Innovation

Walmart.com is Getting a New Look

I’m very excited to share that over the coming months, we’re making some substantial updates to Walmart.com, overhauling familiar features and introducing new ones. I’d like to share some of the details of this new Walmart.com in this post.

We’ve revised the site from the ground up with a simple, bold, and modern design that sings on any form factor, be it a tablet, a laptop, or a big desktop display. We started our new design from the baseline of small tablets, optimizing it for that form factor, and then carefully considered how each area of the site could adapt itself to take advantage of larger screens with different input mechanisms (i.e., fingers versus mice) when available (I’ll talk more about our work on smartphones in a later post).

Website Redesign - Walmart_3 Screens

Speaking of adaptation, this updated Walmart.com now tailors itself much more to our individual customers, personalizing much more of the content than ever before based on many aspects of a customer’s history with us. We’ve also increased the quality and frequency of the personalized item recommendations we make throughout the site. These recommendations may be based on a customer’s past searches or purchases on the site, but we can also suggest items that other customers typically buy along with the item a customer is shopping. We’re able to deliver much more relevant suggestions because we are now able to draw from the massive trove of data from both online and store purchases.

Website Redesign - Homepage_full

We’re also continuing to integrate our digital and physical experiences to help customers easily move across our site and our stores. One way we’re doing that is through the new “My Local Store” area of the site that enables our customers to explore the features of their nearby Walmart stores, including a listing of the latest Rollbacks, a selection of coupons and more. Coupled with an all-new Store Finder, using Walmart.com to plan store visits is better than ever before.

Website Redesign - Store Finder

The changes I’ve described above (and many more) are already live with nearly half of our daily online shoppers and will be rolled out to all of our customers soon. I’d like to tell you about a few more updates that we’ll release shortly thereafter.

When our customers click on an item to see more details, they’ll soon experience our updated item page, which features an increased focus on product imagery, simpler presentation of buying options and purchasing opportunities from our growing marketplace of third-party sellers, and improved item description content and user reviews.

Website Redesign - item page_new_v2

Walmart.com is known for its fantastic “bundle” values, which give customers the opportunity to buy related products together for savings, and in some cases, to configure their own combinations of products. Coupled with this new item page is a greatly improved bundles experience, making them easier to discover and configure.

We’re also going to release a significant revision to our checkout process, which will become a simple, easy-to-use three-step flow that fits on a single page from start to finish.

Website Redesign - checkout

The biggest change of all is one that our customers can’t see: an all-new e-commerce platform under the covers that we’ve been building from the ground up over the past two years. This platform fully modernizes the technology we’re using to build Walmart.com and includes our vaunted search engine, our sophisticated personalization and recommendation engines, and other state-of-the-art components that lay the foundation for future updates to come.

While we’re all thrilled for our customers to experience this new Walmart.com, updating the experience that millions of customers depend on isn’t something we take lightly. So we’re therefore being very deliberate about how we roll out these changes, taking it a step at a time and working closely with customers to get their input and making improvements as we go.

There are many more features and dimensions to this new rollout that I didn’t go into in this post, and I look forward to providing more updates as we go forward. Most of all, I’m excited about how all of us here at Walmart will continue to make shopping faster, easier and more fun for our customers.

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Community

Helping Women Find Their Strong Suits Through Dress for Success

On New Year’s Eve 2014, Samantha pulled into a hotel in Northwest Arkansas, leaving an abusive relationship and destructive lifestyle behind in Texas.

Alone in a new state, with just her daughter, Samantha had no real plan in place, but she did have a goal: building a better life for herself. Two weeks after arriving and still seeking a job, Samantha heard about Dress for Success, a global nonprofit organization that provides professional attire, a network of support and the career development tools to help disadvantaged women thrive in work and in life.

In 2012, knowing that the local poverty rate was nearly 19% and the unemployment rate was 5.7%, several Walmart home office associates strongly believed that Northwest Arkansas was an important location for the organization's first affiliate in the state. Now nearly three years old, the mission for Dress for Success Northwest Arkansas remains the same: to help women like Samantha find financial independence as they work their way out of negative situations.

Dress For Success Volunteer Helping Client

Marie Paterson, a Walmart human resources associate who is a key leader with Dress for Success Northwest Arkansas, told me, “Volunteering with a local affiliate is especially meaningful because we’re making a difference right here. Our clients are becoming confident and equipped to raise not only their standard of living but also their families’, and they are becoming role models for their children, their friends and communities.”

When Samantha left Texas, friends and family weren’t the only things she left behind. She left behind the clothes and possessions that would present her as professional and hirable in interviews that another local agency had helped her find. Beyond that, she had no idea what to expect from Dress for Success.

Woman Standing at Desk Looking Through Papers

“The actual experience at Dress for Success was so much more powerful than I could have expected,” Samantha said. “Not only did they provide me with one-on-one attention for my suiting, but they did a mock interview and gave me feedback on areas to improve.” Later, Samantha said, she felt prepared and confident enough to ace her interview for her dream job: becoming a key member of the team at a local car dealership.

Now in a much healthier situation, Samantha is looking to the future and wants to be a “giant success” in the auto industry. She is actively looking for ways to reach out to women in situations similar to the one she left in Texas to show them that anything is possible. 

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Innovation

Your Personal Shopper: The Science of My Job @WalmartLabs

Have you ever gotten an email from Walmart about an item you were just browsing on Walmart.com? What about one that featured products that are perfect for your spring-cleaning project? These seemingly instinctive alerts aren’t necessarily coincidental, but rather are created by the targeting team at @WalmartLabs. As a part of the targeting team, I work every day to find the best values for customers and provide them the most up-to-date, relevant, and exciting information.

For me, working at @WalmartLabs allows me to use my passion to make shopping more enjoyable and convenient for our customers. I recently graduated from UCLA, where I received degrees in both cognitive science and geography. From there, I was fortunate to get a position on the targeting team at @WalmartLabs that allows me to fuse my two degrees in a way that can impact others with money and time savings.

My main interest is understanding and analyzing human behavior, and I think retail is a fascinating environment to study the mixture of culture, society, and human emotion. Understanding people requires both understanding the mind and the world where it functions. Using the preferences our customers provide, and transferring them into data-driven technologies at @WalmartLabs, we can create a customer experience that helps make shopping even easier.

Cognitive Scientist Om Marwah at Work in San Bruno

For example, let’s say you use the Walmart app to search for a new hairdryer. You find one you like, but don’t purchase it at that time. The following week, the hairdryer goes on Rollback. As soon as the price is lowered, the idea is that the app would send you a notification to let you know about the change — all in an effort to save you money on the purchase and save you time by preventing you from continuing your search.

Every day, we use technology to make the e-commerce experience much more personalized, and I think customers appreciate that. When an item you want is out of stock, we can alert you when it is available again. If a price drops, you could get a notification. In a world where so much is being thrown at you, we aim to take the work out of shopping and make the experience fun. In that sense, we are really providing a service to our customers.  

Walmart is fundamental to daily life for many. Each day our customers interact with the technology we build, and each day that drives us to innovate more. Whether it’s inventing new services or solving traditional challenges with new technology, it’s never a dull day at @WalmartLabs.

Editor’s Note: Om Marwah is a 26-year-old Cognitive Scientist with @WalmartLabs in San Bruno, California. Om was recently named to Forbes’ list of “30 Under 30 Rising Stars of Enterprise Technology.” 

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Community

Walmart #NWAChampionship Player Gaby Lopez: ‘The Impossible Can Be Possible’

This weekend, University of Arkansas golfer Gaby Lopez will enjoy her third opportunity to join LPGA players on the greens at the Walmart NW Arkansas Championship. Here, she shares her thoughts on the tournament – as well as pursuing her dreams on and off the course.

WMT: You took up golf at age 4 while growing up in Mexico. What drew you to the sport? 

Lopez: My dad introduced me to golf. It all started as a fun game, nothing serious. A couple of years later, Lorena Ochoa became the No. 1 women’s golfer in the world. That was when I knew that the impossible can be possible, and golf became my passion. 

WMT: Tell us about your journey to today, where you’re a standout on the University of Arkansas golf team.

Lopez: Coming to the University of Arkansas has been the best decision I've made. I've grown as a golfer but more important as a person. I'm 100% certain that I have the right people around me, like Coach Shauna (Estes-Taylor) and Coach Mike (Adams), by my side that will always push me to be my best. 

Gaby Lopez smiles on a golf course during the LPGA Tour in Rogers, Arkansas

WMT: During this week’s event, you’re playing in front of hometown fans. What is that like? How does it compare to other tournaments?

Lopez: This tournament makes me feel like I’m at home. The Northwest Arkansas and Razorback communities have opened their doors to me and my family in a very special way. It is a huge honor to be able to represent my school and my country at the same time. Calling the Hogs with all the fans on No. 17 is one of my favorite golf moments - the energy is amazing. I feel blessed to have this opportunity for the third time in my collegiate career. 

WMT: Empowering women to recognize their full potential is a longtime priority for Walmart. You’re certainly a role model for other youth – do you have any advice for young girls on not just pursuing professional sports, but succeeding in whatever they do?

Lopez: My advice would be to always do and pursue what interests you, whether that is golf, sports or anything else. Discipline and passion are two characteristics I think a person needs to be successful, and I think believing in yourself is the most powerful tool of all. 

WMT: What are your own dreams, and what do you envision as your next step?

Lopez: I think everyone who plays the game dreams of being the best player ever and I certainly want to be the best player I can be. But I think more importantly I want to be remembered for what I did off the golf course. I want to finish out my senior season with the Razorbacks and enjoy every minute of the team atmosphere – that is a unique experience in golf. After graduation, I’ll start work on earning my Tour card and see where that journey takes me.    

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Opportunity

7 Fathers, 7 Sons, 1 Distribution Center

Lots of people use the term “work family” casually, but in Marcy, N.Y., it’s quite the literal thing. At one Walmart distribution center, seven fathers and seven sons work alongside each other, all as Walmart truck drivers.

Having your parent as a coworker could be a nuisance for some, but for many of these sons, it’s a privilege. Watch them describe why they’ve looked up to their fathers for years, and why they ultimately chose to pursue the same road with Walmart logistics. 

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