Last year, supercenter #5260 in Rogers, Arkansas, got a facelift. Added into the refreshed look were several new approaches to technologies, services, products and layouts, which are currently being tested with customers. Early reports are positive, but it’s too soon to tell what’s working and what isn’t. What’s clear: Things that seem straightforward could show up in new stores or remodels. Store 5260 is simply the first step toward the supercenter of the future, but it’s critical to informing upcoming tests.
Room to Play: The electronics and entertainment areas have a sleek, modern look that customers say feels very welcoming and on-trend. “One of the things that we noticed early on as people walk by electronics is that they stop and look, and then they get drawn in," said Sherry Curtis-Swenson, the store’s manager.
A New Angle on Fresh: A reorganization (along with improved sight lines and angled aisles) puts berries — a growing category — in the front of the department. Bananas, already a huge draw, are toward the back to help lead customers through. Purple signage in Fresh and throughout the store connects to an increase in organic products.
Car Care, Customer Care: Along with new digital menu boards and signage in automotive, there’s a comfortable customer waiting area — furnished with items from Walmart.com. Customers can watch TV, enjoy a coffee, charge their phones, and see their cars being serviced.
Pickup, Up Front: In-Store Pickup and Walmart Services share space up front at Store 5260. It’s clearly marked so customers can find it and get their orders quickly.
Check Out Your Way: There are multiple options for checkout. Scan & Go supplies a wand so customers can scan items as they’re shopping. Hybrid registers can be self-service or manned by associates, depending on the need. And high-velocity checkouts — where a cashier scans items while the customer moves through the line to pay — are more than three times faster than conventional checkouts.
One-Stop Baby Shop: The new baby department combines it all in one space. There’s even a stroller garage for hands-on tryouts. “Customers love being able to move the strollers around,” Sherry said.
Local Eats: A local food truck operator, Big Rub BBQ, has restaurant space in the store, with lots of glass and natural light — and even seating on an outdoor patio!
Editor’s note: A version of this story originally appeared in Walmart World, the magazine for Walmart associates.