Quirky, Yet Quality: Asda Campaign Explains Unsightly Produce

Editor’s note: Asda first launched this campaign in January 2015, and this month, added the option for customers to purchase a box of in-season “wonky” vegetables at a discounted price. Read more in this story from The Guardian.

When you’re shopping for fruits and vegetables, do you pass over a carrot that’s not straight? Or a pear that’s not smooth? This type of produce still tastes great and is beautiful on the inside; it just isn’t 100% perfect on the outside. 

This is the idea behind our new campaign at Asda, Walmart’s United Kingdom retailer. By selling “wonky” fruits and vegetables at a discounted price, we can help reduce food waste, while supporting farmers and offering customers even better value for their money. (For those who aren’t used to British speak, wonky means a little bit misshapen.)  

Crooked carrots, knobby pears and wonky potatoes, among other items, have their own special place in our produce sections for the first time.  We’re labeling them as “Beautiful on the Inside” and bagging them separately, which we hope will raise customer awareness that these fruits and vegetables are just as good. The campaign started last week in five select Asda stores, and it was also featured earlier in January on TV chef Jamie Oliver’s UK program, “Jamie & Jimmy’s Friday Night Feast.”

As produce technical director at Asda, I’ve been working closely with our famers to make sure we have excellent knowledge of our supply chain so we can reduce food waste. Food throwaways are a global issue for Walmart; doing what we can to prevent them is a huge way we can get even closer to our goal of zero waste.  Most blemishes on produce don’t affect the quality or flavor – a carrot is still a carrot. Essentially, customers are looking for great-tasting, fresh produce at an affordable price, and so these items shouldn’t be passed over. 

If this campaign is successful, we hope to extend it to more of our stores. But you don’t have to wait for a campaign before you can get involved.  Next time you’re buying fresh fruits and vegetables, don’t ignore that carrot shaped like an ‘S’ or the apple that isn’t perfectly big or round.  Check out these tips on how to tell when a wonky fruit or vegetable is still beautiful on the inside and when you should stay away. 

Happy eating!


Health & Wellness

New Digital Health Tools Transforming Diabetes Self-Care

The Center for Disease Control and Prevention reports there are more than 30 million in the U.S. living with diabetes. That’s 1 in 11 Americans.

Perhaps even more alarming: Out of the 84 million who have pre-diabetes and are at risk for developing type 2 diabetes, 90% don’t know they have it. It’s a growing epidemic with a devastating physical, emotional and financial toll on our communities. And it’s because of this, there’s an ever increasing focus on diabetes prevention, treatment and education.

At one of our nationwide Wellness Day Clinics last month an individual discovered his blood glucose level was a life-threatening 530. An onsite nurse explained the consequences of the test result and he immediately went to a nearby urgent care clinic to initiate care. It is rewarding to think the work we do at Walmart can help people live healthier and even save lives in some cases.

Perhaps most critical for diabetic patients, however, is access to affordable supplies. That’s why I’m excited about our exclusive line of important, everyday essentials. From meters to test strips and insulin, patients are able to save considerably on the items they need most. Because they can afford to test more regularly, this means our patients can better manage their care, and ultimately, lead healthier lives.

Recently, we expanded our line of ReliOn diabetic supplies to include the $18.98 ReliOn Premier BLU blood glucose monitoring system. It features Bluetooth technology that connects the meter to an app on your iOS/Android smartphone, eliminating the need for paper logbooks. With a couple of taps, you can also share your results with your care provider. $14.98 ReliOn Premier Voice is a bilingual (English and Spanish) blood glucose monitoring system that provides audible testing results and is excellent for the blind and low vision diabetic patient. Both of these tools capture clinical data and offer analytics, providing patients with actionable feedback. Most importantly, you don’t have to sacrifice quality for price. All ReliOn blood glucose monitoring systems meet the same strict FDA accuracy standards as the more expensive brands.

The health and safety of our patients is a critical priority, and I love sharing how our team is helping to make a difference in the communities we serve by actively helping them identify and manage their diabetes. Whether it’s through advanced technology, affordable everyday necessities, healthy food, even fitness gear, Walmart is a one-stop-shop for diabetes management. I’m proud of that.

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Bringing You a Perfect – and Sustainable – Cup of Joe

Having a good cup of coffee is a morning ritual for most of us. There’s nothing like the aroma of that first cup.

At Walmart, we are working to provide a range of coffee product options that are affordable, high-quality and that build trust with our customers.

One way we’re doing this is by sourcing third-party certified sustainably-grown coffee for products sold in our stores and clubs. For example, we are proud to sell merchandise with Rainforest Alliance Certified seals. These seals indicate that, according to the standards set by the Sustainable Agriculture Network, certain products were grown with care by farmers working to build sustainable livelihoods and thriving communities.

We also are the first major North American retailer to join Conservation International’s Sustainable Coffee Challenge. The Sustainable Coffee Challenge is a collaborative effort of companies, governments, non-governmental organizations, research institutions and others seeking to advance sustainability efforts in the coffee sector. In joining The Challenge, Walmart set a goal to purchase all of its private brand coffee sustainably by the end of 2020. We know our customers are looking for sustainable options, and when they enjoy the aroma of our private brand coffee, we want to be able to meet their expectations.

As a retailer, we value the men and women who produce the products our customers want, and we expect our suppliers to provide workers with safe and healthy working conditions. Earlier this year, Walmart reinforced this expectation at the first convening of the World Coffee Producers Forum in Medellin, Colombia. During my remarks at the forum, I spoke to coffee sector representatives about how we can create a more equitable value chain that benefits customers, workers and businesses.

During a recent tour of the La Miranda Farm on the outskirts of Medellin, Colombia, we had the privilege to speak with Gonzalo Valencia – a passionate coffee grower with more than 30 years of experience. Mr. Valencia provided valuable insights on some of the challenges and opportunities that exist in the coffee value chain. Multiple generations of Mr. Valencia’s family have worked as coffee growers, much like scores of other growers throughout Latin America and Africa who have contributed to our Great Value Classic Roast and Sam’s Choice Colombia Supremo coffee blends.

Our engagement with coffee bean growers such as Mr. Valencia and other cultivators around the world gives us important insights on how we can assist them and improve the sustainability of coffee production.

By selling products with certifications and incorporating feedback from coffee growers, we are working to make our coffee value chain effective and sustainable for everyone, from the farmers to our customers and that first delicious sip in the morning.



Knock, Knock … Who’s There? Your Walmart Grocery Delivery

It’s 10 a.m., and it already feels like a long day. You know your schedule is only going to get busier. How will you get dinner on the table if you don’t have time to stop for groceries?

We have a new answer for you: Don’t worry. Keep doing what you’re doing. We can deliver those groceries to your front door.

By the end of the year, this option will be a reality for more than 40% of U.S. households. Online grocery delivery, previously a test project in six metro areas, will soon be a service we’ll offer across 100 metro areas. We’ll be using more than 800 of our stores to fulfill orders. That’s an impressive number, but it’s more about where you deliver to than where you deliver from – millions of customers will now have access to this time-saver.

Here’s how it works:

  1. To order, customers visit or go to the existing Walmart Grocery app to build an online basket and place an order, selecting the most convenient time for the order to be delivered.
  2. That’s when one of our 18,000 personal shoppers gets to work. Based on the delivery time, he or she will begin picking items, scanning them along the way to ensure an accurate and complete order. (By the way, we’ve given these associates special training to pick the best of the best for your order, especially when it comes to fresh meat and produce.)
  3. Finally, our team will request a delivery service to come to the store, pick up customers’ orders, and take them directly to their desired location.

We’re excited about this new offering, which is simply the latest result of our ongoing work to help make shopping easier. Whether it’s ordering one item online and picking it up the same day in our stores, pulling your car into our parking lot to collect a grocery pickup order, or now ordering – and receiving – groceries at your convenience, you’ve now got so many choices to fit your needs. We’re learning from Walmart teams across the globe and building on the best parts of our business to help put some time back on your calendar. Through technology, great stores and our awesome team of associates, we’re working hard to serve you whenever and however you want.

I love being part of a team that’s constantly thinking about how to bring out the best of Walmart. It’s even better that, for a lot of our customers, this news means we’re now bringing it literally to your door.



Put a Pin on It: The Tiny Tokens Embodying Walmart Pride

There’s a certain sense of pride that comes from graduating – whether it’s from high school or college, it’s a familiar experience for many.

You can see that very same pride in Walmart Academy graduates as they walk across a stage and are recognized for their dedication. They’ve not only set aside time to learn the best ways to serve their customers – they’ve taken advantage of an opportunity that can help set them on a clear path.

Ayreann Luedders, a senior director with the Walmart Academy program, gets to see the graduates’ transformation first hand. “When my team gets to the locations to help set up for graduation, at first the associates don’t know what to expect,” Ayreann said. “By the end they realize, ‘oh, this is a big deal,’ and you can see it on their faces. They are just so proud of what they’ve accomplished.”

To celebrate these achievements, each Academy location’s inaugural graduating class designs a pin that’s given to each graduating class thereafter. They commemorate everything from specific events to individual stores and their communities to pieces of Walmart’s past.

Here’s a look at a few of these pins and the stories behind them.

Pontotoc, Mississippi
This Academy graduation’s theme was all about Walmart history, from serving MoonPies (Sam Walton’s favorite volume producing item) to the regional manager dancing in a hula skirt like Sam once did on Wall Street. This pin shows the Walton’s 5 & 10 as a symbol of where we started, and the words “Pathway to the Future” to show where their training will take them.

St. Petersburg, Florida
With this store just steps from the beach, this pin features the Florida shoreline and the Sunshine Skyway Bridge. This group’s graduation ceremony even included a massive sandcastle at the front of their store.

Friendswood, Texas
You might find a rocket scientist at this store – it’s less than 10 miles from NASA’s Johnson Space Center. To show off their unique location, they decided to use a space shuttle orbiting the Earth within the shape of Texas.

Tracy, California
The elements on this pin showcase the history of their community. The triangle shape refers to Tracy’s location inside the three interstates that border the city, and the bear is a nod to their state flag. The train represents their more than century-long history as a major railway hub.

Edmond, Oklahoma
What makes this pin special is that it comes from the 100th Academy Walmart opened. To commemorate that milestone, CEO Doug McMillon came to speak, making it even more special for the graduates.

Dulles, Virginia
Using a simple backdrop of Virginia’s state flower, this pin represents a store that is anything but ordinary. It serves a diverse community, and over 80 native languages are spoken by our associates there.

“It was through the graduation ceremonies that I had this epiphany moment that we’re changing lives in what we’re doing through Walmart Academy,” said Tina Kurtz, a director with the Walmart Academy program. “It gave them an entirely new perspective on their jobs – understanding how doing things a certain way helps. It’s meaningful, life-changing work.”

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