Long Checkout Lines? Not this Holiday Season.

By  Duncan Mac Naughton, Chief Merchandising Officer, Walmart U.S. August 16, 2014

register check out (3965x2463)

Updated Oct. 31, 2014
Editor’s Note: We announced our plans for the Checkout Promise to our associates at our annual Holiday Meeting earlier this year. At that time, we were still hard at work making plans and understanding the details for the offer. It is absolutely our intent, in the majority of our stores, to have all of our front-end registers open at peak times, but in the case that unforeseen circumstances occur absolutely all of our registers may not be open during the outlined times.

It’s not time to deck the halls yet, but at Walmart, we never stop thinking about the holidays. Nearly 6,000 of our managers and merchants just finished our annual Holiday Meeting in Denver – where we began getting ready for the biggest shopping season of the year.

While it’s still hot outside, we know our holiday offerings will be even hotter. But our customers have told us one of their biggest frustrations is long checkout lines. They want to get in and out of the store fast, especially during those busy shopping days between Black Friday and Christmas. We’ve listened and we’re making sure every register in our stores is open during those times this holiday season. We’re calling it our Checkout Promise. Here's how it would work:

Starting with the weekend after Black Friday and continuing each weekend through the final weekdays leading into Christmas, all of our registers will be open during peak shopping hours at our Supercenters and other stores that offer general merchandise like electronics, apparel, and toys. Customers can expect to find self-checkouts open and a cashier in every lane.

That’s a Walmart first. We want to do what’s best for our customers, and as Sam Walton always said – the customer is #1.  Shoppers want more convenience, and we’ll deliver so they can focus on celebrating the joy of the holidays with their family and friends.

As the season approaches, be on the lookout for more big changes and announcements to help our customers have the best holiday yet.

Read more from Duncan Mac Naughton


Mark HodgesFEBRUARY 23, 2015 1:23 PM

Well two months since Christmas have come and gone. I have yet to see any changes in my local Bonney Lake, WA Store. You have two entrances and exits and only one has checkout lines open all of the time. You have to go to the middle front of the store to check out and then you have to back track to be able to get out of the store. You have to do a lot of extra walking just to properly check out your items and be able to leave the store. WHY HAVE YOU NOT CHANGED?

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Mark HodgesJANUARY 1, 2015 12:16 PM

What will Wal Mart be doing after the holiday season is over?

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Walmart Staff
Caitlin BrownJANUARY 5, 2015 12:37 PM

Hi Mark. Taking care of our customers is always our number one job. Delivering excellent customer service is a specific focus for us this year as we work to make shopping faster, easier and more convenient. We are always challenging ourselves to find new ways to make shopping easier and will learn from this past holiday season to find more ways of helping customers shop conveniently.

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Kasey BranhamDECEMBER 18, 2014 8:06 PM

I wonder what those "peak" hours are. Writing a nice blog saying you're going to have this policy means nothing if I'm shopping and can't find an open register. It's time for Walmart to speak with their actions instead of empty words

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Sherry Rutledge ClaytorDECEMBER 20, 2014 8:20 PM

Nice standing here 5 deep at the 11 open registers including self check on a Saturday night at 8:18 pm. Guess this is not considered peak. There is a whole side with no-one on registers. Always like this at Round Rock Walmart.

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