A few years back, it was easy to dismiss ugly holiday sweaters as a fad. But this trend has not only taken root – it's stronger and tackier than ever.
The reason is simple: People are looking for happiness and joy during the holidays, and these sweaters make people smile. They spark conversation at parties. They’re fun – and we all need more fun in our lives.
Each year, we’ve seen this new December staple get uglier and more unexpected. And, while Walmart has been front and center in providing affordable, fun options for customers to purposefully “ugly” up their holiday wardrobes, we’ve gone all out this year.
We not only increased the volume of ugly sweaters in our stores, we added several with fun features. Some have working Christmas lights. Some of our sweaters – including a reindeer print – even sing to you. And since November, the women’s elf sweater dress we created has been flying off the shelves as fast as we’ve been able to stock it.
We’ve also ventured beyond the traditional adult sweater. We have a line of ugly sweater-themed T-shirts, with everything from Christmas trees and snowflakes, to gingerbread zombies and Star Wars characters, for men, women and children. We’re even offering ugly holiday sweaters for dogs.
I have to tell you, as a buyer and as a part of the team responsible for creating these sweaters, it was an absolute blast bringing some of these wacky ideas to life. The whole process of adding functioning lights into clothing, battery packs for sound and more – every detail mattered. We knew people would be talking about those items, but we also had to make sure it was going to be easy to remove and reinstall those components before and after the sweaters go through the washing machine. They’re fun but still functional.
We looked at all the details, like, is Santa’s nose pointing the right direction? Is it ugly in the right way? You want to turn heads, but you also want to be sure you're creating options that a teacher feels good about wearing in front of a class, for example.
So we’re proud of what we’ve created and thrilled by the positive response from customers. We’ve even heard about people doing ugly holiday sweater fashion shows. Supporting this tacky tradition is one way we’re helping make the holidays affordable, while also putting a smile on customers’ faces. And it makes our jobs a whole lot of fun.