Sustainability

This Bud’s for the Future of Our Planet

Over the years, the Budweiser logo has come to represent many things beyond just beer: the Budweiser frogs, the greeting “Wassup?” and, of course, the majestic Clydesdales. But soon you may be seeing a new Budweiser logo that symbolizes even more.

Anheuser-Busch, which first introduced Budweiser Lager Beer in 1876, is taking a serious look at how the way beer is produced can help make a difference for our planet.

To highlight its commitment, the company created a special “Brewed with 100% Renewable Electricity” logo that now appears on all Budweiser sold in the U.S. Just as iguanas Frank and Louie became popular mascots for the brand, the new logo will hopefully become a recognizable mark of social responsibility.

These efforts don’t end at the logo, however. The company took its ambitious sustainability goals and joined Walmart’s Project Gigaton, which aims to reduce greenhouse gas emissions in our supply chain by 1 billion metric tons by 2030.

The brewer set its own goals that it hopes to meet by 2025. Its four areas of focus are:

  • Renewable electricity and carbon reduction
  • Water stewardship
  • Smart agriculture
  • Circular packaging

“Achieving ambitious goals requires cooperation from stakeholders across the board. When you add efforts from wholesalers, suppliers and consumers to those from companies like Walmart and Anheuser-Busch — companies who are committed to the cause — you’ve got a chance to make a real difference,” said Angie Slaughter, vice president of sustainability procurement at Anheuser-Busch, North America.

A major milestone was reached when the brewer announced a wind energy partnership with ENEL Green Power in 2017. Since January of this year, 50% of Anheuser-Busch’s purchased electricity has come from a wind farm at Thunder Ranch, Oklahoma. That’s enough renewable electricity to brew more than 20 billion 12-ounce servings of beer in the U.S. each year.

The Budweiser brand carries the flag for the renewable electricity goal pledged by the brewer. “When you consider the Budweiser beer volume in North America, we sell 15 million 12-ounce servings every day, and we have 15 million opportunities with each one to get customers involved in conversations over a beer,” Angie said of Budweiser’s consumers. “We also want to encourage other companies to be inspired to do more. The new symbol is available for other companies to show how they’re using renewable electricity in their brands.”

The wind farm hits on another shared interest between the brewery and Walmart: creating American jobs. Angie said the development of the farm is a 15-year project, and around 400 temporary jobs were created at the peak of construction. Some jobs will remain long term.

Anheuser-Busch itself is an American success story – one that began in 1860.

“We are proud to call the United States our home and are proud to continue to brew America’s best beers,” said Angel Beasley, manager of trade marketing supporting the Walmart business. “It makes sense especially to amplify our American heritage with Walmart’s Made in the USA program. In fact, 98% of the primary ingredients used in the beers Anheuser-Busch proudly brews are grown in the U.S.”

There are more than 18,000 employees nationwide. Budweiser’s production alone requires over 1,700 people, Angel said.

The next time you pass a Budweiser display in your local Walmart store or crack open a cold one, you’ll know that it’s more than an adult beverage – and that the company is doing more than coming up with clever commercials.

Be the first to comment on this article

Innovation

More Than a Store: The Tech Bringing You Even More Items

I can’t count how many times I’ve started to shop on my phone or in an app, then moved over to my laptop so I could see everything better.

Shopping on a phone is super convenient, but sometimes that small screen doesn’t give me the in-depth detail I need for certain types of purchases.

Turns out, a lot of customers do that, too. “Our electronics department associates noticed that customers were using store display laptops and tablets to purchase from Walmart.com,” Nicole Clendeninn, a senior project manager of merchant technology at Walmart Labs, recalled. Just like me, they wanted to use something bigger than a phone screen to shop. Others used the store displays because they didn’t have a smart device with them. From these simple observations, came an even simpler idea: Walmart.com in-store kiosks.

The solution launched in just five stores almost a year ago and has since grown to 50 locations. Each of these stores has 1-2 kiosks, usually near customer service or the electronics department. The kiosks allow customers to shop all products on Walmart.com (minus Marketplace items), pay how they want – even cash, if they like – and ship it to store or their home.

Nicole’s team didn’t stop there. They used this same technology to enable associates to help customers make online purchases from anywhere in the store. Associates already use a handheld device for their daily tasks, so Nicole’s team added a new app that allows them to assist customers with Walmart.com merchandise on the spot.

Let’s say you’re looking for a laptop. With this new app, an associate can pull up reviews on his or her handheld device so you can see which one has the best reviews. Once you’ve made your choice, that associate can check you out right there or take you to a kiosk to let you pay without a card. Same thing goes if you can’t find what you’re looking for in the store – they can help you find it online, show you the reviews and help you check out.

Not every store will get a kiosk, but the team is working to get the associate-facing app on all their handheld devices.

Watch this video to see how the kiosk came to life.

Be the first to comment on this article

Sustainability

Get Ready With Kyle as He Breaks Down Walmart’s GRR

Meet Kyle. Last year, this associate starred in a video where he took on quite the challenge: summing up Walmart’s Global Responsibility Report in the time it took for him to walk to his desk in the morning.

In 2018, he accepted the task once again – this time giving us the download while he gets ready for work.

Why does this matter? Well, Walmart is a big company, so the GRR is a big report. It’s a lot of information to digest, but what that ultimately translates to is the big difference that can be made in the world: investing in the communities we serve, helping the environment and taking care of our associates and our neighbors.

The GRR details all sorts of ways Walmart is working to build a better society and a stronger company. Those efforts range from reducing chemicals in our consumable products, continuing our American-made products initiative that could create as many as 1 million new U.S. jobs, and helping associates at all job levels acquire the skills they need to advance.

You can read the report summary here, but if you’re short on time, check out Kyle’s take in the video below.

1 Comment

Community

An Amazing Way to Add STEAM to Girls’ Career Dreams

It might just be that I am a mom of three children (ages 8, 4 and 2) who is always looking for fun yet affordable things to do, but I am noticing more and more hands-on learning opportunities such as “maker spaces” popping up in schools and institutions throughout the country.

Northwest Arkansas is no different. It's exciting to see so many STEAM – an acronym for science, technology, engineering, art and mathematics – concepts embodied in current popular culture, inspiring confidence in young women in particular.

Learning becomes deeper and longer lasting when it involves creativity, discovery and community. That’s why I’m so excited to help support Walmart and the Walmart Foundation in their giving efforts. Through my job as a senior grant manager for the Walmart Foundation, I get to be part of helping organizations like the Scott Family Amazeum, who are working to break down the intimidation factors of STEAM in hopes of inspiring the next generation of engineers, coders, scientists and beyond.

Just this last month, at the Walmart NW Arkansas Championship, Proctor & Gamble and Walmart joined the Amazeum and other local organizations to host the first Always Live #LikeAGirl STEAM Day for 100 young girls from the region, who were encouraged to explore STEAM careers.

But let me share a little bit more about the impact STEAM education is having on my own daughter, Kenzy. This past spring, like many children in Northwest Arkansas, she and her 2nd grade class attended an Amazeum Unfield Trip, which is a program supported by a $1 million grant over three years from the Walmart Foundation to fund admission for students in Benton and Washington counties.

This wasn’t your traditional school museum visit, but rather a hands-on learning experience for both the students and teachers, inspiring curiosity and discovery at every turn. Kenzy loved exploring the world of water at the Nature Valley Water Amazements, but being able to create something uniquely her own in the 3M Tinkering Hub renewed her interest in her school’s afterschool coding club. Who knows? It might have even ignited a lifelong interest in a STEAM career.

Innovation is all around us and sometimes it takes us slowing down to see it or be inspired by it. Watching my kids discover has encouraged me to incorporate more STEAM into my own lifelong learning. STEAM education develops life skills like logical reasoning, collaboration, creativity and communication while building character traits like confidence, self-esteem, imagination, persistence and motivation. These are the very life skills and character traits I am seeing my daughter develop through her interactions with STEAM education.

Without creativity, the world would be a lot less interesting, and without the curiosity to discover, we wouldn’t push ourselves a little more or strive for the impossible. In a world being transformed by innovation, I’m grateful for my kids who are a constant reminder for me to not be afraid to embrace my own creativity, be a little more willing to go down the journey of discovery but most importantly to foster community with those around me.

Be the first to comment on this article

Life

#IShannanYou: The Associate Love Story That Has Netflix Viewers Swooning

It’s a classic love story: Boy meets girl, falls madly in love and proposes to her in front of millions on one of 2018’s most popular Netflix shows.

Okay, so that’s probably not how it happens for most of us. But, for William and Shannan Mahnken, it’s all part of their real-life love story that started five years ago after they met at a Walmart assistant store manager training session in Woodstock, Georgia.

The Netflix reality show reboot, “Queer Eye,” has taken pop culture by storm. The show’s “Fab Five” – Jonathan, Karamo, Tan, Antoni and Bobby – have won over viewers’ hearts across America by taking the show beyond its basic premise and diving into conversations about identity and self-confidence that inspire viewers and participants alike.

Before Shannan submitted William to be one of the makeover contestants on the show’s second season, the grocery department manager was a shy aspiring actor and screenwriter who named ’90s sitcom character Frasier Crane as his style icon. In his own words, “I was hiding behind my beard and all that hair.”

It’s not always easy to embrace your full self or wear your heart on your sleeve, but despite William’s reserved personality, he had a great time on set. “The guys are all so great,” William said. “They just walk up to you like they’ve been friends with you forever. I felt so comfortable.”

Bonding with the Fab Five even helped William feel comfortable enough to seek their help in planning his proposal to Shannan. He set to work with Karamo, the “Queer Eye” culture consultant, to craft a grand proposal that would sweep her off her feet.

“I was trying to think of a word that meant more than love,” said William, “and eventually I realized that there was no single word or phrase that could describe how I feel about Shannan. I decided that the only way I could describe it was with her name.”

That’s right. William invented a new way to say, “I love you” – and he did it using his future bride’s name. “I Shannan you.” If you haven’t seen the episode yet, I highly suggest grabbing a box of tissues beforehand.

Last month, William and Shannan finally tied the knot in a small sunrise ceremony on the beaches of Amelia Island in Florida. Since the show aired, the lovebirds say that although married life is a little different, the couple have stayed pretty true to who they are. They now work together as department managers at the same Walmart store in Cornelia, Georgia, and William continues to create short films and act when he can.

So, what was the biggest lesson he learned on the show?

“Confidence is a big one,” he said. “I learned how to open up to people. I don’t feel hidden anymore; I feel like I can open up to people about who I am. If I feel myself reverting back into that old pattern, I remember something that Tan said to me: ‘You’re not doing this for yourself, you’re doing it for her – the person you love.’ I think about that and it inspires me to be the best version of myself.”

Photos courtesy of Netflix.

Be the first to comment on this article