The world is navigating a cultural revolution into the digital age.
Meeting customers’ needs is critical as they adopt more digitally-driven lifestyles, expectations increase and increasingly shopping options do not require a trip inside a store.
With this in mind, Walmart is testing new approaches in two recently opened supercenters in Tomball, Texas, and Lake Nona, Florida. These stores were fully reimagined from a new layout to building and environmental enhancements to added technology that all improve the shopping experience.
Keep reading to learn more about these new retail environments. Or, if you’re in the area, drop by and look for yourself.
We started with customer shopping behavior to reimagine the layout for these two stores. For example, services like the beauty salon and tech repair are adjacent to relevant merchandise. Health and wellness departments are consolidated to create a single destination. Baby, toys, kids' apparel and kids' shoes form a single destination to ease mom’s shopping journey.
Scan & Go
Speeding up checkout is critical to improving customer experience. So we’re testing Scan & Go technology that works both on personal smartphones and Walmart-provided handheld devices. Customers are greeted on their way into the store by a large bank of these Scan & Go wands, and new digital produce scales have been added to make scanning weighable items much easier. The Scan & Go fast pass checkout lanes allow customers to bypass the traditional checkout process, which makes a quick trip faster than ever.
New interactive projection technology allows customers to learn about connected devices (think Google Home, Apple TV, Nest, baby monitors and connected thermostats) and get answers to what is important to them. Since images are projected onto tables and walls, there’s no chance of accidentally damaging a product, and the product details can be updated more quickly through this new platform. This technology is found in the entertainment section of the store, as well as in hardware, baby, and health and wellness for relevant department items.
Shoppers can use the outside drive-thru to pick up not just their weekly groceries, but also their prescriptions and Walmart.com orders.
Step into the Tomball Supercenter and you’ll find interactive screens offering access to an extended curated selection of online-only items in almost 100 categories. Customers can order products, pay with the rest of their basket at checkout and pick up two days later.
Appointment Setting and Ordering Technology
Need your deli order, fast? These stores test a new appointment and ordering kiosk system where you place your order, go shopping, then come back to quickly pick it up. If the initial test in the deli area goes well, it could be expanded to pharmacy, Auto Care Center, beauty salon or anywhere ordering and appointment setting occurs.
Next-Gen Call Buttons
Shoppers simply press a Wi-Fi-connected call button and wearable GPS-enabled devices alert associates that assistance is needed. Associates wearing these devices are trained in specific store areas and are on call to help in the furniture, paint, fabrics, sporting goods and bikes areas of the store.
So what’s the bottom line? By rethinking stores and testing new ideas with customers in real-life stores, we are improving customers’ experiences and making it easier than ever for them to get what they need as quickly and easily as possible.
Editor’s Note: You can learn more about Walmart’s in-store tests in this piece from Good Morning America.