Mom Knows Best

This is an excerpt from the May 2014 edition of Parade Magazine, by Alison Gwinn and Lan Truong.

If you want a window into American families today, ask a mom to describe her life. This is what you’ll hear: “Nonstop.” “Overwhelming.” “Chaos.” But you’ll also hear this: “Grateful.” “Blessed.” “Fulfilled.” To mark the 100th anniversary of Mother’s Day, in partnership with the Walmart Moms Research Project*, Parade Magazine conducted in-person interviews and polled 1,000 moms to understand what matters most to them in 2014.

Here are a few highlights:

Moms Have a Lot on Their Plates
47% help their kids with their homework every night

They Keep Their Family Close
78% eat dinner together with their kids most nights every week

They Are Confident That They’re Doing a Good Job
38% consider themselves a better mom than their own mothers

Read more at and hear directly from moms on whether they’re saving for their kids’ college education, how they feel about the effects of the recession…and what they wish they had done differently. Get the full story.

* The Walmart Moms Research Project, which began in 2009, sheds light on a critical group of swing voters (defined as women with a child under 18 at home, who have shopped at Walmart at least once in the past month). Learn more at

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A Passion for Taking Grocery Shopping Off Your Plate

When you’re in the business of packing and carrying groceries, those bags tend to get heavier during the holidays.

As e-commerce market coach for Walmart’s online grocery pickup service in Northwest Arkansas, I’m here to tell you that your muscles know it when they’ve been carrying around 14-pound turkeys all day.

But it's not all about weight. With everything from elaborate Thanksgiving and Christmas feasts to New Year’s Eve spreads ramping up, customers rely on my team to come through. It’s about picking produce that’s ripened to perfection. Selecting the right pecans for mom’s very own homemade pie.

As joyous as the holidays can be, they tend to cause some people a bit of stress – and Walmart’s grocery pickup service is one way we’re working to make things a little easier. For many, being able to place their order online and have us bring it out to their car is a blessing. It's one less thing they have to worry about.

I’m so thankful I had the opportunity to help Walmart pilot our online grocery pickup service. It really was a new concept for Walmart in the U.S. And what I’ve enjoyed most has been the conversation with customers while we're loading groceries into their vehicles.

One customer – a mother of four – comes to mind immediately. That family has gotten to know one of our delivery associates so well that, as the mother pulls in, the kids pop their heads out the sunroof and call for him by name. They look forward to seeing him and talk up a storm every time. In the process, we’re able to save that mother a few valuable hours each week in grocery shopping.

For one gentleman, this service has helped him achieve a sense of independence. He rides in his wheelchair to the pickup location down the street from his home a few times a week for his orders. It’s the highlight of his day because it’s something he can do on his own, without assistance from others. And his smile tells the story.

So I was thrilled when, earlier this year, the program was expanded to include select Walmart stores in Charlotte and Fayetteville, N.C.; Salt Lake City and Ogden, Utah; Nashville; Tucson, Ariz.; Colorado Springs, Colo.; and Atlanta. (It’s also available in several other markets – you can find out if your area is included by visiting It's a fast, easy service with pickup that’s always free, and with no markups or subscriptions. But for me, it's so much more.

Helping bring this next phase of Walmart to life has been the best one and a half years of my life. It really has. Years ago, as an assistant manager with Sam’s Club, I helped develop a similar program, but for members who were small business owners. So the job I have now is right up my alley. I love the collaboration, the testing, the innovation that goes into creating a new facet of the business – especially when it’s all about making people’s lives easier.

I’m a country girl who grew up in southeast Missouri. I had no idea I’d be part of something like this, but Walmart continues to trust and open new doors for me. So I continue to do everything I can to make it the best possible experience for our customers. And, right now, that means taking a little weight off their shoulders during the holidays.

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A Full Moon Creates Chaos in this Exclusive Story

There’s nothing like the chills you get from hearing a well-told scary story.

Just in time for a late-night Halloween listen, filmmaker Paul Soter (the creator behind comedies Super Troopers and Beerfest, as well as horror films Club Dread and Dark Circles) hearkens back to the spooky fun of classic radio theater.  

In Feed the Moon, what starts out as a simple trip to Walmart on Halloween night becomes one man’s nightmarish journey into the impossible.

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2 Dreams, 2 Degrees, and 1 Unconventional Path

Like most moms, Lisa Moore has always bent over backward to put her son Joseph “Joey” Moore in a position to make his dreams come true. But there was one such dream that weighed especially heavy on her.

“I’ll never forget the day Joey came to me and said, ‘Mom, I’m going to go to the University of North Carolina at Chapel Hill,’” Lisa said. “He was only 11 years old when he told me, but his mind was made up. I wanted to help make it happen but, as a single mother, I honestly didn't know where the money was going to come from.”

When Joey neared the end of high school, Lisa’s manager at the Walmart store in Mooresville, N.C. where she worked turned her onto the Associate and Dependent Scholarship Programs offered by the Walmart Foundation. Not only could associates like Lisa apply for scholarship assistance, but so could their high school senior dependents.

That was 2007.  Joey applied for and received a scholarship, and graduated from the University of North Carolina at Chapel Hill.  And he’s used his chemistry degree to springboard into a successful career with Henkel Corporation.

But that isn't where the story ends with the Moore family.

“It wasn’t long before Joey started telling me I could do the same thing – that it's never too late to go to college,” said Lisa, 52. “A light came on inside me.”

Already a pastor at Scott’s Chapel United Methodist Church in Statesville, N.C., Lisa recently decided to apply to the Associate Scholarship Program to help finance her enrollment at Hood Theological Seminary School. She, like her son, was awarded a scholarship and is on track to graduate in 2018 with her Masters of Divinity degree. At that point, she plans to focus her efforts full time on the church, pursuing her dream of becoming an elder and possibly even a chaplain.

And she has quite the cheering section behind her.

“There are so many people lifting me up and cheering me on,” Lisa said. That’s why I’ve been with Walmart for 16 years. My job at Walmart has helped put a roof over my head and raise my son, and now it has [helped to support] both of our college educations.

“When I enrolled in seminary, Walmart allowed me to cut back some of my hours to concentrate on school,” she said. “Walmart has always been flexible with my schedule, no matter what was happening in my life and I’m so thankful for that. I’m the biggest cheerleader for this company, not just because of the scholarship program, but because of how it has looked out for me and my family.”

For more than three decades, the Walmart Foundation has made resources available to help U.S. associates and their high school senior dependents fulfill their educational goals through scholarships. More information is available here. 



Writing a Wish List, and Stumbling Upon a Career

Eleven years ago, Jean Mullins didn’t have just one job, or two jobs – she worked as many as four at a time. From babysitting to mowing yards, cleaning houses and painting, she did anything she could to support her children. For fun, she’d take them to Walmart, where they’d make wish lists of the things they wanted, and after spending so much time there, she decided to apply for a job.

She got that job, and today, it’s her only one. A career may not have been on Jean’s wish list, but it’s what she quickly built. Watch how she says filling out that application changed her life for the better.

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