Life

Mom Knows Best

This is an excerpt from the May 2014 edition of Parade Magazine, by Alison Gwinn and Lan Truong.

If you want a window into American families today, ask a mom to describe her life. This is what you’ll hear: “Nonstop.” “Overwhelming.” “Chaos.” But you’ll also hear this: “Grateful.” “Blessed.” “Fulfilled.” To mark the 100th anniversary of Mother’s Day, in partnership with the Walmart Moms Research Project*, Parade Magazine conducted in-person interviews and polled 1,000 moms to understand what matters most to them in 2014.

Here are a few highlights:

Moms Have a Lot on Their Plates
47% help their kids with their homework every night

They Keep Their Family Close
78% eat dinner together with their kids most nights every week

They Are Confident That They’re Doing a Good Job
38% consider themselves a better mom than their own mothers

Read more at Parade.com and hear directly from moms on whether they’re saving for their kids’ college education, how they feel about the effects of the recession…and what they wish they had done differently. Get the full story.

* The Walmart Moms Research Project, which began in 2009, sheds light on a critical group of swing voters (defined as women with a child under 18 at home, who have shopped at Walmart at least once in the past month). Learn more at Parade.com

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Opportunity

Meet Bruce, the Big Cheese in Boise

Mention Idaho and most people think of potatoes, but the state also produces a massive amount of milk. In fact, it’s No. 4 in the U.S. for milk production and No. 3 for cheese. No wonder Bruce Payne takes so much pride in his job as dairy manager at the Walmart supercenter on Overland Road in Boise.

Bruce started working in the dairy department 10 years ago. He moved to grocery for a while, but when the store needed a new dairy manager, he stepped up. That was eight years ago, and he’s loved it ever since. All of the milk his store sells is local, and Bruce makes sure his displays feature locally made cheese. His pride shows not only in the products, but also in the way Bruce’s team works together to make their section of the store the best it can be.

“This job is what you make of it. My manager started as a cart pusher, and all of our assistant managers started on the ground floor. If you stay focused … and look around to see what you can do to grow, you can make something of it,” Bruce said. “We’re here 40 hours a week, so I figure we may as well enjoy what we’re doing and make a positive impact. We’re a family – a team.”

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Life

7 Tips to Save on Vacations through Sam’s Club Travel

If you have the winter blues and are daydreaming of sunny skies, spend your snow day making those dreams a reality by planning a spring break or summer getaway with Sam’s Club Travel

Sam’s Club has teamed up with Tourico Holidays to create an online travel-booking portal that offers world-class selection, service, and savings to Sam’s Club members. Booking with us comes with great perks, such as a meal upgrade or cabin upgrade on a cruise. In fact, hotel savings can range from 15% to 50% off, and you can save up to 15% off cruises. 

Ready to escape the arctic freeze and book a trip? Check out these money-saving and timesaving tips from our travel team:

1. Time Bookings Right

Airlines typically come out with their sales on Tuesdays, so book flights then. With more than 150 airlines offered through Sam’s Club Travel, it’s easy to find your favorite. For cruises, costs vary greatly for people booking very early or very late; prices are most consistently low between 90 and 30 days before the ship’s intended departure.

2. Book Attractions Early

Many have long lines and some (like Alcatraz in San Francisco and hot Broadway shows) sell out early each day. Before you leave home, check out our 6,000 fun attractions (in more than 800 destinations) and buy tickets from us ahead of time.

3. Get a Better Room for Less

On Sam’s Club Travel, look for hotel offerings marked “Best Value” to ensure you’re getting the most for your hard-earned vacation dollars. There are more than 500 such hotels across 1,000 destinations on our site, and they include budget, luxury, and brand-name selections.

Sam's Club Travel


4. Start with a Tour

A great way to get to know a big city is with a bus tour. This allows you to see many hot spots and note what you want to explore later. Another inexpensive option is a walking tour led by a local guide, who can offer tips on where to eat and what to see. Sam’s Club Travel offers tours in all major cities.

5. Learn from Industry Insiders

You may know that people often pay more to travel to a destination during its high season. Problem is, you may not know when, exactly, that is. If you’re not wedded to traveling during a particular week, call a Sam’s Club Travel representative and ask which days of the year will cost you the least.

6. Earn Cash on Charges

Before you travel, consider applying for the 5-3-1 Sam’s Club Mastercard. This card offers cash back: 5% on fuel, 3% on dining and travel, and 1% on all other purchases (including souvenirs!)—up to $5,000 annually. It also uses new chip technology that makes it tougher for criminals to steal your credit card information.

7. Get the Inside Scoop

Love to read other travelers’ experiences? You’ll find TripAdvisor reviews right on the Sam’s Club Travel website. This saves you time: no more searching on other websites for valuable feedback and tips.

By the Numbers: Sam’s Club Travel

A quick look at the perks you’ll find on SamsClub.com/Travel:

  • 15% - 50% off hotel rooms
  • Up to 15% off cruises
  • Up to 25% off tours, attractions, activities and transfers
  • Up to 10% off rental cars

Editor’s Note: This article originally appeared in and was adapted from Strive, the magazine for Sam’s Club associates. 

Want to learn how to become a member at Sam’s Club? Visit SamsClub.com

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U.S. Manufacturing

A Simple Sponge, and My Second Chance

I’ll never forget the day in 2003 when everything went red. I was in my 30s, watching television with a friend in my living room when it happened. Three surgeries and several weeks later, I was declared legally blind.

While it happened quickly, it wasn’t completely unexpected. I had been diagnosed with diabetes back in Jamaica and couldn't afford the proper medication, which led to my vision loss. So I found myself trying to navigate life without the benefit of eyesight and, soon, without my husband, who left me. It was just my daughter and me. Years later, I moved to New York City in search of opportunity, but questioned whether I'd made the right decision after going unemployed for more than three years. That changed when I found National Industries for the Blind.

Pauline Doling at Sewing Machine

Statistics show more than 70% of the more than 4 million legally blind adults in the U.S. are not employed. As the nation’s largest employment resource for people who are blind, NIB is working to change those statistics, and my story is one example. Eight years ago, I discovered New York City Industries for the Blind, which later became Alphapointe, one of NIB’s associated nonprofit agencies. I began manufacturing SKILCRAFT® Speedy Scrubber sponges at Alphapointe’s facility in Brooklyn. And I’ve been counting my blessings ever since.

All of a sudden, I had a steady income. I wasn’t wondering how I was going to pay my bills and support my daughter. I take great pride in operating my sewing machine on the manufacturing line because I know the military and government customers who use our product depend on us for quality. In May, we were excited when our sponges began hitting the shelves of select Walmart stores throughout the Northeast as part of the retailer’s commitment to U.S. manufacturing. I’m part of a team with more than 100 employees, each one legally blind, just like me.

Man at Sewing Machine

NIB and Alphapointe believed in me, and that’s the second chance I was looking for. I’m confident again and I have a support system around me. I’ve made friends for a lifetime – friends I go out to dinner with and hang out with on the weekends. I even met the love of my life, Ronnie McNeil, here. We were married earlier this month, which kind of completes my dream come true.

For more than 76 years, NIB has created jobs for people who are blind through the sale of thousands of SKILCRAFT products. The Speedy Scrubber sponges are manufactured by people who are blind working at Alphapointe – one of 95 nonprofit agencies associated with NIB – in its Brooklyn facility. 

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Innovation

In the Baby Department, a Mom’s Work is Never Done

Have you ever heard of tooth wipes? If you’ve never brought home a baby, then probably not – unless you’ve shopped for a gift for a first-time mom and noticed such a lesser-known item on her gift registry.

New parents tend to over-prepare because they’re nervous to get everything right. I know this firsthand because two years ago, I had my first son. And I thought I needed every possible item to take care of him – including tooth wipes.

So many of us are familiar with this feeling, and for me, it’s a life experience that translates well to my day job overseeing baby merchandise at Walmart. My team takes care of people in the happiest, but also the most stressful time of their lives. We’re constantly asking ourselves, how can we make that easier? One key – but coincidental – way is that many of the associates on the baby team have intuition from parenting babies and young children themselves.

Diana Marshall with Son

These perspectives have helped us make simple, but important changes to our assortment – like ensuring our customers can find popular brands like Britax and Plum Organics, and launching Urbini exclusively at Walmart. (It also applies to items like tooth wipes. When I needed them two years ago, Walmart didn’t carry them. Now we do, and they are even assembled in the U.S.!) Our parenting experience has also given us ideas to take to our suppliers that address important concerns, like a car seat with technology that alerts you when your child is still in the back seat if the ignition is switched off.

Talking to our customers, we see our personal insights proven right in many different scenarios. First-time moms like me want everything perfect and brand-name, while second-time moms tend to focus on just getting through the day. Second-time moms also concentrate more on functionality, which applies to their shopping experience, too. They’ve reduced the places they shop from a handful to only a couple, meaning convenience is important. That’s one reason we’ve expanded our assortment not just in-store but also online, and we’ve recently updated our baby registry to be easily accessible with the Walmart mobile app. I love now being able to shop for friends using my phone whether I’m in the store or in transit somewhere.

Smart Phone showing Gift and Baby Registry App

Research has shown my team that the needs of moms globally are really the same: They all want the very best for their children. I love that we’re able to provide that not just from business experience, but from personal experience, too. We’re able to learn about products and what works well, and then influence that for other parents. Just a few months ago, I took home all the diapers Walmart carries to try on my son and then gave feedback to our suppliers on quality. It helps to be so close to the category to be able to improve our assortment and customer experience.

It’s an intriguing circle, how many of my team members’ jobs influence our parenting and how being parents influences our jobs. Whether it’s updating our mobile registry, adding distinct items like tooth wipes, or ensuring we carry great private-label options like the Parent’s Choice training pants we just launched in partnership with Dreamworks, we’re working hard to make the hardest job in the world – parenting – a little easier.

You can read more about Walmart’s expanded assortment of baby products and services here.    

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