Innovation

Savings Catcher compares competitors' prices. You save.

By  Paul Hatch, Director, Brand Strategy, Walmart March 24, 2014

Price is one of the biggest factors in customers' shopping decisions. We're working hard to ensure we win their shopping trip with our every day low prices and aggressive ad match policy. Now, we're testing a new tool that takes all of this to the next level – Savings Catcher.

Savings Catcher uses a simple code on customers’ Walmart receipts to compare the items they purchased to those advertised in local competitors’ weekly print or digital ads.  If a leading competitor advertises a lower price than what a customer paid at our store, we’ll give them the difference on a Walmart eGift Card.  It’s that easy.  Check out the video above to see how it works.

We’ve been running the Savings Catcher test in several markets – Atlanta, Charlotte, Dallas, Huntsville, Lexington, Minneapolis and San Diego – for a few weeks and we’ve seen great excitement around the tool.  Anne Jurchak, a customer who participated in our pilot, even told the Associated Press “They're doing the work for me, the only thing they're not doing is putting the groceries away.” Anne has saved around $60 using Savings Catcher and bought a new cover for her tablet on Walmart.com “practically for free.” 

Technology is becoming such an important part of our customers’ shopping experiences – they’re checking prices online while they are in our stores. So, we’re meeting them where they are, making it easier and faster to get unbeatable prices on the items they want.  Savings Catcher is another reason customers can trust us – it shows they can find everyday low prices in our stores, we are always working to help them save money, and they don’t have to shop anywhere else.

Savings Catcher is exciting and it’s just one more example of how Walmart is positioned to serve our customers at the intersection of digital and physical.  This tool could lead to e-coupons and automated shopping lists – innovations that can make our customers’ lives easier. I can’t wait to be back on the blog to tell you about our next creation.

Read more from Paul Hatch

82 Comments

Michael Davis Shoemaker JrMARCH 1, 2015 1:20 PM

If you pay attention to ad's it is not worth using savings catcher. It is better to go to the actual store the sale is at to purchase the item. The only reason we used it was for the bluebird double money. Now that the promo on double is gone there is no purpose.

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Michael Davis Shoemaker JrMARCH 1, 2015 1:18 PM

Savings catcher does not catch all prices. In fact they sometimes will match a price that is not the lowest found in adds. For instance a few weeks back I bought Ready Pac salads which where B1G1 at winn-dixie. It did not match the price. I then sent an email on the issue. I never recieved a response. I also had issues with 12 oz Kraft cheese being on sale at Winn-dixie for 1.89 on thier 3 day sale which the savings catcher did not find. I sent these in along with screen shots of the adds

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Michele Murphy-BrownFEBRUARY 25, 2015 2:35 PM

i was directed to bluebird to create an account I did everything it asked it said they would send a card...only problem is it says my balance is ZERO why?

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Walmart Staff
Caitlin BrownFEBRUARY 25, 2015 5:00 PM

Hi Michele. Savings Catcher funds go into the Walmart Buck$ account, rather than the main account. To see the Walmart Buck$ balance click “other accounts” on the home screen, underneath where it shows the main account balance.

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J DeanFEBRUARY 7, 2015 4:00 PM

What happens if I find a price that Savings Catcher doesn't find but I have the ad for the price?

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