Found: The Story Behind Our New Natural Beauty Routine

If you’ve ever tried shopping for naturally-inspired beauty products, you know the struggle.

They can be expensive. They’re sometimes not as effective. Makeup colors can be limited, and guess what? That means matching skin tones is a challenge.

As a buyer for cosmetics at Walmart, I’d begun noticing an industry trend, both from our customers’ feedback and focus groups: People care more than ever about the ingredients in the products they’re using. But this was also personal. I’m passionate about using natural ingredients in my home, and I was having trouble finding beauty products that looked good, felt good, and wouldn’t break the bank.

That was last year. Little did I know that a solution was soon to be found.

My team started looking into what it would take to develop naturally-inspired skincare and cosmetics, and that’s when we discovered Hatchbeauty, a company specializing in everything from the development to the marketing of innovative beauty products. They were eager to marry their beauty expertise with our retail expertise to create something truly unique and different – Found, a new line of naturally-inspired beauty products exclusive to Walmart.

Every item within Found highlights a “miracle” ingredient used in ancient beauty rituals. For instance, one of my favorite products, the illuminating drops, uses passionfruit oil to lock in moisture and nourish your skin. We’ve brought these ingredients to life to give customers an alternative featuring natural ingredients that can deliver the same results as traditional, high-end beauty products.

Helping develop Found has been one of the most meaningful achievements in my career, because it has been an intersection where my personal passion and my professional purpose collide. Walmart is committed to selling more products that benefit people and the planet. Found’s 130-product line is never tested on animals, and there’s even a Not Found list featuring what you won’t find in the products, like parabens and phthalates. Every product is 90-99% natural, and the percent of natural ingredients is front and center on every product.

Working with Tracy Holland, founder and CEO, Diana Madrid, COO, and Ben Bennet CCO, was a phenomenal experience, but I was impressed with the engagement from everyone on their team. From the owners to the brand managers to the chemists and product developers, everyone encouraged diversity of thought and inclusion, which made it possible for the customer to be the focus of our development process. I can’t count the number of times we changed direction on formulas, shade range or packaging based on customer feedback. For instance, we received customer feedback that skincare can be a confusing category to shop, so we broke down every item into one of three steps: cleanse, treat and hydrate. Found demystifies the process and helps customers focus on key items to build their regimens.

When I gave my first presentation to our leadership team, I asked them how my makeup looked, and they couldn’t believe everything I was wearing was from our naturally-inspired line. It’s one thing to develop these products – but it’s another thing entirely to actually wear the products and love them! Found has truly been a chance for me to help our customers save money and live better.

You can find Found products at select Walmart locations, and coming soon to


Health & Wellness

New Digital Health Tools Transforming Diabetes Self-Care

The Center for Disease Control and Prevention reports there are more than 30 million in the U.S. living with diabetes. That’s 1 in 11 Americans.

Perhaps even more alarming: Out of the 84 million who have pre-diabetes and are at risk for developing type 2 diabetes, 90% don’t know they have it. It’s a growing epidemic with a devastating physical, emotional and financial toll on our communities. And it’s because of this, there’s an ever increasing focus on diabetes prevention, treatment and education.

At one of our nationwide Wellness Day Clinics last month an individual discovered his blood glucose level was a life-threatening 530. An onsite nurse explained the consequences of the test result and he immediately went to a nearby urgent care clinic to initiate care. It is rewarding to think the work we do at Walmart can help people live healthier and even save lives in some cases.

Perhaps most critical for diabetic patients, however, is access to affordable supplies. That’s why I’m excited about our exclusive line of important, everyday essentials. From meters to test strips and insulin, patients are able to save considerably on the items they need most. Because they can afford to test more regularly, this means our patients can better manage their care, and ultimately, lead healthier lives.

Recently, we expanded our line of ReliOn diabetic supplies to include the $18.98 ReliOn Premier BLU blood glucose monitoring system. It features Bluetooth technology that connects the meter to an app on your iOS/Android smartphone, eliminating the need for paper logbooks. With a couple of taps, you can also share your results with your care provider. $14.98 ReliOn Premier Voice is a bilingual (English and Spanish) blood glucose monitoring system that provides audible testing results and is excellent for the blind and low vision diabetic patient. Both of these tools capture clinical data and offer analytics, providing patients with actionable feedback. Most importantly, you don’t have to sacrifice quality for price. All ReliOn blood glucose monitoring systems meet the same strict FDA accuracy standards as the more expensive brands.

The health and safety of our patients is a critical priority, and I love sharing how our team is helping to make a difference in the communities we serve by actively helping them identify and manage their diabetes. Whether it’s through advanced technology, affordable everyday necessities, healthy food, even fitness gear, Walmart is a one-stop-shop for diabetes management. I’m proud of that.

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The Baby-Soft Science Behind Parent’s Choice Wipes

New parents have enough on their minds – the price of high-quality, good-for-baby essentials shouldn’t be one of them.

That’s the thought behind our Parent’s Choice cotton baby wipes. They’re made with 99% pharmaceutical-grade purified water and plant-based ingredients, then pass through four levels of filtering and treatment. The result? An ultra-pure wipe that parents can trust to be safe and gentle on sensitive skin – at a great value.

Diaper changes are a time when every child deserves to be clean and comfortable so their skin remains naturally healthy. We trust the Nice Pak factory in Jonesboro, Arkansas, to create the best product possible. They don’t take shortcuts, so moms and dads who use Parent’s Choice cotton wipes can expect excellent care for their baby, every time.

Watch the story behind how Parent’s Choice cotton baby wipes are made.



Knock, Knock … Who’s There? Your Walmart Grocery Delivery

It’s 10 a.m., and it already feels like a long day. You know your schedule is only going to get busier. How will you get dinner on the table if you don’t have time to stop for groceries?

We have a new answer for you: Don’t worry. Keep doing what you’re doing. We can deliver those groceries to your front door.

By the end of the year, this option will be a reality for more than 40% of U.S. households. Online grocery delivery, previously a test project in six metro areas, will soon be a service we’ll offer across 100 metro areas. We’ll be using more than 800 of our stores to fulfill orders. That’s an impressive number, but it’s more about where you deliver to than where you deliver from – millions of customers will now have access to this time-saver.

Here’s how it works:

  1. To order, customers visit or go to the existing Walmart Grocery app to build an online basket and place an order, selecting the most convenient time for the order to be delivered.
  2. That’s when one of our 18,000 personal shoppers gets to work. Based on the delivery time, he or she will begin picking items, scanning them along the way to ensure an accurate and complete order. (By the way, we’ve given these associates special training to pick the best of the best for your order, especially when it comes to fresh meat and produce.)
  3. Finally, our team will request a delivery service to come to the store, pick up customers’ orders, and take them directly to their desired location.

We’re excited about this new offering, which is simply the latest result of our ongoing work to help make shopping easier. Whether it’s ordering one item online and picking it up the same day in our stores, pulling your car into our parking lot to collect a grocery pickup order, or now ordering – and receiving – groceries at your convenience, you’ve now got so many choices to fit your needs. We’re learning from Walmart teams across the globe and building on the best parts of our business to help put some time back on your calendar. Through technology, great stores and our awesome team of associates, we’re working hard to serve you whenever and however you want.

I love being part of a team that’s constantly thinking about how to bring out the best of Walmart. It’s even better that, for a lot of our customers, this news means we’re now bringing it literally to your door.



Put a Pin on It: The Tiny Tokens Embodying Walmart Pride

There’s a certain sense of pride that comes from graduating – whether it’s from high school or college, it’s a familiar experience for many.

You can see that very same pride in Walmart Academy graduates as they walk across a stage and are recognized for their dedication. They’ve not only set aside time to learn the best ways to serve their customers – they’ve taken advantage of an opportunity that can help set them on a clear path.

Ayreann Luedders, a senior director with the Walmart Academy program, gets to see the graduates’ transformation first hand. “When my team gets to the locations to help set up for graduation, at first the associates don’t know what to expect,” Ayreann said. “By the end they realize, ‘oh, this is a big deal,’ and you can see it on their faces. They are just so proud of what they’ve accomplished.”

To celebrate these achievements, each Academy location’s inaugural graduating class designs a pin that’s given to each graduating class thereafter. They commemorate everything from specific events to individual stores and their communities to pieces of Walmart’s past.

Here’s a look at a few of these pins and the stories behind them.

Pontotoc, Mississippi
This Academy graduation’s theme was all about Walmart history, from serving MoonPies (Sam Walton’s favorite volume producing item) to the regional manager dancing in a hula skirt like Sam once did on Wall Street. This pin shows the Walton’s 5 & 10 as a symbol of where we started, and the words “Pathway to the Future” to show where their training will take them.

St. Petersburg, Florida
With this store just steps from the beach, this pin features the Florida shoreline and the Sunshine Skyway Bridge. This group’s graduation ceremony even included a massive sandcastle at the front of their store.

Friendswood, Texas
You might find a rocket scientist at this store – it’s less than 10 miles from NASA’s Johnson Space Center. To show off their unique location, they decided to use a space shuttle orbiting the Earth within the shape of Texas.

Tracy, California
The elements on this pin showcase the history of their community. The triangle shape refers to Tracy’s location inside the three interstates that border the city, and the bear is a nod to their state flag. The train represents their more than century-long history as a major railway hub.

Edmond, Oklahoma
What makes this pin special is that it comes from the 100th Academy Walmart opened. To commemorate that milestone, CEO Doug McMillon came to speak, making it even more special for the graduates.

Dulles, Virginia
Using a simple backdrop of Virginia’s state flower, this pin represents a store that is anything but ordinary. It serves a diverse community, and over 80 native languages are spoken by our associates there.

“It was through the graduation ceremonies that I had this epiphany moment that we’re changing lives in what we’re doing through Walmart Academy,” said Tina Kurtz, a director with the Walmart Academy program. “It gave them an entirely new perspective on their jobs – understanding how doing things a certain way helps. It’s meaningful, life-changing work.”

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