Heritage

6 Ways Walmart Made its Mark in Retail History

Today, 95 Walmart associates in Greenbrier, Arkansas, marked an incredible milestone: the grand opening of our 5,000th U.S. location, a Neighborhood Market. Since our first store opening in 1962, associates just like these have not only helped us serve customers all across America – they’ve also driven innovations and accomplishments that have helped us grow. Here’s a look back at a few of the moments they made possible.    

1. Making UPCs … universal. In 1983, we began using Universal Product Codes (aka bar codes) at our checkouts, allowing us to better manage inventory. Today, we’ve taken that technology to a new level through innovations like Savings Catcher, which allows you to use your smartphone to scan the bar code on a Walmart receipt and make sure you’re getting the best price.


2. Driving our own logistics. Walmart’s private fleet and distribution network began with just three tractor-trailers and our founder’s idea to efficiently transport freight. Today, our transportation operation is one of the largest around the globe, with each distribution center using more than 5 miles of conveyor belts to keep products moving to stores – and to you – 24 hours a day.


3. Getting creative with convenience. The first supercenter opened in 1988 in Washington, Missouri, offering one-stop shopping for groceries and general merchandise. Today, we’re using technology to let you shop when and where it’s most convenient, whether it’s stocking up at a Sam’s Club, using our grocery delivery service in Denver or San Francisco, or stopping by a Neighborhood Market location that’s perfect for families on the go.


4. Jobs that work.
In 1980, we had just 276 stores and employed 21,000 associates. Today, we provide the means for building a career to 1.3 million associates in the U.S.  – one great example being our CEO, Doug McMillon, who began his time at Walmart more than 30 years ago as an hourly summer associate in a distribution center. At Walmart, there’s truly no limit to success. 


5. Aiming for the greener good. In 2005, then-Walmart CEO Lee Scott put us on an aggressive course toward environmental sustainability, using the size and scale of our company to set goals in three areas: energy, waste and products. Today, we’ve made progress in all three areas, such as keeping 81% of our global waste out of the landfill and being recognized as the largest on-site green power generator in the U.S. for the third year in a row. What does that mean for you? We’re cutting our energy costs so we can pass those savings back through everyday low prices, all while doing the right thing for the environment. 


6. Moving forward with our $4 plan. In 2006, we introduced our $4 prescription program, which not only drove down the price of hundreds of generic medicines – it influenced the competitive landscape. Today, we’re still offering innovative health and wellness solutions for our customers, such as Care Clinics in select locations, an in-store insurance comparison service, and even working to make healthier food options like fresh produce more affordable and accessible.


From our first store in 1962 to our 5,000th in 2014, everything we do at Walmart and Sam’s Club is focused on our promise of offering everyday low prices on the broadest assortment of products – and making shopping easier and more convenient for our customers. 

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U.S. Manufacturing

Answering the Open Call: Entrepreneurs Bring It at Walmart’s Annual Event

It was high-stakes show-and-tell yesterday at Walmart’s annual U.S. Manufacturing Open Call event.

Entrepreneurs representing more than 450 businesses roamed the halls of our Home Office in Bentonville, Arkansas, awaiting their turn to pitch everything from salsa to sportswear in front of Walmart buyers. Weaving my way through the crowd, I saw hundreds of original and inventive items and had the privilege of meeting some of the people and hearing some of the stories behind them.

A few of those people walked away with deals, a few heard maybes and others received feedback that will prepare them to try again. Here are five of my favorites.

1. Flying High. Megan Hardwick had a roller-coaster ride of a day. The business owner and mom had to pitch her Wings Cosmetics eyeliner stamps twice: once in a small room in front of a buyer, then in an auditorium filled with other hopefuls and Walmart associates. Our cosmetics buyer was sold on Megan’s invention – flexible plastic stamps that apply liquid or gel eyeliner in sharp, matching wing shapes in seconds.

Flying high after getting a deal, she was selected for a live pitch session called “Bring It,” where businesses vied for crowdsourcing to identify which products would get placement in Walmart stores. Megan’s Wings went up against Mighty Good Pizza Saver – a microwavable plastic container that keeps leftover pizza fresh – and the competition was intense, with the Pizza Saver taking the lead by one point seconds before the polls closed. Megan wasn’t out of the game though. Her Wings pulled through and the contest ended with a tie.

2. Sparking Interest. Warren Brown, a lawyer-turned-baker from the Washington, D.C., area, attended his first Open Call in 2017 and ultimately landed a deal for Don’t Forget Cake: a single-serve layer cake with frosting in a jar. This year, he presented a healthier snacking option called Spark Bites. Warren said these whole-grain snacks are gluten- and allergen-free, high in fiber, low in cane sugar and come in five different flavors. His Spark Bites were referred to another buyer in a category that better fits the product. As for Don’t Forget Cake, two flavors launched in March and will soon be available in 1,000 Walmart stores.

3. Ugly Dates Deserve Love. This story begins all the way in Israel. When David Czinn and his friend and business partner, Brian Finkel, were studying abroad in the Middle East, they both fell in love with the region’s alternative to honey: D’vash date nectar. The sweetener has been a staple of Middle Eastern cuisine for thousands of years, David said, and the duo wanted to bring it to the States – but they wanted to cut the sugar and make it environmentally friendly. Thus D’vash Organics was born. Their dates come from Coachella Valley farms in California. “We buy the ugly ones that wouldn’t otherwise be sold,” David said. The nectar is vegan, has 25% less sugar than honey and can add flavor to tea and coffee, marinades, salad dressing and much more. David, a second-time Open Call participant, said he got positive feedback and was excited for the future of this ancient delight as he prepared for more meetings later in the day.

4. Party to Go. With the summer heat just getting started, ready-to-go cocktails sound like a great idea for parties and relaxing evenings outside with friends. YUMIX has quenched the need with three flavors – Orange Mango, Margarita and Sea Breeze. Everything needed is in one bottle: Simply twist off the bottom chamber that holds the alcohol, pour into the bottle and mix. Alex Garner, founder and CEO, started the day off right when he walked out of the pitch meeting with a deal for these adult beverages.

5. The Heart of the Deal. Not everyone was at Open Call with products in tow. Businessman Ray Doustdar was back for his second year with advice and a listening ear. In 2017, Ray pitched his liquid multivitamins, Buiced – a play on “boost your veggie juice” – and didn’t immediately get a deal because the product was too big for Walmart’s shelves. Ray took the buyer’s feedback home, adjusted the size of the packaging, approached the buyer again and got his “yes.” Two flavors of Buiced, citrus and fruit punch, are now available in 3,000 stores, and the experience has been life-changing for Ray. “I knew I wanted to come back as a success story and help other people prepare for their meetings,” Ray said. “This experience has made me be better at my business,” he said, and being able to pay it forward as a mentor is important to him.

Ray said it best: “The stories coming out of Open Call are proof that the American dream is alive and well.”

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Heritage

The Valentine Love Story Behind the Walmart Brand

Before a fledgling family-run retail chain flourished into what it is today, there was a simple and sweet love story.

On Valentine’s Day in 1943, after serving a year of active duty in the Army, Sam Walton married his wife, Helen, in her hometown of Claremore, Oklahoma.

In his book, “Sam Walton: Made in America,” Sam says on an April night in a bowling alley in Tulsa, Oklahoma, he noticed Helen Robson – his future bride – who just happened to be on a date with another fellow.

After she took her turn and rolled her ball down the alley, she saw Sam with his leg up over the armrest of an old chair, with a smile on his face. She recalls Sam’s greeting as being rather “corny.”

Helen said Sam asked if he had met her somewhere before. It turns out Sam had dated a girl Helen knew in college. Instead of asking for Helen’s number, Sam initially asked Helen for the other young woman’s number. However, according to Helen, soon after that encounter, Helen and Sam started dating.

Both Helen and Sam have said they instantly fell in love with each other. Sam said Helen was “pretty and smart, and educated, ambitious and opinionated and strong-willed – with ideas and plans of her own.” After dating for a little while, by the time Sam was called up by the Army for active duty, he said two things were very clear to him: He knew who he wanted to marry Helen, and knew he wanted to go into retail.

From there, the rest of their story went down in the retail history books. “I always told my mother and dad that I was going to marry someone who had that special energy and drive, that desire to be a success,” Helen said. “I certainly found what I was looking for, but now I laugh sometimes and say maybe I overshot a little.”

To commemorate their anniversary, The Walmart Museum in Bentonville, Arkansas, honors their love every Valentine’s Day with a special flower display.

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U.S. Manufacturing

Diary of a Dairy Farm: Meet the Dirksens, Who Supply Milk to Walmart

Growing up in rural Ohio, Tina Dirksen doesn’t remember picking up many things at the store. Aside from toothpaste, her family’s farm produced everything else that their 14-person household needed.

Modern life is a bit different, she explained, but it’s clear that she means that only with regard to her family’s shopping habits. A lot of her life actually remains the same: She’s still in the farming business, with multiple operations that produce pork, grain, corn and dairy. And she’s still a part of a big family, today the mother of eight children who all love animals and the land.

“I ask them what they want to do in the future and each one of them tells me they want to farm,” she said. “They know no other life. They truly enjoy it.”

While the Dirksens somehow find time to do their own gardening, canning and butchering some of their own meat, Tina says they make two trips to their local Walmart per week. So when the opportunity arose for them to sell milk to Walmart’s new dairy plant in nearby Fort Wayne, they were excited. They would be shipping their milk just a short distance, and by working directly with a retailer, they could oversee more details themselves.

“It totally made sense to me,” she said. “Farming is changing, and the dairy industry as a whole needs more outlets for their milk. This new plant offers that.”

Local farmers like the Dirksen family are critical to Walmart’s entry in to milk processing. Nearly 30 farms across Indiana and Michigan have signed up to provide milk to the 250,000-square-foot state-of-the-art plant, which began construction in 2016 on the heels of the Indiana State Department of Agriculture’s strategy to increase the volume of dairy processing locally. In opening this facility, Walmart joins a majority of other grocery retailers who run their own milk processing operations.

For the Dirksens, doing business in dairy is an investment for the future. Their 8,000-hog pork farm provides the majority of their income, while any profits the dairy farm produces are put back into improving it alone. Tina keeps up with industry innovations and implements those that are beneficial for the cows, the business and the environment.

“Sustainability is accountability,” she said. “If you don’t make a farm that is sustainable, it won’t be very profitable to you. It’s not something that we take lightly.”

The Dirksens care equally about their relationships with the people and the animals who work for them. While Tina’s responsibilities on the farm are mostly administrative, she oversees veterinary care for the cows and has been known to help out her employees by even babysitting their kids once in a while. Her family even spends time with cows on their off hours – they’ve had a pet, a Jersey cow they named Good Golly Molly, for 7 years.

“What I love most about farming is that it provides us the opportunity to do what’s best for our family,” she said. “To us, working with Walmart is an exciting adventure.”

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Opportunity

Surprise, You’re Promoted! Meet Associate Tanaka Chikerema

When Tanaka Chikerema walked into Bud Walton Arena on Friday morning, he was already anticipating the moment he would walk on stage in front of thousands of his fellow associates –he just never expected that Greg Foran, CEO of Walmart U.S., would offer him a promotion when he did.

It’s pretty unusual for a CEO to promote one of his field associates on stage in front of an international audience. But then again, so is the path that led Tanaka from the capital city of Harare, Zimbabwe all the way to a stage in Northwest Arkansas.

“I was seven when my mom moved to the U.S.,” Tanaka recalls, “and I was just starting high school in Harare when she called and said it was time for me and my brother to move to Plano, Texas.”

In Zimbabwe, Tanaka’s mother, Dorcus, supported her family as a geography teacher. But economic hardships that still affect the country today created a system of poverty and crime, and she knew that even with a college education her children wouldn’t get the opportunities they deserved if they stayed in Harare.

Over the next seven years, Dorcus earned her nursing degree overseas while supporting her family with the income from three jobs.

“We were all living in one house together, my grandparents, cousins, brother and me,” said Tanaka. “To send any of us to school, there had to be a choice about who it was going to be. My mom knew that if we stayed in Harare, there was a good chance we could end up on the streets or getting into trouble.

“She always told us, ‘I just want you to stay focused. I just want you to have goals and stay on track.’”

When Tanaka graduated from high school in Plano, his mother’s words stuck with him. A job as a part-time truck unloader at his local Walmart quickly advanced as his managers recognized his potential. Within a year, Tanaka was promoted to supervisor. The words of his first mentor, Joe Riviera, still stick with him today: “If you show up and give 110%, it will pay off. It will always pay off.”

And it did. On stage at Walmart’s Associate Meeting, in front of thousands of his colleagues, Tanaka was promoted to a store support manager and recognized for the hours of energy and focus he’s dedicated to the company.

“It humbles me to think about how good my life is now,” Tanaka said, “and how much further I have to go. If this year has taught me anything, it’s that my mom was always right: ‘Get ready for the future, because you never know what it might hold.’”

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