Innovation

Trade in used video games for Walmart credit

There are almost a billion video games sitting unused in homes across the United States. Starting next week, those games can be traded for eGift cards at Walmart.

Walmart already has the second-largest market share in the video game industry, and with more than 110 million gamers in the U.S., we see enormous potential in the $2 billion pre-owned video game business opportunity.

New releases will still remain the focus of our business, but we’re excited to give customers the option to buy used games in great condition.  When we disrupt markets and compete, our customer wins. Our strategy is to pay more for used games, sell new and used games for less, and give our customers the flexibility to spend their money how they want.


Customers will be able to apply the trade-in amount for their video games immediately toward the purchase of anything sold at Walmart and Sam’s Club, both in stores and online. And as you know, a Walmart gift card is pretty much cash…you can buy a new game, groceries, socks, TVs, a bike and more.

Starting this summer, customers will be able to purchase “Certified Pre-Owned” video games in our stores and on Walmart.com. This is a new category for us and something our customers have been asking for.

Trade-in for Wii, Xbox, PS4 and other games starts today for Walmart associates and trade-in begins March 26 for customers at more than 3,100 stores nationwide.

Learn more about how our video game trade-in works: news.walmart.com/videogames

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Community

Among the Essentials, a Delivery of Hope

When Hurricane Katrina made landfall in August 2005, David Simmons’ first thought wasn’t the minor damage to his home in Mississippi. It was calling the Walmart dispatch station to see how he could help through his job as a truck driver.

He was sure there was plenty of emergency freight that had to be delivered, but that wasn’t a request he was met with on the other end of the line. The operator instead asked how his family fared in the storm, and told him to stay home and take care of his property as there were drivers coming from all over to assist with the recovery.

Later, he did get a chance to help – hauling donated merchandise for the Salvation Army – and says that it remains to this day one of the most fulfilling moments of his driving career.

“From food, clothing and water to even roofing materials, it was all needed and appreciated by the residents of the Gulf Coast,” David said.

Rickey Oliver, too, remembers Katrina as a moment he was proud to work for Walmart. One of the drivers who participated in a convoy of trucks that waited to enter one of the most heavily damaged areas of New Orleans, Rickey thought for a moment that the abandoned-looking area around him was actually empty. 

A man proudly holds a 2005 image of Walmart trucks waiting to enter affected areas of the Gulf Coast after Hurricane Katrina

“To my amazement, like in the movie Field of Dreams they came, walking in from every street, every corner, out of buildings I thought for sure no one would be in. All hungry and thirsty and desperate for help, and we … were the help,” Rickey said. “I don’t think a person can truly express the feeling or the honor one receives in doing this kind of thing.”

Gary Mars, another Walmart driver who was part of that same convoy, feels the same way. Carrying water, generators, and food – plus ice, important during hot August weather in Louisiana – was a critical role to fill.

“I remember the sense of pride I felt as we convoyed into New Orleans and surrounding cities, as nearly every vehicle we met was waving at us as we passed, and several had makeshift signs saying, ‘Thank you, Walmart,’” Gary said. “I was relatively new to Walmart, but I knew at that point that this was a place to permanently call home. It’s amazing to me just how quick lives can change, just in a moment. It’s very humbling.” 

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Innovation

In the Baby Department, a Mom’s Work is Never Done

Have you ever heard of tooth wipes? If you’ve never brought home a baby, then probably not – unless you’ve shopped for a gift for a first-time mom and noticed such a lesser-known item on her gift registry.

New parents tend to over-prepare because they’re nervous to get everything right. I know this firsthand because two years ago, I had my first son. And I thought I needed every possible item to take care of him – including tooth wipes.

So many of us are familiar with this feeling, and for me, it’s a life experience that translates well to my day job overseeing baby merchandise at Walmart. My team takes care of people in the happiest, but also the most stressful time of their lives. We’re constantly asking ourselves, how can we make that easier? One key – but coincidental – way is that many of the associates on the baby team have intuition from parenting babies and young children themselves.

Diana Marshall with Son

These perspectives have helped us make simple, but important changes to our assortment – like ensuring our customers can find popular brands like Britax and Plum Organics, and launching Urbini exclusively at Walmart. (It also applies to items like tooth wipes. When I needed them two years ago, Walmart didn’t carry them. Now we do, and they are even assembled in the U.S.!) Our parenting experience has also given us ideas to take to our suppliers that address important concerns, like a car seat with technology that alerts you when your child is still in the back seat if the ignition is switched off.

Talking to our customers, we see our personal insights proven right in many different scenarios. First-time moms like me want everything perfect and brand-name, while second-time moms tend to focus on just getting through the day. Second-time moms also concentrate more on functionality, which applies to their shopping experience, too. They’ve reduced the places they shop from a handful to only a couple, meaning convenience is important. That’s one reason we’ve expanded our assortment not just in-store but also online, and we’ve recently updated our baby registry to be easily accessible with the Walmart mobile app. I love now being able to shop for friends using my phone whether I’m in the store or in transit somewhere.

Smart Phone showing Gift and Baby Registry App

Research has shown my team that the needs of moms globally are really the same: They all want the very best for their children. I love that we’re able to provide that not just from business experience, but from personal experience, too. We’re able to learn about products and what works well, and then influence that for other parents. Just a few months ago, I took home all the diapers Walmart carries to try on my son and then gave feedback to our suppliers on quality. It helps to be so close to the category to be able to improve our assortment and customer experience.

It’s an intriguing circle, how many of my team members’ jobs influence our parenting and how being parents influences our jobs. Whether it’s updating our mobile registry, adding distinct items like tooth wipes, or ensuring we carry great private-label options like the Parent’s Choice training pants we just launched in partnership with Dreamworks, we’re working hard to make the hardest job in the world – parenting – a little easier.

You can read more about Walmart’s expanded assortment of baby products and services here.    

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Community

One Nurse, 16 Infants, and a Storm’s Ultimate Test

Medea Gabriel is not a hero, she insists.

During Hurricane Katrina, there were many others she believes are equally deserving of that title. Her fellow medical staff at New Orleans Memorial Medical Center who worked while separated from their families. Her best friend, Monique, who took Medea’s ailing mother to evacuate on her own. Also, the strangers she remembers driving their personal boats to pick up patients and staff from the hospital and navigate them to dry land.

But as a nurse in the neonatal intensive care unit, Medea helped wrap up 16 babies and move them to shelter through a hole in the wall that led to a truck bed. The truck bed was to take them to a helicopter and then, safety, but once Medea passed each infant through the wall, she had no idea if outside realities would let that happen.

Today, she knows that nearly all of those babies somehow survived on the way to their destination, Baton Rouge Women’s Hospital. While one of them did pass away, she doesn’t know how or when, because that hospital has since closed. She recently got a Facebook message from one of the mothers who wanted to thank her for what she did that day.

“It was surreal to know how much I impacted her life and that she remembered me,” Medea said. “Just knowing that these kids are now 10 years old lets me go on.”

Photo shows the inside of a neonatal intensive care unit

When Medea transported those infants that day, she says she was simply doing her job. Once the job was complete, she turned her full attention toward her mother, whom she sent with her best friend to get on a boat to safety. She had to pack up her mother’s medicine, waterproof her medical records and dosage instructions and staple them to the inside of her mother’s clothes so they didn’t get lost. She then sent her two loved ones off to stay with a college roommate whom she believed in her heart would take them in, but she didn’t know for sure. It was the second big moment that day where she had to simply act.

Thankfully, two days later – after Medea herself had to leave the hospital not knowing her next resting place – she found out that her mother was, in fact, alive.

While many things have changed for Medea since then, like a new job and also a new husband, she has returned home to New Orleans and works with pediatric patients once again, this time doing HIV research.

“I’m in a totally different place than I was before Katrina,” she said. “I’ve found peace and joy in this recovery.”

Editor’s Note: You can hear more of Medea’s story in a four-part podcast created by Good360, a disaster relief organization that works to improve the way communities can connect with much-needed supplies.    

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Community

With Grit and Heart, Two Mississippi Stores Return

Pass Christian, Mississippi, is a small town of only a few thousand people, but it has always been a huge part of Kim Claycomb’s life. It’s where she grew up and went to high school, and later built a career at the local Walmart.

In the last few days of August 2005, Kim’s community was forever changed as Hurricane Katrina hit the Gulf Coast. Kim’s home was damaged, not destroyed, but her workplace – the supercenter she and her colleagues affectionately named “The Store by the Shore,” was ruined beyond repair.

After the storm hit, many Walmart associates went to work at other stores. Several in the Pass Christian area headed to another nearby small community, Waveland, to serve local residents in a makeshift store they created inside a tent in the parking lot.

Today, Kim works at a Neighborhood Market in Gulfport, but as her store in Pass Christian was being reconstructed, she drove by every day and took photos of its progress. When the building was complete, she recalled the mayor talking excitedly about the grand opening on the local news.

“I never thought a Walmart would have that big of an impact, but it did,” Kim said. “Seeing customers who remembered us from before … those people are like family to me. Coming back was a big deal.”

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