Innovation

Tracking Turkey: New Tech Tells the Farm-to-Table Story

Taking that first bite of Grandma’s green bean casserole made from your family’s secret recipe. Watching football with your Uncle Bob who falls asleep before half time. Giving thanks around the dinner table with family.

These moments give us Thanksgiving Day stories to tell for future generations. But as we enjoy that feast and time with loved ones, there is another story to be told – one that starts with a family of farmers laying feed for their turkeys.

As the senior buyer for turkeys and hams, I’m excited about helping make Thanksgiving meals even better. We believe customers shouldn’t have to choose between products that are affordable or good for the environment, so we are working with suppliers like Cargill to offer items that are good for families, communities and the planet. Part of that is providing customers with easy access to information, which gives them peace of mind that they are purchasing the best products for their families this holiday.

For the first time this Thanksgiving, we’re testing new blockchain technology on packaging of Fresh Honeysuckle White® turkeys, in the Texas area, allowing customers to get the full story behind the star of their meal by tracing their turkey from a family farm to their table.

Track your Thanksgiving turkey

Do you know where your Thanksgiving turkey came from? New tech is helping us answer that question — and more.

Posted by Mic on Tuesday, November 21, 2017

This turkey technology is innovative, but also pretty simple. You just go to Walmart and pick out a turkey, then text or enter the package’s code at HoneysuckleWhite.com, where you’ll see stories of the family farmers who raised your specific turkey. You’ll also see a message directly from the farmer.

Customer desire for more information led to the development of this blockchain-based solution for turkeys. In 2014, the Honeysuckle White brand found that 44% of turkey consumers think it’s important for companies to be transparent in their practices. Studies in 2016 showed 73% of consumers feel positively about companies that are transparent about where and how their products are made, grown or raised. And more than half of consumers consider farmers one of the most-trusted sources on food-related issues. This year, the Honeysuckle White brand held focus groups that confirmed consumers feel good about buying turkeys raised by family farmers.

It’s important for us to work with suppliers to drive transparency in the supply chain and share information with our customers. Cargill will use the pilot as an opportunity to learn more about the value of traceability in its turkey supply chain. And this test is a great example of an answer to our customer’s needs. Having worked for Walmart for more than 26 years, I still get excited about finding new products and innovations for our customers. Trust and transparency is a huge part of it, and this turkey test is only the beginning.

For more information on these turkeys, the farmers and the blockchain technology, click here.

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U.S. Manufacturing

Making Your Favorite Jeans Better for the Planet

Almost everyone has a favorite pair of blue jeans. The ones that fit like a glove, your go-to pair for any occasion.

As we know them today, jeans were the invention of Jacob Davis and his friend, Levi Strauss, who patented the pants in 1873. Since then, jeans have become a huge part of American culture, from cowboys to rebels and rock stars, to hipsters and heads of state. They are a fashion statement and a wardrobe staple.

Blue jeans were once America’s most popular export. They are no longer widely manufactured nor dyed in the U.S. and, while blue jean manufacturing has evolved over the years, the indigo dyeing process has not. Most countries still use the same methods established in the early 1920s.

So, why does this matter? While indigo is a natural, non-toxic dye, the chemicals used to make the color stick to cotton fibers are quite harsh, and the process requires thousands of gallons of water to rinse the chemicals out later.

Recently, the Walmart Foundation, through the Walmart U.S. Manufacturing Innovation Fund, supported a project at Texas Tech University where researchers are using a foam indigo dyeing technique on cotton fibers. According to Texas Tech, this method, which uses a frothy foam dye designed to penetrate the entire fiber, eliminates the use of harsh chemicals and reduces water and energy usage by nearly 90%. This innovation could be a game changer for denim manufacturers by lowering costs and reducing environmental impacts.

This project’s potential is just now unfolding. And it’s part of a broader effort to grow local economies, and ultimately, create more jobs in communities across the country.

Watch the innovative foam indigo dyeing process in action and hear from the people at Texas Tech University who helped create it.

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Innovation

Your Shopping Trip Just Got Easier with This New Store Assistant

Smartphones have become a vital part of our lives, helping to make virtually everything faster and more convenient. No matter what we’re doing these days, relying on our favorite apps is almost second nature.

That’s why we’ve been applying this kind of thinking to shopping, by building tools and features within the Walmart app to save you time on everything from prescription pickups to merchandise returns. But we also know that we can do even more. This week, we’re releasing a handful of new and improved features to the Walmart app that not only help you get in and out of the store quickly, but also help you before you ever leave the house.

All of these new features come together under something else that’s new: a totally re-imagined experience for in-store shopping called Store Assistant. Next time you visit your local store and open the app, you’ll notice that the Walmart app transforms into Store Assistant. All of the tools you need to make shopping fast and easy, such as Walmart Pay, will be right at your fingertips. We’ve also made the product search bar and the scanner easier to find, so you can quickly read reviews, find items in store and double-check prices.

Pretty neat, right? Now, let’s dive into the other new features that are part of Store Assistant:

  1. Smarter, Better Lists: Eighty percent of Walmart customers make a list before coming to the store, so we’ve made list-building within the app more convenient for you – like the ability to enter a custom term like “milk” (in other words, no need to pick an exact item match) and check item stock at your local store. The total cart – plus tax – will now be calculated as you make your list, allowing you to see the cost of your basket before even stepping foot inside the store. Store Assistant makes your list easily accessible, so you can see what aisle the items are located in, as well as cross off and add items as you go.
  2. Improved Store Navigation with Store Maps: We’re creating a map unique to each and every one of our stores – and with over 4,700 of them, this is going to be a real game-changer. These maps will help you find where an item is located, down to the aisle and shelf area. Store Maps is already available for a handful of stores, and we’re rolling it out to the rest of our stores just as fast as we can.
  3. Even More Store Information: You can now easily check whether a store has a department like a Photo Center or Auto Care Center and see department hours and phone numbers. We’ve also taken this a step further by adding other valuable information – such as checking for things like Rug Doctor availability – to make your store shopping even easier.

Of course, these are just the updates we’re launching this week; there’s much more to come. Imagine dropping pins on a store map tied to the location of items on your list, enabling you to plan your route through our stores, or the ability to book services like an oil change in advance. Imagine even smarter lists … maybe so smart that you’ll hardly have to make them!

We’re building a shopping tool unlike any other in retail – and one that makes virtually every element of the store shopping experience faster and more convenient for you. We’re excited about the Walmart app updates we’re launching this week, but we’re even more excited about what’s to come. With the Walmart app, shopping our stores is seamless, easy – and pretty darn cool.

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Heritage

The Valentine Love Story Behind the Walmart Brand

Before a fledgling family-run retail chain flourished into what it is today, there was a simple and sweet love story.

On Valentine’s Day in 1943, after serving a year of active duty in the Army, Sam Walton married his wife, Helen, in her hometown of Claremore, Oklahoma.

In his book, “Sam Walton: Made in America,” Sam says on an April night in a bowling alley in Tulsa, Oklahoma, he noticed Helen Robson – his future bride – who just happened to be on a date with another fellow.

After she took her turn and rolled her ball down the alley, she saw Sam with his leg up over the armrest of an old chair, with a smile on his face. She recalls Sam’s greeting as being rather “corny.”

Helen said Sam asked if he had met her somewhere before. It turns out Sam had dated a girl Helen knew in college. Instead of asking for Helen’s number, Sam initially asked Helen for the other young woman’s number. However, according to Helen, soon after that encounter, Helen and Sam started dating.

Both Helen and Sam have said they instantly fell in love with each other. Sam said Helen was “pretty and smart, and educated, ambitious and opinionated and strong-willed – with ideas and plans of her own.” After dating for a little while, by the time Sam was called up by the Army for active duty, he said two things were very clear to him: He knew who he wanted to marry Helen, and knew he wanted to go into retail.

From there, the rest of their story went down in the retail history books. “I always told my mother and dad that I was going to marry someone who had that special energy and drive, that desire to be a success,” Helen said. “I certainly found what I was looking for, but now I laugh sometimes and say maybe I overshot a little.”

To commemorate their anniversary, The Walmart Museum in Bentonville, Arkansas, honors their love every Valentine’s Day with a special flower display.

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Business

The Baby-Soft Science Behind Parent’s Choice Wipes

New parents have enough on their minds – the price of high-quality, good-for-baby essentials shouldn’t be one of them.

That’s the thought behind our Parent’s Choice cotton baby wipes. They’re made with 99% pharmaceutical-grade purified water and plant-based ingredients, then pass through four levels of filtering and treatment. The result? An ultra-pure wipe that parents can trust to be safe and gentle on sensitive skin – at a great value.

Diaper changes are a time when every child deserves to be clean and comfortable so their skin remains naturally healthy. We trust the Nice Pak factory in Jonesboro, Arkansas, to create the best product possible. They don’t take shortcuts, so moms and dads who use Parent’s Choice cotton wipes can expect excellent care for their baby, every time.

Watch the story behind how Parent’s Choice cotton baby wipes are made.

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