Innovation is Getting a New Look

I’m very excited to share that over the coming months, we’re making some substantial updates to, overhauling familiar features and introducing new ones. I’d like to share some of the details of this new in this post.

We’ve revised the site from the ground up with a simple, bold, and modern design that sings on any form factor, be it a tablet, a laptop, or a big desktop display. We started our new design from the baseline of small tablets, optimizing it for that form factor, and then carefully considered how each area of the site could adapt itself to take advantage of larger screens with different input mechanisms (i.e., fingers versus mice) when available (I’ll talk more about our work on smartphones in a later post).

Website Redesign - Walmart_3 Screens

Speaking of adaptation, this updated now tailors itself much more to our individual customers, personalizing much more of the content than ever before based on many aspects of a customer’s history with us. We’ve also increased the quality and frequency of the personalized item recommendations we make throughout the site. These recommendations may be based on a customer’s past searches or purchases on the site, but we can also suggest items that other customers typically buy along with the item a customer is shopping. We’re able to deliver much more relevant suggestions because we are now able to draw from the massive trove of data from both online and store purchases.

Website Redesign - Homepage_full

We’re also continuing to integrate our digital and physical experiences to help customers easily move across our site and our stores. One way we’re doing that is through the new “My Local Store” area of the site that enables our customers to explore the features of their nearby Walmart stores, including a listing of the latest Rollbacks, a selection of coupons and more. Coupled with an all-new Store Finder, using to plan store visits is better than ever before.

Website Redesign - Store Finder

The changes I’ve described above (and many more) are already live with nearly half of our daily online shoppers and will be rolled out to all of our customers soon. I’d like to tell you about a few more updates that we’ll release shortly thereafter.

When our customers click on an item to see more details, they’ll soon experience our updated item page, which features an increased focus on product imagery, simpler presentation of buying options and purchasing opportunities from our growing marketplace of third-party sellers, and improved item description content and user reviews.

Website Redesign - item page_new_v2 is known for its fantastic “bundle” values, which give customers the opportunity to buy related products together for savings, and in some cases, to configure their own combinations of products. Coupled with this new item page is a greatly improved bundles experience, making them easier to discover and configure.

We’re also going to release a significant revision to our checkout process, which will become a simple, easy-to-use three-step flow that fits on a single page from start to finish.

Website Redesign - checkout

The biggest change of all is one that our customers can’t see: an all-new e-commerce platform under the covers that we’ve been building from the ground up over the past two years. This platform fully modernizes the technology we’re using to build and includes our vaunted search engine, our sophisticated personalization and recommendation engines, and other state-of-the-art components that lay the foundation for future updates to come.

While we’re all thrilled for our customers to experience this new, updating the experience that millions of customers depend on isn’t something we take lightly. So we’re therefore being very deliberate about how we roll out these changes, taking it a step at a time and working closely with customers to get their input and making improvements as we go.

There are many more features and dimensions to this new rollout that I didn’t go into in this post, and I look forward to providing more updates as we go forward. Most of all, I’m excited about how all of us here at Walmart will continue to make shopping faster, easier and more fun for our customers.


Health & Wellness

The World’s First Ironman Winner Walks Among Us

After a full day at work, and after the dinner table is cleared, most people put their feet up. Gordon Haller puts his into running shoes. Not many athletes work out at 10 p.m., but Gordon isn’t like everybody else. He’s an Ironman, and he has been since he won the first competition in Hawaii in 1978.

Not only did Gordon win; he also helped create the event. He was running the Honolulu Marathon in 1977 and realized his body hadn’t fully recovered from a recent race, so he stopped running where a friend happened to be watching. That friend knew of Gordon’s typical three-part workout routine, and he told him about plans for a new sporting event.

“He said there was a race invented for me with swimming, biking and running. Then I saw a notice in the paper about a meeting to talk about the race. I joined the planning team, and we took the Waikiki Roughwater Swim, the Sea Spree Festival bike race and the Honolulu Marathon and put them together,” Gordon said. The Ironman was born.

“I’ve always lived an Ironman lifestyle,” Gordon explained. He’s kept a training log since 1969 and four decades later, he still works out an average of 1.5 hours a day.

Gordon Haller Ironman points to a list of activities from 1971 competition

“At first, my training log was a tool to help me be faster and healthier, but it evolved to become a journal. It’s satisfying to record each workout, and it helps me remember where I was when significant things happened in my life,” Gordon said, adding that a training log can help track what you eat, how much you sleep, your heart rate, weight, illnesses, body fat, blood pressure and more.

As a result of his lifelong focus on fitness, Gordon feels he has more energy and endurance than most people, which he says helps him at work. He balances his athletic pursuits with his full-time job as a programmer analyst at the Walmart corporate office in Bentonville, Arkansas.

“I design my workouts to maximize my performance, and I plan my tasks to do the same for my work,” Gordon said. “When I start on something, I see it to the finish.” That explains why he’s still participating in marathons and Ironman events more than 37 years after he earned the first Ironman title. In fact, he often does two Ironman competitions a year, inspiring others with his seemingly endless stamina.

“I consider marathons a time to do soul searching. I know what I’m made of and I just keep going. If you think you might not make it, you might not,” Gordon said. “It is interesting to me to see how I’ll cope with whatever comes up. We can have high winds, rain, humidity, heat, tacks on the road, hills, rough or cold water. It’s fun to meet other competitors and hear their stories. It’s just an amazing experience every time I do it.”

Ironman Gordon Haller Ironman is running on a trail at sunset

Recently featured in Sports Illustrated, Gordon represents athleticism at its finest. He discovered his love of running in the first grade and has been setting the pace ever since. 

“Our teacher didn’t hear the recess bell, and none of us was brave enough to tell her. She let us run around the school one lap, so we made a race of it and I was second. My friend beat me, and that got my competitive juices up,” Gordon recalled. He fully realized his abilities six years later.

“One day in seventh-grade PE, we had to run three laps for leaving towels out in the locker room. My friend ran ahead, but after a lap, I decided he wouldn’t finish first and I just edged him at the finish line. I joined the track team and discovered I could run longer than everyone else, even if I couldn’t run faster in the sprints,” Gordon said.

Gordon Haller rides his bicycle on a path at sunset

That competitive spirit runs in Gordon’s family, along with a shared passion for health. He met his wife, Beth, through running and they work out often together. She’s a triathlete, herself. Gordon says his son Ryan “rides his bike everywhere” and his daughter, Jessica, manages a sporting goods store and loves outdoor activities. Gordon’s older daughter, Kristen, is a yoga instructor. Clearly, Gordon has a way of positively influencing those around him – including his fellow Walmart associates.

“I encourage them to do triathlons, run races, just get out and do something,” Gordon said, adding that he shuns the elevator at work and coaxes others to do the same.

“I rode it today for the first time in about five years and only because I was with a group of people,” he said. 

Gordon’s been taking the stairs to his office at Walmart for eight years, and he says he still enjoys the challenge of learning new technology through his work. The love of a challenge appears to run in his veins, which you might expect from someone best known as the world’s first Ironman. 

The Ironman World Championship will take place in Kailua-Kona, Hawaii, on Oct. 10. Read more about Gordon Haller in these recent articles from Sports Illustrated and ESPN.

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Georgia Governor on ‘The Silicon Valley of the South’

As Walmart opens a new e-commerce fulfillment center in Atlanta, we caught up with Georgia Governor Nathan Deal for a quick chat about his home state – and its growing reputation as a tech incubator.

WMT: What is the most exciting thing about being governor of Georgia?

Deal: Our economy is seeing positive growth with thousands of new jobs added every month. We’re seeing the telltale signs of cranes and bulldozers humming on newly cleared land. We’re seeing home values recover and Georgia families rebuild their savings. In fact, since the start of my first term in 2011, we’ve helped create more than 400,000 private sector jobs. Companies representing a wide variety of industries continue to expand and relocate here. This growth strengthens local communities and our state as a whole.

WMT: What, if anything, can the public and private sectors teach each other about innovation?

Deal: Early in 2011, we put in place what we call the Competitiveness Initiative, a joint effort with leaders from government, universities and technical colleges and the private sector. The initiative examined six key factors identified by site selectors as the most important influencers in corporate location and expansion decisions:

  • Infrastructure
  • Innovation
  • Education and workforce development
  • Friendly business climate 
  • Global commerce
  • Government efficiency

Based on the recommendations from public and private stakeholders, we’ve been able to implement several positive policy changes and programs. This innovation and collaboration has served — and will continue to serve — Georgians well.  

WMT: What does the Walmart e-commerce fulfillment center opening mean for Atlanta’s identity as a burgeoning tech hub?

Deal: Georgia has experienced rapid growth in the tech sector in the past several years. In fact, Atlanta has been dubbed the “Silicon Valley of the South” due to our growing reputation as a technology hub. With the addition of Walmart’s fulfillment center, Georgia continues to cement its reputation as a tech incubator and innovator. These well-paying, high skills jobs are indeed the jobs of the future. We know that between now and the year 2020, STEM field occupations will introduce more than 79,000 new jobs to Georgia. In response, we’ve made significant investments and policy changes in order to prepare our students and workforce for these future jobs. I’m excited that Walmart has chosen to bring these cutting-edge jobs to Georgia, and I look forward to its continued growth in this industry. 

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Sam’s Club Says ‘YEA!’ to Novel Ideas

Shreyas Parab, CEO of NovelTie, is a licensed small business owner from the suburbs of Philadelphia who is working hard to grow his novelty necktie company. He started NovelTie to “turn the occasion of having to wear a tie to the event where you get to wear your NovelTie.”

Eight months into his business, Shreyas has revenues of $3,500 and expanded his team of one to nine salespersons in two states.

Very impressive for a 14 year old. Yes, Shreyas Parab is 14 and balances his CEO demands with homework as a full-time 10th grader at Archmere Academy, where he is required to wear a uniform. Thanks to an after-school program called the Young Entrepreneurs Academy (YEA!), Shreyas wrote a real business plan, launched NovelTie and found investors in just 30 weeks.

His ties are meant “for teens by teens” – his best sellers, for example, are titled “stud muffin” and “chick magnet” – and his salesmen are students at neighboring schools with similar dress codes. Soon, he’ll also have an even bigger audience: NovelTies will be available to members in his local Sam’s Club through our ShowCase Events program, a limited-time merchandising opportunity for small or new business suppliers.

As a finalist at the June 2015 YEA! national competition,  Shreyas recently joined five YEA! scholars at Sam’s Club’s corporate headquarters in Bentonville, Arkansas, to pitch his business to buyers, participate in supplier workshops, visit with CEO Rosalind Brewer and experience the Walmart culture. In preparation for the trip, Shreyas did his homework: he read Made in America, Sam Walton’s autobiography. “I learned from the book ... that no matter where I was or what I was doing, I need to stay true to my intentions and who I am,” Shreyas wrote in a letter to Sam’s Club executives. “Even as Mr. Walton got older, he never forgot the values that he had grown up with and held true to his heart.”

33 years ago, “Mr. Walton” founded Sam’s Club to help small business owners save money, and today we continue working to help entrepreneurs of every age realize the American dream. Our club associates met thousands of YEA! scholars in more than 100 communities this year as they served as lead judges at local YEA! business pitch competitions. Sam’s Club also contributed startup funds to expand YEA! to 13 new communities in collaboration with the U.S. Chamber of Commerce Foundation.

You or a teen you know could launch the next NovelTie or even the next Walmart: YEA! classes start this fall. To find a YEA! chapter near you, visit

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Why This Tiny Chip Has Huge Security Benefits

If you’ve received any new credit cards in the last year or so, take a close look: There may be a microchip right above the card number. While that tiny chip can be easy to miss, soon it won’t be – starting this week, many retailers are using it to make a small change in your checkout process.

Because this tiny chip offers much greater security benefits versus traditional signature-based, magnetic stripe technology, on Oct. 1 many retailers, including Walmart, will begin prompting customers not to swipe, but to “dip” – aka insert and briefly leave the card in the payment terminal. 

Here’s how it works:

A GIF of a Credit Card being swiped in a credit card machine at cash wrap

Using a chip card to pay means the chip assigns a dynamic code that changes each time consumers use the card. Even if the code were obtained, it could not be used to make an additional purchase.  So when considering the risk of counterfeit, a chip is much more difficult to duplicate. 

So why the significance of Oct. 1? That’s the date set by Visa, MasterCard, American Express and Discover for the liability of credit card fraud to shift from credit card issuers to retailers. Merchants that haven’t changed their terminals to read chips could be responsible for fraud.

Walmart has long been pushing toward payments that give our customers more security than the traditional signature-based, magnetic stripe technology. In fact, here’s something else you may not know:  We began installing hardware that had the capability of accepting microchip cards more than nine years ago, and we activated the functionality on Nov. 1, 2014. Additionally, in 2014, both Walmart and Sam’s Club issued chip-enabled MasterCard cards to our branded cardholders. 

While the cards are changing, you will still have the quick, simple checkout experience you're accustomed to at Walmart and Sam’s Club. If you don’t have a microchip card, you can continue using your magnetic stripe card at Walmart and Sam’s Club just the same. In fact, when it comes to debit cards, many banks have not issued chip-enabled cards anyway: Only 25% of debit cards will be transferred to the new system by the end of 2015, according to a recent study by Pulse, a PIN debit network.

Walmart was among the first retailers to implement chip technology to better secure payments for credit card holders, and now, we’re finally starting to see this shift take place.

For additional resources regarding chip-enabled payments, visit the news section of our website.

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