Health & Wellness

Making Organic Foods a Reality For All

We spend a lot of time talking to our customers. They tell us that one of the challenges they face is feeding their families on a budget. And when it comes to purchasing organic options, cost is often one of the biggest barriers. At the same time, there’s a shift happening at the dinner table. Interest in food that is organic is growing.

At Walmart, our perspective on this consumer demand is simple: we don’t think that people who want to eat organic should have to pay more for their food. That’s why we’re proud to announce the launch of Wild Oats, a line of organic foods to be sold at Walmart stores, without the price premium typically associated with these products.

Beginning this month, we’re rolling out approximately 100 different items – foods like organic pasta sauce, spices, chicken broth, canned beans, salsa and other grocery products.  With the introduction of Wild Oats, we estimate customers who purchase organic items at Walmart can save nearly 25% or more on their grocery bill when compared to other organic products on our shelves.*

While you may not think of Walmart as a destination for organic groceries, we are.  We offer more than 1,600 organic grocery items including produce, dairy products like milk and yogurt, and national branded packaged goods. Organic food is also becoming more popular among our customers. Internal research found that 91% of our shoppers would purchase affordable organic products in our stores.

This is why we're using our scale to deliver quality, organic groceries to our customers for less. When we do this, it’s a win, win, win -- for our customers, our suppliers and our company. Our customers can trust that they will save money at Walmart, our suppliers can count on us for the demand and we are able to offer innovative new products. 

This isn’t about telling our customers what to eat, nor is it an endorsement of certain foods. It’s about leveraging our scale to provide access to the choices that currently elude too many families in our country. It’s just one more way we’re helping our customers save money so they can live better. 

Editor’s Note:  Savings claim is based on item price comparisons (per ounce) of 26 nationally branded organic products available at Walmart stores. Research was conducted in April 2014. 

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Business

Meet the Mother-Daughter Team Behind the Season’s Happiest Planner

There’s something about fall that feels like a second New Year. With back-to-school season in full swing, we’re all gearing up with new schedules and new goals to carry us through December.

Most of the time, those new goals are a clear signal that it’s time to get organized – and maybe even a little inspired. That’s something mother-daughter duo Terri Gick and Stephanie Fleming have been doing professionally for almost 20 years in their hometown of Fountain Valley, California.

When Terri and Stephanie first launched their brand of scrapbooking accessories, Me & My Big Ideas, it was just a small operation carried out of Stephanie’s own garage.

“At the start, we were just looking to start something new,” Stephanie said. “My mom was in the craft industry for 25 years and had just sold her company, and we both wanted to do something creative and to start a business. We saw that scrapbooking was on the rise and there was a need for a product – fun, decorative stickers – that just wasn’t out there.”

Over the last 20 years, the business has grown from a small, out-of-home venture to a full business operation in a 60,000-square-foot facility. After hiring a designer to develop their first 12 sticker designs, Terri and Stephanie quickly realized the importance of investing in their niche community of women with a dual passion for organization and inspiration, and decided to expand their team.

“Something we’ve done really well – as neither of us is an actual artist – is build an amazing team of designers,” Terri said. “It’s helped us forecast what the contemporary creative woman is doing, and ways in which we’re able to participate in her journey. We ask ourselves, ‘Is there a missing piece in the market we could fill to help that person live creatively?’”

The two have since expanded their product line to include The Happy Planner, a product that’s on our shelves now and through the fall that’s chock-full of customizable calendars to get you organized according to your goals and positive mantras to keep you going when your days get full.

“It’s a product that combines a love for creativity with a need for organization,” Stephanie said. “Our customer base is about 98% female, and as female entrepreneurs, we’ve found that we have the ability to forge an instant connection with them. It’s a real blessing.”

For Stephanie, that engagement with passionate customers has been one of the most rewarding aspects of building her business. She’s become personally invested in the growing community of creative women looking for engaging ways to organize their lives, even speaking to a convention of 1,300 women looking to connect.

“Through our business, we haven’t stopped at making a product or even just a brand – we’re able to become a part of the culture and connect with some really amazing women with similar interests. And that’s really special.”

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Health & Wellness

Five Reasons to Revisit Walmart’s Vitamin Aisle

Eating a healthy, balanced diet is a vital part of leading an active life. But, even the most health-conscious of us need a boost from time to time.

That’s why we’re reimagining our vitamin department at Walmart to provide more options for well-balanced nutrition and the prevention of chronic disease. We’re expanding beyond multivitamins and traditional supplements like calcium and vitamin C to include many more of the vitamins, minerals, herbs and powders our customers are looking for as they work to become the best versions of themselves. We’re offering a broad assortment of trusted national brands as well as innovative new items from our own Spring Valley.

Here are five updates you won’t want to miss:

  • Something’s Fishy … And That’s a Good Thing! Do you eat 8 or more ounces of oily fish every week? If you answered no, you’re like most Americans who aren’t getting the recommended amount of omega-3 fats in their diet. We’re introducing three new Spring Valley supplements that offer physician-recommended quantities in 500mg, 1000mg and 2000mg. Our new formulation and labeling will make it easy to find the right one for your health needs.
  • Garden of Life. For the first time, customers can find Garden of Life products at Walmart stores and on Walmart.com. The brand’s clean-ingredient Vitamin Code formulas draw from 22 raw fruits and vegetables without the use of binders, artificial flavors, colors or sugars.
  • Keep It Clean! We’re also upping the ante on clean and organics. Today, we offer 26 organic Spring Valley vitamins and 52 non-GMO (not genetically modified) items.
  • Natural Selection. Herbal and botanical natural plant products have been used throughout human history, and they’re still used today to treat a number of health conditions. We’re adding turmeric, maca root and magnesium powder, as well as choline, Boswellia and even shiitake, reishi and cordyceps mushroom powders. This is in addition to the existing herbs we offer, like beet root powder, cinnamon, garlic and cranberry.
  • Choices, Choices. Vitamins in one-bottle-fits-all can be a tough pill to swallow. Now, our customers can choose the vitamin pack that’s right for them – from daily packs to powders to real-fruit gummies to tablets.

This is a healthy dose of change, and we’re just getting started. Our goal is to ensure our customers get the best assortment of high-quality vitamins and supplements – at everyday low prices.

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Innovation

Meet Waymo, Your New Self-Driving Grocery Chauffeur

Think back 10 years ago when shopping online for your groceries seemed like something only the Jetsons did. Today, it’s everywhere. Walmart is leading the way with more than 1,500 locations with hundreds more to come just this year.

Now, think about self-driving cars. They still seem really far off to me … but they aren’t. They’re on roads today, without drivers.

We’re always thinking of ways we can serve our customers now and into the future. And we’re looking at different technology and capabilities that keep customers loving the time-saving, wallet-saving service that is Online Grocery for years to come. So, enter a small pilot project we’re running with Waymo, formerly known as Google’s self-driving car project.

Waymo is a self-driving technology company with a mission to make it safe and easy for everyone to get around – without the need for anyone in the driver’s seat. They’ve safely self-driven over 8 million miles on roads across 25 U.S. cities already. We’re working with them on an online grocery pilot project – limited to a group within Waymo’s 400 daily users known as "early riders"– that will run out of one Walmart store in Chandler, Arizona.

Those in the pilot simply place an Online Grocery Pickup order at walmart.com/grocery. Our personal shoppers get to work meticulously picking customers’ orders based on their pickup times. Waymo does the rest. They transport customers to and from pickup, and all the while, those customers can text, nap, work... you name it.

The purpose of all of this: to learn. While giving customers a unique experience with amazing technology, we’re learning how we can make Walmart Online Grocery Pickup even more convenient. Waymo’s experience, industry leading technology and mission on safety is helping us enter this space in the right way.

We’re excited to see what this pilot and the future hold.

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Life

Video: How This Special Olympian Found Her Power

Elizabeth "Liz" Hubert, 22, is a seasoned competitor.

She got into powerlifting about eight years ago. Since then, she’s competed at state, national and world events with the Special Olympics. Most recently, she represented Oklahoma at the 2018 Special Olympics USA Games held July 1-6 in Seattle.

When Liz isn’t training, she works in the bakery at the Catoosa, Oklahoma, supercenter. She was one of at least 14 associates who participated in the games this year. Her fellow Walmart Special Olympians ranged in age from 21 to 51 and competed in a variety of events, including softball, bowling, shot put and running.

Liz competed for four golds this year in deadlift, squat, bench press and overall combined. It was a weighty goal – she can lift more than 200 pounds in the deadlift alone.

Watch below to follow Liz on her 2018 Special Olympics journey.

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