Innovation

Savings Catcher compares competitors' prices. You save.

By  Paul Hatch, Director, Brand Strategy, Walmart March 24, 2014

Price is one of the biggest factors in customers' shopping decisions. We're working hard to ensure we win their shopping trip with our every day low prices and aggressive ad match policy. Now, we're testing a new tool that takes all of this to the next level – Savings Catcher.

Savings Catcher uses a simple code on customers’ Walmart receipts to compare the items they purchased to those advertised in local competitors’ weekly print or digital ads.  If a leading competitor advertises a lower price than what a customer paid at our store, we’ll give them the difference on a Walmart eGift Card.  It’s that easy.  Check out the video above to see how it works.

We’ve been running the Savings Catcher test in several markets – Atlanta, Charlotte, Dallas, Huntsville, Lexington, Minneapolis and San Diego – for a few weeks and we’ve seen great excitement around the tool.  Anne Jurchak, a customer who participated in our pilot, even told the Associated Press “They're doing the work for me, the only thing they're not doing is putting the groceries away.” Anne has saved around $60 using Savings Catcher and bought a new cover for her tablet on Walmart.com “practically for free.” 

Technology is becoming such an important part of our customers’ shopping experiences – they’re checking prices online while they are in our stores. So, we’re meeting them where they are, making it easier and faster to get unbeatable prices on the items they want.  Savings Catcher is another reason customers can trust us – it shows they can find everyday low prices in our stores, we are always working to help them save money, and they don’t have to shop anywhere else.

Savings Catcher is exciting and it’s just one more example of how Walmart is positioned to serve our customers at the intersection of digital and physical.  This tool could lead to e-coupons and automated shopping lists – innovations that can make our customers’ lives easier. I can’t wait to be back on the blog to tell you about our next creation.

Read more from Paul Hatch

55 Comments

Nicole HembrickDECEMBER 18, 2014 11:25 AM

I love Savings Catchers...and I saved over $20...but on one occasion I went t catches and tried to use my saving catches rewards and it only will pull $8 off of the $18.88...which is very embarrassing in the line...I have emailed Walmart and called and I have gotten no response!

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Minnie TurnerDECEMBER 18, 2014 12:38 PM

I have been a faithful Walmart customer for many years, when I heard about the Saving Cather program I thought it was great because I shop at Walmart all the time and I do feel they are cheap. However I have entered several receipts over 100 dollars and they have either been rejected or have not shown up in my saving catcher account. I attempted to contact Walmart online only to encounter more problems. I kept being ask to re-enter my password. It seems your program is flawed.

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Walmart Staff
Caitlin BrownDECEMBER 18, 2014 5:46 PM

Hi Nicole. I'm sorry to hear about your trouble. If you give me the email address that's associated with your Walmart.com/Savings Catcher profile, I can have someone look up how much you have earned/used and find a solution to your trouble.

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Walmart Staff
Caitlin BrownDECEMBER 18, 2014 5:49 PM

Hi Minnie. First off, thanks for being a loyal customer! Second, I'm sorry to hear that you have trouble with the Savings Catcher program. Are you accessing Savings Catcher on the app or website? I had the same issue with the app not too long ago but it hasn't asked for my password again recently. If you experience an issue with the app, try entering your information manually at Walmart.com/savingscatcher. Remember that receipts must be entered within 7 days after the purchase.

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Margaret WilliamsNOVEMBER 25, 2014 10:26 AM

Does Walmart still ad match in Florida?

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