Heritage

6 Walmart Artifacts to See at the Smithsonian

The beginning of July is always a great time to reflect back on Walmart history. After all, it was July 2, 1962, when Sam Walton opened his very first Walmart discount store in Rogers, Arkansas.

This year, the Smithsonian has a special birthday present for Walmart: Inclusion in the American Enterprise exhibit at the National Museum of American History in Washington, D.C. Open July 1, the exhibition “chronicles the tumultuous interaction of capitalism and democracy that resulted in the continual remaking of American business – and American life.”    

The exhibition is an 8,000-square-foot space “focused on the role of business and innovation from the mid-1700s to the present.”  So if you’re heading to our nation’s capital this summer, take a look at where our country’s curators see Walmart’s place in American history.

Before you visit, here are a few things to know:

1.     Sam’s Walton’s Cap
This iconic piece of headgear is now on display in the Smithsonian. According to Peter Liebhold, Chair and Curator, Division of Work and Industry, if an artifact is in the Smithsonian archives, it’s officially in America’s collective memory. Of the more than 3 million artifacts in the archives, only about 1% are ever on display at one time. Sam’s cap is part of that 1%.

One other identical cap that’s been confirmed to have been worn by Sam in his final days is located in his office, on display at The Walmart Museum. Rob Walton donned it at Walmart’s shareholders meeting last month.

2.     Photo of Sam
The photo of Sam Walton that accompanies the display of Sam’s trucker ball cap is one that had been selected by associates in a Walmart World poll to be their favorite. While in the photo he’s not wearing the hat that’s on display, it was selected because of the disarming warmth the photo exudes.

3.     Rosalind Brewer, “Game Changer”
Also part of the American Enterprise exhibit is a video of Sam’s Club CEO Rosalind Brewer. In this particular display, visitors select from a gallery of business leaders that the Smithsonian’s curators deem “Game Changers.” For good reason, Roz Brewer is included in the gallery, having been recognized repeatedly as one of the world’s most influential businesspersons.

4.     Valeda Snyder
Walmart’s very first 50-year associate is featured in a timeline along with other retail and industry employees out there on the front lines. Sadly, Valeda passed away in 2012 in her hometown of Lebanon, Missouri, before her inclusion in the Smithsonian.
5.     Save money. Live better.
In its section on marketing and advertising, the American Enterprise exhibit includes the best-known and most important taglines and slogans in the history of the industry. Of all of them, SMLB stands out because of its simplicity and its origin: Sam Walton.

6.     Walmart Organic Produce
In the “Green Business” section of the exhibit, a colorful and vibrant photo of organic produce is on display as part of the story of the greening of American grocery.

Can’t make it this summer? No worries. American Enterprise is a permanent exhibition set to be open to the public for at least the next 20 years.     

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Community

The Delivery That Saved the Day for One Florence-Affected Community

Fielding phone calls. Answering emails. Organizing an airlift. Just a typical day for your average Walmart market assistant.

On Sept. 18, Misty Amos, who works as an assistant for Walmart stores in the Eastern region, received a call from Walmart’s Emergency Operations Center.

Days before, Hurricane Florence had ripped through North Carolina’s coast. With flood waters rising, over a hundred people had evacuated their homes and found refuge in a shelter in Fairmont, North Carolina. One problem: The surrounding roads were flooded, leaving the shelter completely cut off from food and supplies.

The 145th Airlift Wing of North Carolina’s Air National Guard had decided to deliver much-needed goods to the shelter via Blackhawk helicopter, but they needed supplies. They called Walmart for help, and that’s where Misty came in.

Misty’s Market Manager was out of the office leading a team of associates who were helping a local store return to normal so when the National Guard request came her way, it was up to Misty to help mobilize associates to help on the ground. She worked with a local store manager to collect supplies for 130 men, women, and children – including a 4-week-old infant who was refusing formula but would accept whole milk.

First, the associates at store 2058 in Raleigh loaded up carts with food, toiletries, underwear and baby supplies. They were even able to find shelf-stable whole milk for the baby. The team boxed the items, grouped the merchandise into pallets, and loaded it all into a U-Haul, which they then delivered to the Air National Guard at Raleigh-Durham Airport.

Meanwhile, a local Sam’s Club was also on the case. Club associates moved with speed to load a Red Cross vehicle with donations for the shelter.

Wait, were the Walmart store and Sam’s Club duplicating efforts? Was there going to be more merchandise than the helicopter could handle?

No problem, said the Guard unit. We’ll just organize a second drop.

It’s a good thing they did. Right before the second chopper took off to make the delivery, the Red Cross reached out to say that not too far from the shelter, a medical facility was in desperate need of blood donations. The Red Cross was able to add blood supplies to store and club donations, and the helicopter made a slight detour to deliver blood, too.

Maybe the most surprising part of this story? This whole mission – from the time the call came into the Emergency Operations Center to the time the helicopter touched down in Fairmont – took four hours.

Yes, you read that right. Four hours.

This is just one example of partnership during this multi-state disaster. Misty set her coworkers into action, and by working cross-functionally with the public sector and NGOs such as the American Red Cross, Walmart associates were able to make a meaningful difference to neighbors who had suffered unimaginable loss.

Misty and her team were able to deliver a bit of dignity to the families at the shelter. When asked about the airlift, the 23-year associate downplays her efforts. Having worked for the company during Hurricanes Katrina, Harvey, and Maria, she knows disaster recovery has become an integral part to the way we do business.

“We’re Walmart,” she says, “It’s just what we do.”

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Heritage

The Valentine Love Story Behind the Walmart Brand

Before a fledgling family-run retail chain flourished into what it is today, there was a simple and sweet love story.

On Valentine’s Day in 1943, after serving a year of active duty in the Army, Sam Walton married his wife, Helen, in her hometown of Claremore, Oklahoma.

In his book, “Sam Walton: Made in America,” Sam says on an April night in a bowling alley in Tulsa, Oklahoma, he noticed Helen Robson – his future bride – who just happened to be on a date with another fellow.

After she took her turn and rolled her ball down the alley, she saw Sam with his leg up over the armrest of an old chair, with a smile on his face. She recalls Sam’s greeting as being rather “corny.”

Helen said Sam asked if he had met her somewhere before. It turns out Sam had dated a girl Helen knew in college. Instead of asking for Helen’s number, Sam initially asked Helen for the other young woman’s number. However, according to Helen, soon after that encounter, Helen and Sam started dating.

Both Helen and Sam have said they instantly fell in love with each other. Sam said Helen was “pretty and smart, and educated, ambitious and opinionated and strong-willed – with ideas and plans of her own.” After dating for a little while, by the time Sam was called up by the Army for active duty, he said two things were very clear to him: He knew who he wanted to marry Helen, and knew he wanted to go into retail.

From there, the rest of their story went down in the retail history books. “I always told my mother and dad that I was going to marry someone who had that special energy and drive, that desire to be a success,” Helen said. “I certainly found what I was looking for, but now I laugh sometimes and say maybe I overshot a little.”

To commemorate their anniversary, The Walmart Museum in Bentonville, Arkansas, honors their love every Valentine’s Day with a special flower display.

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Innovation

How VR is Transforming the Way We Train Associates

If you’ve ever tried on a virtual reality (VR) headset, you’re familiar with its ability to recreate real-life experiences. Even a rollercoaster ride simulation has the potential to make your stomach drop.

VR tech has taken everything from journalism to pro football quarterback training to the next level. And last year, Walmart introduced VR to the world of employee training and development by using the technology to upgrade training at Walmart Academies nationwide. With the huge success of that program, the company is now providing Oculus VR headsets to all stores in the U.S. to bring the same level of training to more than 1 million Walmart associates.

“The great thing about VR is its ability to make learning experiential,” said Andy Trainor, Walmart’s senior director of Walmart U.S. Academies. “When you watch a module through the headset, your brain feels like you actually experienced a situation. We’ve also seen that VR training boosts confidence and retention while improving test scores 10 to 15 percent – even those associates who simply watched others experience the training saw the same retention boosts.”

Starting next month, VR training will begin its launch across the country, sending four headsets to every Walmart supercenter and two units to every Neighborhood Market and discount store. With more than 17,000 Oculus Go headsets in stores by the end of the year, every associate – including those on the floor who interact with customers the most – will have access to the same training that their managers and department managers do at the Academies.

Brock McKeel, senior director of digital operations, worked with Andy to bring VR training to associates, and said there are already more than 45 activity-based modules using industry-leading software provided by STRIVR. STRIVR’s platform delivers realistic, repeatable and scalable training content, which helps associates learn information more quickly and retain it better.

“We are entering a new era of learning, and Walmart continues to lead the way,” said Derek Belch, CEO of STRIVR, which worked with Walmart on its initial launch of VR in Academies last year. “The power of VR is real, and when offered as a cornerstone of learning and development, it can truly transform the way an organization trains its people.”

Walmart plans to use VR to train associates in three main areas: new technology, soft skills like empathy and customer service, and compliance.

VR training is particularly helpful for learning new tech. In a pilot test this summer, 10 stores used VR for training on new Pickup Tower units in their stores. VR is allowing associates to be trained before the towers are even installed – no teachers required. This will be key as Walmart continues to roll out new tech to stores.

Adrian Carthen used the VR training to learn about the Pickup Tower when it came to her store in Stockbridge, Ga., this summer. She said it “went beyond hands-on.”

“I’m a gamer, so I was excited to use it,” she said. “It felt like you were actually loading the tower. And I could train any time that I wanted and it was done in just a few minutes."

Instilling confidence is exactly what makes VR so effective as a training tool. Because the effect of VR training is like an experience in real life, associates have the freedom to make mistakes and learn by “doing,” all while in a safe environment.

“Walmart was one of the first companies to benefit from VR’s ability to enrich employee education, and its applications will only grow from here,” said Andy Mathis, Oculus’ head of business partnerships. “What makes it so compelling is that costly, difficult, or otherwise-impossible scenarios and simulations become not only possible, but immediately within reach.”

But beyond the investment in innovation and associate training, VR technology helps teach skills that enrich the careers of associates across the U.S.

“Yes, we’re focused on helping people do their jobs better every day. But the training we’ve designed is also hopefully training for life,” McKeel said. “That person walks out of their store with new skills and more confidence than they had before – that’s the passion behind this project.”

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Innovation

Walmart’s Custom Apps are Enabling a Workplace Refresh

The moment Rissa Pittman walks through the doors of her Walmart supercenter in Rogers, Arkansas, it’s her responsibility to choreograph all the moving parts that make up a great shopping experience.

Like all store managers, making sure she has the right people on her team is the biggest part of that success. But ensuring they’ve got the right tools to do their jobs is a close second.

Walmart recently introduced a suite of custom-built apps for associates to use in-store, allowing them to manage a variety of routine activities directly from a mobile store device. From the moment a product arrives in the back room to the second a customer finds it on the shelf, an ecosystem of data gives associates new visibility that helps them make informed decisions quickly, thus allowing them to take on more ownership of their work.

They’re also a huge benefit for customers. With associates equipped to work smarter on the sales floor and behind the scenes, these apps give shoppers the benefit of even faster service and more personalized attention when they go to a store. I visited Rissa and her team to see how they’re using these apps to take customer service into the future.

PlanIT
We’ll start with Rissa’s favorite: the PlanIT App. Basically, it’s the information hub that associates use to stay up-to-date on company and store announcements.

“Running a Walmart store takes a lot of skill,” Rissa said, “and PlanIT gets us organized, prioritized and connected.”

PlanIT helps store managers focus on efficiency. They can use the app to notify department managers of projects that need to be done that day and specific tasks required. The app also empowers all associates to receive information directly from Walmart’s home office that was previously provided only to management.

The Receiving App
With the simple scan of a truck ID, the Receiving app tells back room associates exactly which products have just arrived at the store. Not only does this eliminate time previously spent manually reviewing inventory, it also simplifies the planning process required to know which items need to head to the sales floor.

“One of the biggest parts of great customer service is making sure the right merchandise is on the shelf when customers need it,” Rissa said. “This entire process, and making sure that it’s done right, starts in the back room.”

The Downstock App
Once merchandise is on the shelf, associates need to make sure it’s available throughout the day for customers to find. You may have seen our Bossa Nova shelf scanner, technology that roams the aisles, automatically gathering data to identify items that are out of stock and where to find them in the store. That information is then directly sent to associates through the Downstock app, eliminating the amount of time spent on mundane tasks and allowing more time to be spent helping customers find what they need.

The Price Change App
Price changing is another time-consuming task that we’ve addressed, one that sometimes required associates to spend minutes walking back and forth between aisles to locate items. With the Price Change app, information about product price changes are categorized by aisle so that associates receive them in the order they should be made, creating an efficient path through the store. Accurate pricing allows customers to make informed decisions on the products they want, and the Price Change app increases accuracy while drastically minimizing the time associates spend on the task.

The Availability App
The Availability app gives associates insight into how their store is performing over time. It automates information about products that are out of stock and shows the associate specifically what time the out-of-stock occurred. Knowing this lets associates compare the store’s performance before and after outs occur and determines the root cause – such as staffing issues, shelf capacity or product availability.

“Our leadership tells us all the time that we should feel empowered to become merchants in our stores,” Rissa said. “The Availability app helps associates understand their merchandise and their customers better.”

The Claims App
When customers return a product to the store, there are a number of options associates have for handling the merchandise. The Claims app outlines the best options available for a product, in the order they should be considered. More specifically, can the product be sold at a clearance price, can it be donated or does it need to be disposed of? The app removes the guesswork out of managing returned products.

“It makes it simple to stay in line with our health and safety standards,” Rissa said, “and even helps our store reduce waste because we know exactly which items can and can’t be donated to food shelters.”

The Sales App
The Sales app updates a store’s sales numbers in real time so that associates know how their designated areas are performing against the previous year, down to specific products. With information about top-selling categories in each department, associates are motivated to track their accomplishments so they can stay competitive with other stores in their market.

A Custom Ecosystem of Data
Sharing more information with associates empowers them to make smarter, quicker decisions in their stores. The end result? People who have the tools to own their work – and more customers who walk away satisfied. For Rissa and other store managers, staying connected throughout the day makes it easier to run a more efficient store.

“These apps are about efficiency and organization. Running a Walmart store takes a lot of skill, but with the apps provided to our associates, we’re better connected to everything we need to be.”

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