Business

Found: The Story Behind Our New Natural Beauty Routine

If you’ve ever tried shopping for naturally-inspired beauty products, you know the struggle.

They can be expensive. They’re sometimes not as effective. Makeup colors can be limited, and guess what? That means matching skin tones is a challenge.

As a buyer for cosmetics at Walmart, I’d begun noticing an industry trend, both from our customers’ feedback and focus groups: People care more than ever about the ingredients in the products they’re using. But this was also personal. I’m passionate about using natural ingredients in my home, and I was having trouble finding beauty products that looked good, felt good, and wouldn’t break the bank.

That was last year. Little did I know that a solution was soon to be found.

My team started looking into what it would take to develop naturally-inspired skincare and cosmetics, and that’s when we discovered Hatchbeauty, a company specializing in everything from the development to the marketing of innovative beauty products. They were eager to marry their beauty expertise with our retail expertise to create something truly unique and different – Found, a new line of naturally-inspired beauty products exclusive to Walmart.

Every item within Found highlights a “miracle” ingredient used in ancient beauty rituals. For instance, one of my favorite products, the illuminating drops, uses passionfruit oil to lock in moisture and nourish your skin. We’ve brought these ingredients to life to give customers an alternative featuring natural ingredients that can deliver the same results as traditional, high-end beauty products.

Helping develop Found has been one of the most meaningful achievements in my career, because it has been an intersection where my personal passion and my professional purpose collide. Walmart is committed to selling more products that benefit people and the planet. Found’s 130-product line is never tested on animals, and there’s even a Not Found list featuring what you won’t find in the products, like parabens and phthalates. Every product is 90-99% natural, and the percent of natural ingredients is front and center on every product.

Working with Tracy Holland, founder and CEO, Diana Madrid, COO, and Ben Bennet CCO, was a phenomenal experience, but I was impressed with the engagement from everyone on their team. From the owners to the brand managers to the chemists and product developers, everyone encouraged diversity of thought and inclusion, which made it possible for the customer to be the focus of our development process. I can’t count the number of times we changed direction on formulas, shade range or packaging based on customer feedback. For instance, we received customer feedback that skincare can be a confusing category to shop, so we broke down every item into one of three steps: cleanse, treat and hydrate. Found demystifies the process and helps customers focus on key items to build their regimens.

When I gave my first presentation to our leadership team, I asked them how my makeup looked, and they couldn’t believe everything I was wearing was from our naturally-inspired line. It’s one thing to develop these products – but it’s another thing entirely to actually wear the products and love them! Found has truly been a chance for me to help our customers save money and live better.

You can find Found products at select Walmart locations, Walmart.com and coming soon to Jet.com.

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Life

#IShannanYou: The Associate Love Story That Has Netflix Viewers Swooning

It’s a classic love story: Boy meets girl, falls madly in love and proposes to her in front of millions on one of 2018’s most popular Netflix shows.

Okay, so that’s probably not how it happens for most of us. But, for William and Shannan Mahnken, it’s all part of their real-life love story that started five years ago after they met at a Walmart assistant store manager training session in Woodstock, Georgia.

The Netflix reality show reboot, “Queer Eye,” has taken pop culture by storm. The show’s “Fab Five” – Jonathan, Karamo, Tan, Antoni and Bobby – have won over viewers’ hearts across America by taking the show beyond its basic premise and diving into conversations about identity and self-confidence that inspire viewers and participants alike.

Before Shannan submitted William to be one of the makeover contestants on the show’s second season, the grocery department manager was a shy aspiring actor and screenwriter who named ’90s sitcom character Frasier Crane as his style icon. In his own words, “I was hiding behind my beard and all that hair.”

It’s not always easy to embrace your full self or wear your heart on your sleeve, but despite William’s reserved personality, he had a great time on set. “The guys are all so great,” William said. “They just walk up to you like they’ve been friends with you forever. I felt so comfortable.”

Bonding with the Fab Five even helped William feel comfortable enough to seek their help in planning his proposal to Shannan. He set to work with Karamo, the “Queer Eye” culture consultant, to craft a grand proposal that would sweep her off her feet.

“I was trying to think of a word that meant more than love,” said William, “and eventually I realized that there was no single word or phrase that could describe how I feel about Shannan. I decided that the only way I could describe it was with her name.”

That’s right. William invented a new way to say, “I love you” – and he did it using his future bride’s name. “I Shannan you.” If you haven’t seen the episode yet, I highly suggest grabbing a box of tissues beforehand.

Last month, William and Shannan finally tied the knot in a small sunrise ceremony on the beaches of Amelia Island in Florida. Since the show aired, the lovebirds say that although married life is a little different, the couple have stayed pretty true to who they are. They now work together as department managers at the same Walmart store in Cornelia, Georgia, and William continues to create short films and act when he can.

So, what was the biggest lesson he learned on the show?

“Confidence is a big one,” he said. “I learned how to open up to people. I don’t feel hidden anymore; I feel like I can open up to people about who I am. If I feel myself reverting back into that old pattern, I remember something that Tan said to me: ‘You’re not doing this for yourself, you’re doing it for her – the person you love.’ I think about that and it inspires me to be the best version of myself.”

Photos courtesy of Netflix.

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Business

These Back-to-School Tools Add Up to Easier Shopping

Going back to school with confidence is as easy as 1, 2, 3 … 4.

Whether you’re shopping for a kindergartner or a college student, Walmart is making it easier than ever to get all the supplies you need in-store and online with a variety of new tools and products.

The best part: You don’t have to sacrifice style for convenience or saving money. Around 25% of our school supply assortment is new this year, and you’ll find these on-trend items offered at our everyday low prices.

Study the graphic below on some of the ways we can help you ace back-to-school shopping.


*Free two-day shipping is available on orders over $35 without a membership fee.

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Sustainability

This Bud’s for the Future of Our Planet

Over the years, the Budweiser logo has come to represent many things beyond just beer: the Budweiser frogs, the greeting “Wassup?” and, of course, the majestic Clydesdales. But soon you may be seeing a new Budweiser logo that symbolizes even more.

Anheuser-Busch, which first introduced Budweiser Lager Beer in 1876, is taking a serious look at how the way beer is produced can help make a difference for our planet.

To highlight its commitment, the company created a special “Brewed with 100% Renewable Electricity” logo that now appears on all Budweiser sold in the U.S. Just as iguanas Frank and Louie became popular mascots for the brand, the new logo will hopefully become a recognizable mark of social responsibility.

These efforts don’t end at the logo, however. The company took its ambitious sustainability goals and joined Walmart’s Project Gigaton, which aims to reduce greenhouse gas emissions in our supply chain by 1 billion metric tons by 2030.

The brewer set its own goals that it hopes to meet by 2025. Its four areas of focus are:

  • Renewable electricity and carbon reduction
  • Water stewardship
  • Smart agriculture
  • Circular packaging

“Achieving ambitious goals requires cooperation from stakeholders across the board. When you add efforts from wholesalers, suppliers and consumers to those from companies like Walmart and Anheuser-Busch — companies who are committed to the cause — you’ve got a chance to make a real difference,” said Angie Slaughter, vice president of sustainability procurement at Anheuser-Busch, North America.

A major milestone was reached when the brewer announced a wind energy partnership with ENEL Green Power in 2017. Since January of this year, 50% of Anheuser-Busch’s purchased electricity has come from a wind farm at Thunder Ranch, Oklahoma. That’s enough renewable electricity to brew more than 20 billion 12-ounce servings of beer in the U.S. each year.

The Budweiser brand carries the flag for the renewable electricity goal pledged by the brewer. “When you consider the Budweiser beer volume in North America, we sell 15 million 12-ounce servings every day, and we have 15 million opportunities with each one to get customers involved in conversations over a beer,” Angie said of Budweiser’s consumers. “We also want to encourage other companies to be inspired to do more. The new symbol is available for other companies to show how they’re using renewable electricity in their brands.”

The wind farm hits on another shared interest between the brewery and Walmart: creating American jobs. Angie said the development of the farm is a 15-year project, and around 400 temporary jobs were created at the peak of construction. Some jobs will remain long term.

Anheuser-Busch itself is an American success story – one that began in 1860.

“We are proud to call the United States our home and are proud to continue to brew America’s best beers,” said Angel Beasley, manager of trade marketing supporting the Walmart business. “It makes sense especially to amplify our American heritage with Walmart’s Made in the USA program. In fact, 98% of the primary ingredients used in the beers Anheuser-Busch proudly brews are grown in the U.S.”

There are more than 18,000 employees nationwide. Budweiser’s production alone requires over 1,700 people, Angel said.

The next time you pass a Budweiser display in your local Walmart store or crack open a cold one, you’ll know that it’s more than an adult beverage – and that the company is doing more than coming up with clever commercials.

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Community

How Cocoa and Honeybees Are Helping Latin American Farmers Thrive

A simple honeybee: It provides you with deliciously sweet honey for your tea. It helps pollinate the crops of fruits and vegetables that end up on your family’s dinner plate – even the coffee beans for your morning drink. That same honeybee can also help small family farmers in places like the dense forests of Mexico thrive.

Many Latin American agricultural businesses don’t survive long term. But it isn’t because they’re fighting against Mother Nature or bad crops or not enough hard-working laborers. It usually boils down to a lack of financial training and little access to credit.

Now, here’s where that bee and your morning coffee come back into the picture.

Root Capital, with support from the Walmart Foundation, is helping provide credit and training to 24 agricultural businesses throughout Mexico. These enterprises play a critical role in linking small farmers to faraway global markets, resulting in more stable incomes. Over the next two years, we will work with honey, cocoa and coffee cooperatives that collectively reach 7,500 small farmers.

Since the project launched in December 2017, it has provided tailored training in financial management and accounting systems to eight Mexican honey and coffee cooperatives. We’ve also supported four of these businesses – that previously had no access to credit from commercial banks – with $1.1 million in new financing. To date, this credit and training has strengthened the livelihoods of more than 2,000 small farmers.

This project also gives us the opportunity to help farmers unlock the hidden potential of honey and cocoa. Despite growing U.S. demand for honey, most honey producers are extremely poor. And they’ve usually turned to beekeeping to supplement income from their primary activity – coffee farming. But honey offers economic opportunities to those able to invest in it: It doesn’t require much land, can be pursued in many different climates and tends to generate relatively high earnings per kilo. Plus, the benefits of beekeeping go beyond livelihoods. Healthy hives sustain diverse ecosystems by pollinating plants, including many of the crops we depend on for food.

Cocoa holds similar promise. Latin America produces 48% of the world’s sustainable cocoa and 85% of its certified organic cocoa. Demand for fine chocolate means there’s significant room for growth. Like honey, cocoa provides an alternative crop for small-scale coffee farmers threatened by climate change and food insecurity.

Thanks to support from the Walmart Foundation, Root Capital will build the capacity of early-stage honey, cocoa and coffee businesses to access stable financing. And that stability will, in turn, empower farming families in Mexico to invest in nutritious food and education for their children, better farm productivity and so much more.

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