Innovation

Savings Catcher compares competitors' prices. You save.

By  Paul Hatch, Director, Brand Strategy, Walmart March 24, 2014

Price is one of the biggest factors in customers' shopping decisions. We're working hard to ensure we win their shopping trip with our every day low prices and aggressive ad match policy. Now, we're testing a new tool that takes all of this to the next level – Savings Catcher.

Savings Catcher uses a simple code on customers’ Walmart receipts to compare the items they purchased to those advertised in local competitors’ weekly print or digital ads.  If a leading competitor advertises a lower price than what a customer paid at our store, we’ll give them the difference on a Walmart eGift Card.  It’s that easy.  Check out the video above to see how it works.

We’ve been running the Savings Catcher test in several markets – Atlanta, Charlotte, Dallas, Huntsville, Lexington, Minneapolis and San Diego – for a few weeks and we’ve seen great excitement around the tool.  Anne Jurchak, a customer who participated in our pilot, even told the Associated Press “They're doing the work for me, the only thing they're not doing is putting the groceries away.” Anne has saved around $60 using Savings Catcher and bought a new cover for her tablet on Walmart.com “practically for free.” 

Technology is becoming such an important part of our customers’ shopping experiences – they’re checking prices online while they are in our stores. So, we’re meeting them where they are, making it easier and faster to get unbeatable prices on the items they want.  Savings Catcher is another reason customers can trust us – it shows they can find everyday low prices in our stores, we are always working to help them save money, and they don’t have to shop anywhere else.

Savings Catcher is exciting and it’s just one more example of how Walmart is positioned to serve our customers at the intersection of digital and physical.  This tool could lead to e-coupons and automated shopping lists – innovations that can make our customers’ lives easier. I can’t wait to be back on the blog to tell you about our next creation.

Read more from Paul Hatch

18 Comments

phil knottMARCH 26, 2014 7:04 AM

Your UK operation, ASDA, has had price promise for some time not only matching competitors but beating them by 10%.

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Brandy WatersAPRIL 15, 2014 12:27 PM

Please bring your Saving Catchers to the Spindale/Forest City NC store!!!!

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WalmartAPRIL 15, 2014 4:57 PM

Hey Brandy, Thanks for your enthusiasm and support! We are working to bring Savings Catcher to more markets and will keep you posted!

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kimsue youngAPRIL 19, 2014 4:09 PM

I WANTED TO KNOW OFF THAT SUBJECT WHY DOSENT YOUR STORES NEVER CK ENOUGH DR. THUNDER I TRAVEL TO 3 DIFFERENT WALMARTS AND THERES NEVER ANY DRHUNDER I DRINK IT MY HUSBAND DRINKS IT MY FAMILY DRINKS IT BUT DAY OR NIGHT NO MATTER WHAT STORE WE GO TO THERES ISNT ANY MORE.

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Randy WithrowAPRIL 21, 2014 1:56 AM

also add barcode scanner

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