Business

Professional Swimmer or Category Specialist? At Walmart, He’s Both

When shopping online, we know you want to be able to find exactly what you’re looking for along with all the information you need to make a smart shopping decision. The people behind the merchandise we sell online work hard to combine the right products at the right prices with a great shopping experience across all shopping categories, from groceries and household essentials to even less frequently purchased items like swim gear.

Behind the scenes, there’s a growing army of people who are specializing in creating these product experiences for customers. True to that mission, they’re called category specialists. We recently sat down with Scott Hilton, chief revenue officer for Walmart U.S. eCommerce, and one of our newest recruits, Nathan Adrian, gold medal winning professional swimmer and swimming category lead, to learn more about this role.

WMT: Scott, tell us about what you do for Walmart customers.

Scott: Imagine this: You recently got into swimming and need to stock up on all the items you need for your new activity. You go to Walmart.com to look for a new pair of swimming goggles. You look at pictures, read descriptions and customer reviews before you decide which pair you want, and then you check out. You choose whether you want to have it shipped to your house in two days for free or to get a discount for picking it up at a Walmart store.

All of these steps are an essential – and connected – part of the customer experience. My team’s job is to spend every day obsessing over each and every step. This means making sure we not only have the right products at the right prices, but also a great end-to-end shopping experience for our customers.

WMT: What role does the category specialist play in that overall process?

Scott: Category specialists are the foundation of our e-commerce approach. They are responsible for owning the complete customer experience and business performance for their specific product area – they’re the CEO of their category. They’ll make sure we have the items customers want, whether it’s products we sell directly or those listed by third parties on our marketplace, across our entire family of sites – Walmart.com, Jet.com, Hayneedle.com, Moosejaw.com, Shoes.com and ModCloth.com.

We’re currently expanding this team and hiring hundreds of high-performing individuals into these roles over the next couple of months. We’re bringing on people with a variety of backgrounds, including new college graduates starting out in the business world. In some cases, we’re looking to some unique individuals to run a category – we just hired professional swimmer and gold medalist, Nathan Adrian, to join our team as the category specialist over swimming.

WMT: Nathan, what made you interested in joining Walmart?

Nathan: When Walmart approached me for this role, I was intrigued. With 23 years of swimming experience, I have a unique perspective I can bring to the job.

WMT: What do you plan to do first?

Nathan: The first step is all about the basics – we have to have a great assortment. I plan to review and expand the products we offer to make sure we have the right items for every type of swimmer – from the toddler learning how to swim (you have to get it right at the beginning!) to the high school competitive swimmer needing a suit and equipment for training and meets.

Lead Photo Credit: CHRISTOPHE SIMON/AFP/Getty Images

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Sustainability

Affordable v. Eco-Friendly: You Shouldn’t Have to Choose

Wouldn’t it be great if you could just walk into a store and be confident the items you purchased were produced in a way that had the least amount of impact on the planet?

While that’s not yet a reality for many consumers, Walmart is trying to get there faster.

Last April, Walmart launched Project Gigaton, a project that invites our merchandise suppliers to join us in reducing greenhouse gas emissions in the products they make and the way they make them, taking 1 gigaton (yes, that’s really a word - a billion metric tons) of emissions out of the atmosphere. That’s equal to all the emissions produced from all the homes in California over three years.

Greenhouse gas emissions are compounds that trap heat in the atmosphere and make the earth warmer. When the earth is too warm, it can cause many long-term issues that affect everyday things like the way we grow certain foods and source certain resources.

Not only does Project Gigaton encourage suppliers to remove emissions, it also encourages them to explore ways to improve their products, such as making packaging more recyclable, using less energy, saving customers money and reducing waste.

Taylor Farms is a supplier that makes prepackaged salads and fresh-cut vegetables for our Marketside private brand. With their chopped salads and stir fry kits, they found a way to reduce food waste by using the whole crop, meaning that 100% of the edible veggies get chopped up and nothing is discarded in the production process.

Taylor Farms has been dedicated to the development of new harvesting methods, engineering automated harvesting machines. In comparison to harvesting by hand, the uniformity and consistency of automated harvesting leads to higher yields and shipment of 100% usable products to their processing facilities. In addition to Taylor Farms, we are excited to have a growing number of suppliers joining Project Gigaton, working on things like reducing pesticides and fertilizers needed to grow food, making factories more efficient or using renewable energy like solar or wind turbines.

Walmart also recently announced we’ll further our efforts to reduce chemicals of concern, like formaldehyde and phthalates, from consumable products sold in Walmart and Sam’s Clubs U.S. stores by 10% by 2022, becoming the first U.S. retailer to set a time-bound reduction goal. This applies to items like household cleaners, cosmetics, skincare and infant products, among others.

I’m proud that work like this puts us in the company of other organizations doing great things. Walmart was recently recognized on Fortune’s Change the World list, as one of 50 featured companies making social benefit part of their core business.

No one should have to choose between products they can afford and products that are good for the environment. As more of our suppliers join in our goal to sell products that are good for people and the planet, it will become easier for more families to buy products they know are produced as sustainably as possible.

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Business

Who is Parcel? What This Delivery Company Means to Walmart

The newest member of the Walmart e-commerce family is Parcel, a technology based, same-day and last-mile delivery company specializing in perishable and non-perishable delivery to customers in New York City. They also provide services like scheduled evening delivery and custom text message notifications for high-growth e-commerce companies looking to differentiate their customer experience.

So, what does this all mean for Walmart? We caught up with Nate Faust, senior vice president, Walmart U.S. eCommerce Supply Chain, to find out.

Why acquire a delivery company?

Delivery is increasingly one of the most important elements for today’s online shoppers, as demands for speed, flexibility, and reliability continue to grow. That’s why my team spends a lot of time thinking about ways we can make deliveries faster and more convenient for customers. Parcel is a proven leader in e-commerce package delivery, including taking fresh, frozen and perishable food, the last mile – that is, the last step in the shipping process as products make their way from a fulfillment center to your door.

What are your plans for Parcel?

Parcel has partnerships with several meal kit, grocery and e-commerce companies, and has delivered more than 1 million meals in the past two years. So our immediate plan is for Parcel to continue serving its existing clients and growing its customer base. There’s a lot of upside and I’m excited about the potential there.

But I see even more upside for our own same-day deliveries. Jet has been testing free same-day delivery of certain orders to customers in New York City. We can build upon that and plan to leverage Parcel for last-mile delivery to customers in New York City – including same-day delivery – for both general merchandise as well as fresh and frozen groceries from Walmart and Jet.

Jesse Kaplan, CEO and Founder of Parcel

Can you tell us more about their operations today?

Parcel is a 24/7 operation that delivers packages the same day, overnight and in scheduled two-hour windows. They’ve built a technology platform from the ground up to automate their operations and provide clients and customers with live updates throughout the delivery process. From a warehouse in Brooklyn, Parcel receives packages destined for customers throughout New York City. Using routing algorithms, a fleet of leased trucks, and a professional, employee-based workforce, they’re able to quickly sort and load packages for delivery routes.

How much did Parcel’s New York location factor into the decision to acquire them?

New York City is the top market for both Jet and Walmart.com, and because of the density of the area – along with the proximity of our fulfillment centers – it’s the perfect place for high-impact innovation. Born and bred in New York City, Parcel has developed unique expertise delivering to customers in a distinctly challenging and essential market. This acquisition allows us to continue testing ways to offer fast delivery while lowering our operating costs.

Outside of large metro areas, do you think customers really want same-day delivery?

Customers’ expectations around delivery and what is possible have changed significantly in the past couple of years. Whatever they need and however they’d like it, we aim to provide – including the ability to offer last-minute ordering with same-day delivery service.

And while customers are looking for low prices, we also know they want convenient experiences that make shopping easier. It’s why we’ve focused on creating more options to meet their needs, such as our free two-day shipping to home, our pickup discount and free online grocery pickup service. It’s also the reason we’ve been testing a number of different innovations at Walmart and Jet to further enhance how we serve customers even faster, with programs ranging from associate delivery to in-building and in-fridge delivery with Latch and August Home. We’ll continue to explore more ways to give customers the freedom to choose how, when and where they receive their orders from us.

For additional facts about Walmart's acquisition of Parcel, check out this fact sheet.

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Community

In the Aftermath of a Disaster, Food Banks Help Communities Heal

It’s hard to prepare yourself to visit a community that’s been affected by disaster.

The week after Hurricane Harvey hit, I visited the Houston area to help Feeding America member organization, Houston Food Bank, with relief efforts. Despite learning as much as possible about the hurricane’s impact before I left, I was still shocked by what I saw – the good and bad alike.

Driving around the neighborhoods, I saw entire contents of people’s homes piled curbside. It had all been ruined in the flooding and needed to be discarded. I met several people who told me through tears that they’d lost everything – including Rosalba, a mother who, along with her five children, rode out the storm in a pickup truck, praying for safety as the water rose. The house she had been renting was no longer livable. With nowhere to go, Rosalba and her family had been sleeping in that same truck, parked on the front lawn of what remains of their home. Her landlord said the home would take six to nine months to renovate, so Rosalba was desperately trying to find a place for her family to live in the meantime.

I met Rosalba at a local food pantry that was distributing supplies and food to hundreds of people impacted by Harvey. She and her daughter were there to pick up ready-to-eat meals and toiletries to help them get by. They were extremely grateful for the support in this unexpected time of need.

When I visited The Houston Food Bank, it was overflowing with donations and volunteers. There were boxes upon boxes of donated supplies waiting to be delivered. I was there only five days after the food bank re-opened, and already, more than 5,000 people had been through its doors to volunteer. The community – and country – is truly banding together to help people rebuild.

Feeding America’s network of food banks reaches every county in every corner of our nation—making us uniquely prepared to respond in the event of a disaster. Within hours we are able to quickly deploy trucks and other solutions to help in communities where we already operate. From preparing for disasters before they hit, to responding during the disaster, to supporting families and communities through recovery, we offer food and hope for families as they seek to return to normalcy.

Food banks in Texas have provided essential supplies to people in need, including water, boxes of food and personal hygiene and cleaning items. They’ve also provided support to transitional shelters. Food banks farther away have helped, too, by pitching in to offer product, vehicles and other assistance as needed.

For me, it was humbling to be in Houston – meeting storm survivors and volunteers and seeing firsthand how much of a difference the Feeding America network was really making in people’s lives. It reminded me why I am passionate about the work that we do.

Walmart and the Walmart Foundation have been instrumental in relief efforts. Their commitment of over $37 million for hurricane response over the past few months includes specific contributions to Feeding America and its member food banks to help those affected by Hurricanes Harvey, Irma and Maria. With this support, we’ll be able to help even more food and supplies get to communities in need.

Even with this outpouring of support, there’s still so much more to be done. For thousands of families like Rosalba’s, it will take time to recover. But I’m hopeful that with continued support, everyone who has been impacted will be able to get back on their feet a little sooner.

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U.S. Manufacturing

RedHead Wine is Raising a Glass to Family Traditions

Family traditions can tell us so much about where we come from, and play a big part in who we become and what we bring to the world. I come from a family of winemakers.

My grandparents, Dominic and Michele Sergi, both emigrated from Italy at the age of 14, bringing the tradition of winemaking with them to Lowellville, Ohio. My grandfather started out by buying California grapes from railcars just outside of Youngstown, Ohio, which he used to make wine to share with his friends and family. My father, Frank Sergi, learned the craft from him. Frank and my mother, Ruth, opened a winery and bistro in Youngstown called L’uva Bella (“the beautiful grape” in Italian), and it still successfully serves the community today.

For me, I wanted to create something of my own that would bring people together the same way my family’s winery does. I spent four years at Cornell University learning enology and viticulture, the study of winemaking and grape-growing, and working with our team at L’uva Bella. With a passion for the industry and a technical expertise, I created my own wine label, RedHead Wine. I’ve been very fortunate that I got it right and consumers enjoy its unique blend.

After months of selling it at local stores and regional outlets, I learned first-hand how rewarding sharing something you’ve made yourself can be. I knew I wanted to do more of it. When I heard about Walmart’s U.S. Manufacturing Open Call event, it seemed like the perfect opportunity to put our product on more shelves and on the tables of more people – something that Walmart’s size could help me accomplish.

In June, I presented my RedHead Red Blend to their buyer and was approved to test it in all 150-plus stores in Ohio. As of today, it’s available in 30 stores throughout Ohio and we expect to expand into Michigan stores in early 2018.

As a result, we are expecting additional growth at L’uva Bella winery, with the potential to increase production by almost four times and create new jobs for us in Youngstown.

I’m so grateful this new opportunity allows me to leverage my passion for wine and share our RedHead brand products with even more people. It’s personally fulfilling and rewarding to make a product that contributes to the celebration some of life’s happiest moments and often plays a part in bringing people together.

Growing my business and extending the legacy of my family’s artisan craft is a journey that has opened many doors for me, and I truly can’t wait to see what happens next.

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