Health & Wellness

Making Organic Foods a Reality For All

We spend a lot of time talking to our customers. They tell us that one of the challenges they face is feeding their families on a budget. And when it comes to purchasing organic options, cost is often one of the biggest barriers. At the same time, there’s a shift happening at the dinner table. Interest in food that is organic is growing.

At Walmart, our perspective on this consumer demand is simple: we don’t think that people who want to eat organic should have to pay more for their food. That’s why we’re proud to announce the launch of Wild Oats, a line of organic foods to be sold at Walmart stores, without the price premium typically associated with these products.

Beginning this month, we’re rolling out approximately 100 different items – foods like organic pasta sauce, spices, chicken broth, canned beans, salsa and other grocery products.  With the introduction of Wild Oats, we estimate customers who purchase organic items at Walmart can save nearly 25% or more on their grocery bill when compared to other organic products on our shelves.*

While you may not think of Walmart as a destination for organic groceries, we are.  We offer more than 1,600 organic grocery items including produce, dairy products like milk and yogurt, and national branded packaged goods. Organic food is also becoming more popular among our customers. Internal research found that 91% of our shoppers would purchase affordable organic products in our stores.

This is why we're using our scale to deliver quality, organic groceries to our customers for less. When we do this, it’s a win, win, win -- for our customers, our suppliers and our company. Our customers can trust that they will save money at Walmart, our suppliers can count on us for the demand and we are able to offer innovative new products. 

This isn’t about telling our customers what to eat, nor is it an endorsement of certain foods. It’s about leveraging our scale to provide access to the choices that currently elude too many families in our country. It’s just one more way we’re helping our customers save money so they can live better. 

Editor’s Note:  Savings claim is based on item price comparisons (per ounce) of 26 nationally branded organic products available at Walmart stores. Research was conducted in April 2014. 



Expanding Your Marketplace of Products on

The internet changed how we shop. It brought the store to our screens. More and more, when it comes to finding the exact product that we want at the best possible price, we search and buy online.

When you visit, my team and I work hard to make sure you can find what you need, every single day. One way we do that is through our Marketplace sellers.

What is Marketplace? I like to explain it like this: Imagine you’re in a shopping mall, and instead of visiting lots of different stores to find what you want, everything you’re looking for is in one store. What’s more, you’ve got a personal shopper helping sort through all the options, morphing the shelves as your preferences change, to find your perfect item at the perfect price.

That’s what’s happening behind the scenes when you visit When you search for an item, not only do you see options from’s own inventory – your search likely brings up choices from third-party sellers, too. These are third-party sellers that we’ve chosen to work with because they offer a great selection of products at a great price.

Marketplace makes it easier for customers to find a wider range of the items we sell in stores, plus some other brands you might not find at a store, like Toms and Vans shoes.

Since this time last year, we’ve grown the number of Marketplace sellers by more than 30 times. This has helped us triple our assortment on since last year, with more than 20 million items today, and growing.

One of our highest priorities in developing the Marketplace is ensuring the quality of our overall customer experience. We reach out to customers to learn about their experiences, and we’re proactive about checking data to see where we can help Marketplace sellers improve their performance to go above and beyond.

We’ll continue to focus on our Marketplace sellers as they help us help you find exactly what you need. This is just one way is working to make your online shopping experience better across the board.

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Health & Wellness

Major Benefits: The Surgery That Got Me Back On Track

My name is Rick and I can't sit still. Some say that’s a problem. I actually take great pride in it.

From marathons to triathlons to waking up on a Saturday morning and riding my bike as far as my legs can take me – I’m addicted to fitness. But that almost changed.

I knew something wasn’t quite right when I got out of the water at a triathlon a few years ago. I managed to tough it out that day, but when I rolled out of bed for another race a few weeks later, I was in such excruciating pain that I fell to my hands and knees.

The diagnosis: slipped vertebra. Before long, it was difficult for me to get from my car to the door at work, much less hop on a bike and take on the world like I wanted. I was sidelined with chronic pain and, ultimately, paralysis set in on my right leg and foot.

I’m pretty good about fighting through pain and fatigue, but this was different. This was beyond pain. There was a point where I started to wonder: What if I can’t swim or ride or run again? What if it’s always like this?

That’s when my wife, Becky, and I – high school sweethearts and both Walmart associates for more than a quarter century – looked into the Centers of Excellence benefit in our health plan. Walmart partners with some of the best medical facilities in the country to provide its associates quality health care with little to no out-of-pocket cost for certain heart, spine, joint replacement and transplant surgeries.

We decided to give it a shot, and it was everything I could have hoped for and more. The company sent my wife and me to Mercy Hospital in Springfield, Missouri. From access to the expert staff, to the actual surgical procedure, to the hotel room, food, and mileage up there and back home – everything was 100% covered.

With six screws and two rods in my back, I’m no fan of metal detectors. But this procedure really did give me my life back. The pain in my leg virtually vanished the morning after surgery and, over time, I was back to my usual self, pedaling upwards of 300 miles per week.

My wife and I are back to enjoying long bike rides on the weekends, swimming, running – out there enjoying our lives the only way we know how. And I can do so without the fear of what it will feel like tomorrow when I wake up.

To say I’m forever grateful would be an incredible understatement.

Editor's Note: In 2017, Walmart will double the number of world-class medical facilities available to our associates who have been told they need a spine surgery. Learn more here.

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The Pumpkin Spy: Your Handpicked Guide to a Seasonal Favorite

When I was a kid, pumpkins were for carving, baking into pies, or … well, that’s about it. Now, there are hundreds of pumpkin-flavored foods and pumpkin-scented products on the market.

According to Nielsen data, last year, 37% of U.S. consumers purchased a pumpkin-flavored product, and sales from pumpkin-flavored products grew 79% between 2011 and 2015. Luckily, I have combed through the shelves to find the latest and greatest #pumpkinspice products available at your local Walmart.

From breakfast foods to home goods, there is enough to keep your pantry stocked at least until you are ready to move on peppermint in December. Obviously, there are a lot of coffee-related products, but even if you aren’t a coffee drinker, there is a pumpkin spice product for you.

Pumpkin Spice Cheerios
Take one of America’s most popular cereals and combine it with the fairy tale magic of pumpkin spice. My only question: What took you guys so long?

Quaker Pumpkin Spice Oatmeal
Pumpkin Spice Oatmeal will make an excellent comfort food on a chilly autumn morning, while you’re snuggled in a big comfy chair, trying to remember why you got out of bed in the first place.

Fresh-Fall Pumpkin Febreze Air Effects
To get insight into the proliferation of pumpkin items beyond food, I spoke to Tifanie Van Laar-Wagner, Walmart’s senior buyer for air care products. “Customers see pumpkin as a signal to the beginning of family gatherings and celebrations of the season,” she said.

Lindt Lindor Pumpkin Spice Truffles
Milk chocolate + pumpkin spice = <3

Thomas Pumpkin Spice English Muffins
Just add a bit of butter and honey, and you’ve made your regular breakfast feel indulgent and – dare I say – hip!

Little Debbie Pumpkin Spice Rolls
You know that great pumpkin bread that someone in your office makes around the holidays? It’s like that, only smaller.

Predictions for fall 2017: pumpkin spice deodorant, pumpkin spice popsicles, and pumpkin spice oil changes at our Auto Care Center (just kidding). As you can see, when it comes to pumpkin spice, there’s a proliferation of possibilities.

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Meet Your Holiday Helpers for a Fast, Friendly Checkout

As the holidays grow nearer, our shopping lists begin to lengthen.

Among the party essentials, children’s wishes and groceries, there’s one precious item many of us find ourselves wanting at the same time: a few extra moments in our schedules.

While the gift of time isn’t something that can be plucked off the shelves, there’s one way we’re working to ensure you can find it this year at Walmart. It’s introducing our Holiday Helpers, who will be helping to grant you a few extra minutes all season.

Decked out in bright yellow vests, jingling hats and a colorful satchel full of goodies, our Holiday Helpers will be stationed near the registers to provide an extra fast, friendly checkout experience. When lines are looking long, a Helper will open a new line to serve customers and help get everyone out the door in a snap.

Even better: If you’re in line, and you happen to remember a last-minute item you forgot, like milk, they’ll go and pick it up for you.

The idea to introduce Holiday Helpers came from customer feedback and Walmart’s store associates paying close attention to shoppers’ habits. As more customers shop during peak hours, Holiday Helpers step in with a smile to enhance the checkout experience, helping ensure that everyone can pay and be on their way quickly.

Customers will start seeing Holiday Helpers in stores beginning Nov. 4, and a new 30-second commercial that’s set to air in the coming days will offer a taste of what’s to come.

It’s our hope that these new helpers will become busy customers’ heroes when it comes to squeezing a little extra time out of a packed schedule this season.

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