Innovation

Savings Catcher compares competitors' prices. You save.

By  Paul Hatch, Director, Brand Strategy, Walmart March 24, 2014

Price is one of the biggest factors in customers' shopping decisions. We're working hard to ensure we win their shopping trip with our every day low prices and aggressive ad match policy. Now, we're testing a new tool that takes all of this to the next level – Savings Catcher.

Savings Catcher uses a simple code on customers’ Walmart receipts to compare the items they purchased to those advertised in local competitors’ weekly print or digital ads.  If a leading competitor advertises a lower price than what a customer paid at our store, we’ll give them the difference on a Walmart eGift Card.  It’s that easy.  Check out the video above to see how it works.

We’ve been running the Savings Catcher test in several markets – Atlanta, Charlotte, Dallas, Huntsville, Lexington, Minneapolis and San Diego – for a few weeks and we’ve seen great excitement around the tool.  Anne Jurchak, a customer who participated in our pilot, even told the Associated Press “They're doing the work for me, the only thing they're not doing is putting the groceries away.” Anne has saved around $60 using Savings Catcher and bought a new cover for her tablet on Walmart.com “practically for free.” 

Technology is becoming such an important part of our customers’ shopping experiences – they’re checking prices online while they are in our stores. So, we’re meeting them where they are, making it easier and faster to get unbeatable prices on the items they want.  Savings Catcher is another reason customers can trust us – it shows they can find everyday low prices in our stores, we are always working to help them save money, and they don’t have to shop anywhere else.

Savings Catcher is exciting and it’s just one more example of how Walmart is positioned to serve our customers at the intersection of digital and physical.  This tool could lead to e-coupons and automated shopping lists – innovations that can make our customers’ lives easier. I can’t wait to be back on the blog to tell you about our next creation.

Read more from Paul Hatch

68 Comments

Carla LouJANUARY 25, 2015 12:30 AM

Savings Catcher does not compete with Winn Dixie in the Florida Market. So the B1G1 free are not honored per Walmarts customer service reps. That means that Walmart is NOT always the cheapest in the central Florida area when dealing with B1G1. Yes, the one unit might be cheaper, but when you divide the total cost on the two units for the B1G1 then its cheaper per unit (product) at the store that is offering B1G1. My recommendation is continue to purchase from the grocery stores that offer B1G1

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Connie SimonowJANUARY 17, 2015 11:59 AM

I am very frustrated with this program. At the beginning it was working just fine but now they are not catching a lot of the items I have purchased and I know for a fact they are on sale. I have sent in numerous complaints with very little satisfaction. Why would I pay a higher price at Walmart when I can just shop at the stores that have the items on sale. I called the number they supplied and the girl couldn't answer any of my questions. I even called corporate...no answers.

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Tina Van RikxoordDECEMBER 31, 2014 10:45 AM

I love the app. I have saved $8.13 on just a few receipts already and I just started using it. I love knowing that I don't have to run around to different stores to make sure I get the best prices. I just have to remember to scan my WM receipts.

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Dietra BlandingJANUARY 1, 2015 2:22 PM

How do you delete the old e receipts?

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Dietra BlandingJANUARY 1, 2015 2:27 PM

It would really be nice if all the employees were kept up to date and were familiar with ssvings catcher. It is so frustrating and no one is able to answer any questions in store or on line.

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