Mom Knows Best

By  Walmart Staff May 10, 2014

Mom Knows Best Parade Magazine

This is an excerpt from the May 2014 edition of Parade Magazine, by Alison Gwinn and Lan Truong.

If you want a window into American families today, ask a mom to describe her life. This is what you’ll hear: “Nonstop.” “Overwhelming.” “Chaos.” But you’ll also hear this: “Grateful.” “Blessed.” “Fulfilled.” To mark the 100th anniversary of Mother’s Day, in partnership with the Walmart Moms Research Project*, Parade Magazine conducted in-person interviews and polled 1,000 moms to understand what matters most to them in 2014.

Here are a few highlights:

Moms Have a Lot on Their Plates
47% help their kids with their homework every night

They Keep Their Family Close
78% eat dinner together with their kids most nights every week

They Are Confident That They’re Doing a Good Job
38% consider themselves a better mom than their own mothers

Read more at and hear directly from moms on whether they’re saving for their kids’ college education, how they feel about the effects of the recession…and what they wish they had done differently. Get the full story.

* The Walmart Moms Research Project, which began in 2009, sheds light on a critical group of swing voters (defined as women with a child under 18 at home, who have shopped at Walmart at least once in the past month). Learn more at
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