Sustainability

Bringing You a Perfect – and Sustainable – Cup of Joe

Having a good cup of coffee is a morning ritual for most of us. There’s nothing like the aroma of that first cup.

At Walmart, we are working to provide a range of coffee product options that are affordable, high-quality and that build trust with our customers.

One way we’re doing this is by sourcing third-party certified sustainably-grown coffee for products sold in our stores and clubs. For example, we are proud to sell merchandise with Rainforest Alliance Certified seals. These seals indicate that, according to the standards set by the Sustainable Agriculture Network, certain products were grown with care by farmers working to build sustainable livelihoods and thriving communities.

We also are the first major North American retailer to join Conservation International’s Sustainable Coffee Challenge. The Sustainable Coffee Challenge is a collaborative effort of companies, governments, non-governmental organizations, research institutions and others seeking to advance sustainability efforts in the coffee sector. In joining The Challenge, Walmart set a goal to purchase all of its private brand coffee sustainably by the end of 2020. We know our customers are looking for sustainable options, and when they enjoy the aroma of our private brand coffee, we want to be able to meet their expectations.

As a retailer, we value the men and women who produce the products our customers want, and we expect our suppliers to provide workers with safe and healthy working conditions. Earlier this year, Walmart reinforced this expectation at the first convening of the World Coffee Producers Forum in Medellin, Colombia. During my remarks at the forum, I spoke to coffee sector representatives about how we can create a more equitable value chain that benefits customers, workers and businesses.

During a recent tour of the La Miranda Farm on the outskirts of Medellin, Colombia, we had the privilege to speak with Gonzalo Valencia – a passionate coffee grower with more than 30 years of experience. Mr. Valencia provided valuable insights on some of the challenges and opportunities that exist in the coffee value chain. Multiple generations of Mr. Valencia’s family have worked as coffee growers, much like scores of other growers throughout Latin America and Africa who have contributed to our Great Value Classic Roast and Sam’s Choice Colombia Supremo coffee blends.

Our engagement with coffee bean growers such as Mr. Valencia and other cultivators around the world gives us important insights on how we can assist them and improve the sustainability of coffee production.

By selling products with certifications and incorporating feedback from coffee growers, we are working to make our coffee value chain effective and sustainable for everyone, from the farmers to our customers and that first delicious sip in the morning.

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U.S. Manufacturing

Making Your Favorite Jeans Better for the Planet

Almost everyone has a favorite pair of blue jeans. The ones that fit like a glove, your go-to pair for any occasion.

As we know them today, jeans were the invention of Jacob Davis and his friend, Levi Strauss, who patented the pants in 1873. Since then, jeans have become a huge part of American culture, from cowboys to rebels and rock stars, to hipsters and heads of state. They are a fashion statement and a wardrobe staple.

Blue jeans were once America’s most popular export. They are no longer widely manufactured nor dyed in the U.S. and, while blue jean manufacturing has evolved over the years, the indigo dyeing process has not. Most countries still use the same methods established in the early 1920s.

So, why does this matter? While indigo is a natural, non-toxic dye, the chemicals used to make the color stick to cotton fibers are quite harsh, and the process requires thousands of gallons of water to rinse the chemicals out later.

Recently, the Walmart Foundation, through the Walmart U.S. Manufacturing Innovation Fund, supported a project at Texas Tech University where researchers are using a foam indigo dyeing technique on cotton fibers. According to Texas Tech, this method, which uses a frothy foam dye designed to penetrate the entire fiber, eliminates the use of harsh chemicals and reduces water and energy usage by nearly 90%. This innovation could be a game changer for denim manufacturers by lowering costs and reducing environmental impacts.

This project’s potential is just now unfolding. And it’s part of a broader effort to grow local economies, and ultimately, create more jobs in communities across the country.

Watch the innovative foam indigo dyeing process in action and hear from the people at Texas Tech University who helped create it.

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Sustainability

How You Can Help Moosejaw Give More to the Outdoors

The outdoors have always been a part of my life.

Growing up in Utah, being outside was just what we did. From being active in Boy Scouts, to skiing, to camping with my dad, enjoying nature shaped who I am. It’s driven me to make sure others can enjoy the outdoors as much as I have – and still do.

I was lucky to grow up in a state with five national parks. Not everyone has that in his or her backyard. But I hope to help change that. Moosejaw, where I work, strives to be the most fun outdoor retailer on the planet. Plain and simple, we just want to have fun and help you have fun in the coolest, most beautiful places in the world. Whether that’s walking or base jumping or anything in between – I encourage everyone to just get outside.

Earlier this year, Moosejaw joined the Conservation Alliance, whose mission is to protect and restore America’s wild places. Already, the Alliance has helped protect 50 million acres and 2,991 river miles, removed or halted 29 dams, purchased 12 climbing areas and designated five marine reserves. Their work keeps these lands available for everyone to enjoy, without fear of them being sold or developed.

Today, which happens to be Giving Tuesday, Moosejaw is showing support for these beautiful habitats by participating in the Alliance’s “You Give. We Protect.” campaign. As people shop, the more they spend, the more they’ll get back (in the form of a gift card) and the more will go toward protecting the environment. Moosejaw will donate 10% of its gift card promo sales on Giving Tuesday to the Alliance, and 100% of that money will go to a grant fund to protect lands across the U.S. And maybe, just maybe, it will encourage even more people to get outside and enjoy the places they’re helping protect.

I’m very fortunate to have had great access to the outdoors my whole life. To me, there’s no more important work than preserving these habitats for generations to come. Now, who’s up for a hike?

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Heritage

The Valentine Love Story Behind the Walmart Brand

Before a fledgling family-run retail chain flourished into what it is today, there was a simple and sweet love story.

On Valentine’s Day in 1943, after serving a year of active duty in the Army, Sam Walton married his wife, Helen, in her hometown of Claremore, Oklahoma.

In his book, “Sam Walton: Made in America,” Sam says on an April night in a bowling alley in Tulsa, Oklahoma, he noticed Helen Robson – his future bride – who just happened to be on a date with another fellow.

After she took her turn and rolled her ball down the alley, she saw Sam with his leg up over the armrest of an old chair, with a smile on his face. She recalls Sam’s greeting as being rather “corny.”

Helen said Sam asked if he had met her somewhere before. It turns out Sam had dated a girl Helen knew in college. Instead of asking for Helen’s number, Sam initially asked Helen for the other young woman’s number. However, according to Helen, soon after that encounter, Helen and Sam started dating.

Both Helen and Sam have said they instantly fell in love with each other. Sam said Helen was “pretty and smart, and educated, ambitious and opinionated and strong-willed – with ideas and plans of her own.” After dating for a little while, by the time Sam was called up by the Army for active duty, he said two things were very clear to him: He knew who he wanted to marry Helen, and knew he wanted to go into retail.

From there, the rest of their story went down in the retail history books. “I always told my mother and dad that I was going to marry someone who had that special energy and drive, that desire to be a success,” Helen said. “I certainly found what I was looking for, but now I laugh sometimes and say maybe I overshot a little.”

To commemorate their anniversary, The Walmart Museum in Bentonville, Arkansas, honors their love every Valentine’s Day with a special flower display.

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Innovation

Your Shopping Trip Just Got Easier with This New Store Assistant

Smartphones have become a vital part of our lives, helping to make virtually everything faster and more convenient. No matter what we’re doing these days, relying on our favorite apps is almost second nature.

That’s why we’ve been applying this kind of thinking to shopping, by building tools and features within the Walmart app to save you time on everything from prescription pickups to merchandise returns. But we also know that we can do even more. This week, we’re releasing a handful of new and improved features to the Walmart app that not only help you get in and out of the store quickly, but also help you before you ever leave the house.

All of these new features come together under something else that’s new: a totally re-imagined experience for in-store shopping called Store Assistant. Next time you visit your local store and open the app, you’ll notice that the Walmart app transforms into Store Assistant. All of the tools you need to make shopping fast and easy, such as Walmart Pay, will be right at your fingertips. We’ve also made the product search bar and the scanner easier to find, so you can quickly read reviews, find items in store and double-check prices.

Pretty neat, right? Now, let’s dive into the other new features that are part of Store Assistant:

  1. Smarter, Better Lists: Eighty percent of Walmart customers make a list before coming to the store, so we’ve made list-building within the app more convenient for you – like the ability to enter a custom term like “milk” (in other words, no need to pick an exact item match) and check item stock at your local store. The total cart – plus tax – will now be calculated as you make your list, allowing you to see the cost of your basket before even stepping foot inside the store. Store Assistant makes your list easily accessible, so you can see what aisle the items are located in, as well as cross off and add items as you go.
  2. Improved Store Navigation with Store Maps: We’re creating a map unique to each and every one of our stores – and with over 4,700 of them, this is going to be a real game-changer. These maps will help you find where an item is located, down to the aisle and shelf area. Store Maps is already available for a handful of stores, and we’re rolling it out to the rest of our stores just as fast as we can.
  3. Even More Store Information: You can now easily check whether a store has a department like a Photo Center or Auto Care Center and see department hours and phone numbers. We’ve also taken this a step further by adding other valuable information – such as checking for things like Rug Doctor availability – to make your store shopping even easier.

Of course, these are just the updates we’re launching this week; there’s much more to come. Imagine dropping pins on a store map tied to the location of items on your list, enabling you to plan your route through our stores, or the ability to book services like an oil change in advance. Imagine even smarter lists … maybe so smart that you’ll hardly have to make them!

We’re building a shopping tool unlike any other in retail – and one that makes virtually every element of the store shopping experience faster and more convenient for you. We’re excited about the Walmart app updates we’re launching this week, but we’re even more excited about what’s to come. With the Walmart app, shopping our stores is seamless, easy – and pretty darn cool.

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