Innovation

Walmart.com is Getting a New Look

By  Ben Galbraith, VP, Global Products, Walmart Global eCommerce August 04, 2014

Website Redesign - Homepage

I’m very excited to share that over the coming months, we’re making some substantial updates to Walmart.com, overhauling familiar features and introducing new ones. I’d like to share some of the details of this new Walmart.com in this post.

We’ve revised the site from the ground up with a simple, bold, and modern design that sings on any form factor, be it a tablet, a laptop, or a big desktop display. We started our new design from the baseline of small tablets, optimizing it for that form factor, and then carefully considered how each area of the site could adapt itself to take advantage of larger screens with different input mechanisms (i.e., fingers versus mice) when available (I’ll talk more about our work on smartphones in a later post).
Website Redesign - Walmart_3 Screens
Speaking of adaptation, this updated Walmart.com now tailors itself much more to our individual customers, personalizing much more of the content than ever before based on many aspects of a customer’s history with us. We’ve also increased the quality and frequency of the personalized item recommendations we make throughout the site. These recommendations may be based on a customer’s past searches or purchases on the site, but we can also suggest items that other customers typically buy along with the item a customer is shopping. We’re able to deliver much more relevant suggestions because we are now able to draw from the massive trove of data from both online and store purchases.
Website Redesign - Homepage_full
We’re also continuing to integrate our digital and physical experiences to help customers easily move across our site and our stores. One way we’re doing that is through the new “My Local Store” area of the site that enables our customers to explore the features of their nearby Walmart stores, including a listing of the latest Rollbacks, a selection of coupons and more. Coupled with an all-new Store Finder, using Walmart.com to plan store visits is better than ever before.
Website Redesign - Store Finder

The changes I’ve described above (and many more) are already live with nearly half of our daily online shoppers and will be rolled out to all of our customers soon. I’d like to tell you about a few more updates that we’ll release shortly thereafter.

When our customers click on an item to see more details, they’ll soon experience our updated item page, which features an increased focus on product imagery, simpler presentation of buying options and purchasing opportunities from our growing marketplace of third-party sellers, and improved item description content and user reviews.
Website Redesign - item page_new_v2

Walmart.com is known for its fantastic “bundle” values, which give customers the opportunity to buy related products together for savings, and in some cases, to configure their own combinations of products. Coupled with this new item page is a greatly improved bundles experience, making them easier to discover and configure.

We’re also going to release a significant revision to our checkout process, which will become a simple, easy-to-use three-step flow that fits on a single page from start to finish.
Website Redesign - checkout

The biggest change of all is one that our customers can’t see: an all-new e-commerce platform under the covers that we’ve been building from the ground up over the past two years. This platform fully modernizes the technology we’re using to build Walmart.com and includes our vaunted search engine, our sophisticated personalization and recommendation engines, and other state-of-the-art components that lay the foundation for future updates to come.

While we’re all thrilled for our customers to experience this new Walmart.com, updating the experience that millions of customers depend on isn’t something we take lightly. So we’re therefore being very deliberate about how we roll out these changes, taking it a step at a time and working closely with customers to get their input and making improvements as we go.

There are many more features and dimensions to this new rollout that I didn’t go into in this post, and I look forward to providing more updates as we go forward. Most of all, I’m excited about how all of us here at Walmart will continue to make shopping faster, easier and more fun for our customers.

Read more from Ben Galbraith

15 Comments

Spencer NoonAUGUST 4, 2014 8:27 PM

Very nice! This looks really promising. Re: new checkout process, does that include Bitcoin?

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Bonnie P RandAUGUST 4, 2014 10:12 PM

I hope to see the ability to load coupons to phones & /or pads instead of having to print hard copies of them. Or maybe something like Kroger has where they load to a card even!! PLEASE consider something like this as it is definitely easier for your techie shoppers and a greener solution!

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ALFREDO GUTIERREZAUGUST 15, 2014 7:44 PM

Bonnie, I am not with Walmart but I did not realize that there were more people asking the same question. I just sent an email to the corp. office about establishing some type of discount card and load coupons directly to it this way we don't have to print them.

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Jeremi SummerhillAUGUST 5, 2014 10:59 AM

Nice job guys! Just completed a test drive with basic search and browse on mobile. Much better than before. I like the simple access to search, responsive design and the browse by category without being bombarded with ad content.

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Walmart Staff
WalmartAUGUST 25, 2014 8:37 AM

Hi Jeremi, Thanks for the feedback.

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