Life

Iconic Brawny Man Steps Aside for Women’s History Month

What does it mean to be strong? To be resilient? As the makers of Brawny paper towels, it’s our job to make sure the iconic Brawny Man – and the product he represents – embodies these traits.

And that’s why, in honor of Women’s History Month, The Brawny Man is temporarily stepping aside this March to showcase strong women and their impact on history (yesterday and today).

This might not seem like a big deal, but it’s a real change for a brand whose toughness has been represented by a plaid-clad guy for more than 40 years. So we are excited to bring this limited edition packaging design to Walmart customers. Who says a woman can’t take the place of the Brawny Man? Not us.

While simple, the idea that being strong isn’t limited to men was a new way for us to think about Brawny. And in that thinking, we found a connection with consumers that goes way beyond paper towels. As a result, the #StrengthHasNoGender initiative was born last year as an extension of the “Stay Giant” campaign for our paper towels.

This year, we found more inspirational stories to share. From the first African-American female combat pilot to a college student who developed an app that detects breast cancer, strong women are making a difference and breaking barriers in so many different fields. You can view these films on our website, and I encourage you to do so. These achievements inspire us all to reach higher and push further – no matter what barriers we may face. They’re truly inspiring stories, and they get to the core of what our brand is about.

But why these stories? Because we know that women are currently underrepresented in the fields of science, technology, engineering and math (STEM). Empowering women and girls in STEM seemed like a great way to inspire young women with our campaign. That’s why we partnered with Girls Inc., to encourage girls to participate in hands-on activities, explore, ask questions and solve problems. And because someday we want these same girls to consider a STEM job with a manufacturing company like ours, making Brawny stronger.

#StrengthHasNoGender is part of the evolution in the way we talk about our brand: that strength goes way beyond paper towels. Overall, we hope the campaign and packaging change promotes a conversation about what it means to be strong and resilient. We hope women and girls everywhere are inspired to pursue their dreams no matter what obstacles they face. And finally, we hope that one day, the notion that Strength Has No Gender will be universal – understood and accepted by everyone.

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Business

Found: The Story Behind Our New Natural Beauty Routine

If you’ve ever tried shopping for naturally-inspired beauty products, you know the struggle.

They can be expensive. They’re sometimes not as effective. Makeup colors can be limited, and guess what? That means matching skin tones is a challenge.

As a buyer for cosmetics at Walmart, I’d begun noticing an industry trend, both from our customers’ feedback and focus groups: People care more than ever about the ingredients in the products they’re using. But this was also personal. I’m passionate about using natural ingredients in my home, and I was having trouble finding beauty products that looked good, felt good, and wouldn’t break the bank.

That was last year. Little did I know that a solution was soon to be found.

My team started looking into what it would take to develop naturally-inspired skincare and cosmetics, and that’s when we discovered Hatchbeauty, a company specializing in everything from the development to the marketing of innovative beauty products. They were eager to marry their beauty expertise with our retail expertise to create something truly unique and different – Found, a new line of naturally-inspired beauty products exclusive to Walmart.

Every item within Found highlights a “miracle” ingredient used in ancient beauty rituals. For instance, one of my favorite products, the illuminating drops, uses passionfruit oil to lock in moisture and nourish your skin. We’ve brought these ingredients to life to give customers an alternative featuring natural ingredients that can deliver the same results as traditional, high-end beauty products.

Helping develop Found has been one of the most meaningful achievements in my career, because it has been an intersection where my personal passion and my professional purpose collide. Walmart is committed to selling more products that benefit people and the planet. Found’s 130-product line is never tested on animals, and there’s even a Not Found list featuring what you won’t find in the products, like parabens and phthalates. Every product is 90-99% natural, and the percent of natural ingredients is front and center on every product.

Working with Tracy Holland, founder and CEO, Diana Madrid, COO, and Ben Bennet CCO, was a phenomenal experience, but I was impressed with the engagement from everyone on their team. From the owners to the brand managers to the chemists and product developers, everyone encouraged diversity of thought and inclusion, which made it possible for the customer to be the focus of our development process. I can’t count the number of times we changed direction on formulas, shade range or packaging based on customer feedback. For instance, we received customer feedback that skincare can be a confusing category to shop, so we broke down every item into one of three steps: cleanse, treat and hydrate. Found demystifies the process and helps customers focus on key items to build their regimens.

When I gave my first presentation to our leadership team, I asked them how my makeup looked, and they couldn’t believe everything I was wearing was from our naturally-inspired line. It’s one thing to develop these products – but it’s another thing entirely to actually wear the products and love them! Found has truly been a chance for me to help our customers save money and live better.

You can find Found products at select Walmart locations, Walmart.com and coming soon to Jet.com.

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Life

Introducing ‘Outside the Box,’ a Podcast About Retail and All Things Related

No matter what kind of information you’re looking for, you can probably find a podcast that focuses on it.

From whales to Wales, from weather patterns to whether the latest movie is any good, they’re all topics that generate multiple search results in your favorite podcast app.

“Walmart” has many mentions there, too, but this week, you may notice that something new and different has appeared. We’re excited that this something is our new podcast – a series called Outside the Box.

With the topic of retail as a foundation, we’re focusing on conversations with some of the most brilliant thought leaders, innovators and visionaries working today. From the small things that make up shopping itself, to the bigger picture of how the retail industry plays in to society and the global economy.

Our first episode is about sustainability, and we’re excited to launch with some amazing guests, including Carter Roberts, CEO of World Wildlife Fund, Matt Knott, CEO of Feeding America and Ken Sullivan, CEO of Smithfield Foods. Future episodes of Outside the Box will touch on subjects like:

  • The Workforce of the Future. Where industry experts dissect the issues that will face employees in the coming years.
  • From Gen X to Millennials and now Gen Z. First Millennials overtook Gen X and now Gen Z is overtaking them, once again changing the world as we know it.
  • Technology. We’ll host a handful of industry insiders who can let us in on some of the more interesting and surprising applications of retail tech.
  • U.S. Manufacturing. We’ll talk to a business analyst, a merchandise supplier, and a government official about the challenges and benefits of making products in the United States.

If you’re a business owner or an entrepreneur, this podcast is for you. If you’re a maker, a consumer, a doer – in short, everyone! – this podcast is for you.

Learn more about the series and subscribe here, and tell us what you think in the comments below.

“What is Sustainability?” – the first episode of Outside the Box, was recorded in the Walmart Radio studio at our home office in Bentonville, Arkansas. Most other days, this studio is home to Walmart Radio DJs Bo and Antonio who host the Walmart Radio Show, which airs daily in our stores across the country.

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Business

Walmart's Secret Advantage to Serving You This Holiday Season

The holiday season is a busy time of year at Walmart.

From October through December, hundreds of millions of Americans will visit more than 5,000 Walmart locations to shop for gifts, grab last-minute items for holiday meals and take advantage of special deals that come but once a year.

Now, more than ever, Walmart and its associates will be ready for them.

Based on the success of a similar effort in 2016, the company announced it will be offering extra hours available this time of year to our current associates, rather than hiring thousands of seasonal workers.

“Our associates make the holidays come to life in our stores, and we are thankful for everything they do,” said Judith McKenna, Chief Operating Officer. “As we head into our busiest time of the year, we know associates are ready to deliver for our customers and help give them a memorable and affordable Christmas.”

These extra hours will help staff traditional roles like cashier and stocker, as well as newly created, technology-empowered positions in Walmart’s growing online pickup department.

Here are three big reasons why the company is investing in its people for Holiday 2017:

  1. The way customers shop is rapidly changing. Walmart expects new services like Online Grocery Pickup to take off with the holiday cooking crowd, making the company’s specially trained personal shoppers an even more indispensable part of the team.
  2. The company’s Holiday Helpers program was a huge success last year, and in 2017 Walmart is increasing the number of Helpers across its fleet of stores. These associates are dedicated to helping customers get through stores faster by finding the shortest checkout line and opening registers as needed. They’ll even run to grab items customers may have forgotten, so they don’t lose their place.
  3. Walmart has increased its focus on service through new training, tools and technology. Thousands of associates have completed the company’s Pathways and Academy programs, which prepares them to more effectively serve customers during this busy season.

“The holidays are a special time of year for our customers and associates,” McKenna said. “This is what working in retail is all about, and we know our people have the passion to do even more this year.”

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Business

One Year Ago, We Welcomed Jet … and the Winners are Our Customers

When the Jet.com deal closed one year ago, many people asked, “Why Jet.com?”

At the time, we’d strengthened our e-commerce capabilities and were looking for the right partner to accelerate our efforts. So while it was a logical question to ask, the answer was really quite simple: Jet was the right partner at the right time. Both Walmart and Jet have a deep commitment to serving customers, and saving them money and time. By coming together, we could do all these things, better.

That’s exactly what we’re doing. In August, we partnered with Google for voice shopping. Earlier in the year, we launched Easy Reorder, a feature in our mobile app that helps customers easily access a list of items they purchase most frequently. We also launched free two-day shipping on millions of items – without a membership fee. And we’ve steadily expanded our merchandise assortment. This time last year, we had just reached 15 million items available on Walmart.com and today that number is 67 million items and rising.

We’ve welcomed other innovative online retailers to the Walmart family, including Bonobos, Hayneedle, Modcloth, Moosejaw and Shoes.com. Each of these acquisitions has helped strengthen our expertise in key product categories, provide an expanded assortment and a way to reach new customers. We’re able to provide these new companies the benefit of Walmart’s scale to lower their operating costs, which allows each to invest in the customer experience and grow the business.

We’re also seeing the power of our stores and e-commerce coming together to serve customers. We’re removing friction from our shopping experience – focused on making it fast, easy and fun for customers. Walmart customers now receive a discount for store pickup rather than home delivery, which we can offer by using our vast supply chain and store network to create efficiencies. With stores located within 10 miles of nearly 90 percent of the U.S. population, it’s convenient for many of our customers, and saves them money.

In addition to 1,000 grocery pickup locations in the U.S., we’re testing associate delivery of Walmart.com orders in a few stores. By the end of the year, we’ll have approximately 100 automated pickup towers in stores across the country, where customers can pick up their orders within a matter of minutes. And we’re excited about the growth we’re seeing across our e-commerce portfolio. One important metric, Gross Merchandise Value, grew 69 percent in the first quarter this year, and was just as robust the next quarter at 67 percent. That’s proof customers are responding.

Marc Lore, who founded Jet, and now leads our U.S. e-commerce efforts, has proven to be the digital embodiment of Walmart. He has a fanatical focus on serving customers and creating the next generation of everyday low prices. It’s energizing how he and Greg Foran, CEO of Walmart U.S., and their teams continue to partner closely to delight customers in new ways across our apps, sites and stores.

I’m excited about how far we’ve come together, and even more excited about what’s ahead. Here’s to another great year of finding more ways to save our customers time and money, and delivering an easy and enjoyable shopping experience.

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