Life

Iconic Brawny Man Steps Aside for Women’s History Month

What does it mean to be strong? To be resilient? As the makers of Brawny paper towels, it’s our job to make sure the iconic Brawny Man – and the product he represents – embodies these traits.

And that’s why, in honor of Women’s History Month, The Brawny Man is temporarily stepping aside this March to showcase strong women and their impact on history (yesterday and today).

This might not seem like a big deal, but it’s a real change for a brand whose toughness has been represented by a plaid-clad guy for more than 40 years. So we are excited to bring this limited edition packaging design to Walmart customers. Who says a woman can’t take the place of the Brawny Man? Not us.

While simple, the idea that being strong isn’t limited to men was a new way for us to think about Brawny. And in that thinking, we found a connection with consumers that goes way beyond paper towels. As a result, the #StrengthHasNoGender initiative was born last year as an extension of the “Stay Giant” campaign for our paper towels.

This year, we found more inspirational stories to share. From the first African-American female combat pilot to a college student who developed an app that detects breast cancer, strong women are making a difference and breaking barriers in so many different fields. You can view these films on our website, and I encourage you to do so. These achievements inspire us all to reach higher and push further – no matter what barriers we may face. They’re truly inspiring stories, and they get to the core of what our brand is about.

But why these stories? Because we know that women are currently underrepresented in the fields of science, technology, engineering and math (STEM). Empowering women and girls in STEM seemed like a great way to inspire young women with our campaign. That’s why we partnered with Girls Inc., to encourage girls to participate in hands-on activities, explore, ask questions and solve problems. And because someday we want these same girls to consider a STEM job with a manufacturing company like ours, making Brawny stronger.

#StrengthHasNoGender is part of the evolution in the way we talk about our brand: that strength goes way beyond paper towels. Overall, we hope the campaign and packaging change promotes a conversation about what it means to be strong and resilient. We hope women and girls everywhere are inspired to pursue their dreams no matter what obstacles they face. And finally, we hope that one day, the notion that Strength Has No Gender will be universal – understood and accepted by everyone.

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Innovation

A Look Inside Walmart's Next-Gen Test Stores

The world is navigating a cultural revolution into the digital age.

Meeting customers’ needs is critical as they adopt more digitally-driven lifestyles, expectations increase and increasingly shopping options do not require a trip inside a store.

With this in mind, Walmart is testing new approaches in two recently opened supercenters in Tomball, Texas, and Lake Nona, Florida. These stores were fully reimagined from a new layout to building and environmental enhancements to added technology that all improve the shopping experience.

Keep reading to learn more about these new retail environments. Or, if you’re in the area, drop by and look for yourself.

New Layout
We started with customer shopping behavior to reimagine the layout for these two stores. For example, services like the beauty salon and tech repair are adjacent to relevant merchandise. Health and wellness departments are consolidated to create a single destination. Baby, toys, kids' apparel and kids' shoes form a single destination to ease mom’s shopping journey.


Scan & Go
Speeding up checkout is critical to improving customer experience. So we’re testing Scan & Go technology that works both on personal smartphones and Walmart-provided handheld devices. Customers are greeted on their way into the store by a large bank of these Scan & Go wands, and new digital produce scales have been added to make scanning weighable items much easier. The Scan & Go fast pass checkout lanes allow customers to bypass the traditional checkout process, which makes a quick trip faster than ever.


SmartLife
New interactive projection technology allows customers to learn about connected devices (think Google Home, Apple TV, Nest, baby monitors and connected thermostats) and get answers to what is important to them. Since images are projected onto tables and walls, there’s no chance of accidentally damaging a product, and the product details can be updated more quickly through this new platform. This technology is found in the entertainment section of the store, as well as in hardware, baby, and health and wellness for relevant department items.


Integrated Pickup
Shoppers can use the outside drive-thru to pick up not just their weekly groceries, but also their prescriptions and Walmart.com orders.


Extended Aisles
Step into the Tomball Supercenter and you’ll find interactive screens offering access to an extended curated selection of online-only items in almost 100 categories. Customers can order products, pay with the rest of their basket at checkout and pick up two days later.


Appointment Setting and Ordering Technology
Need your deli order, fast? These stores test a new appointment and ordering kiosk system where you place your order, go shopping, then come back to quickly pick it up. If the initial test in the deli area goes well, it could be expanded to pharmacy, Auto Care Center, beauty salon or anywhere ordering and appointment setting occurs.


Next-Gen Call Buttons
Shoppers simply press a Wi-Fi-connected call button and wearable GPS-enabled devices alert associates that assistance is needed. Associates wearing these devices are trained in specific store areas and are on call to help in the furniture, paint, fabrics, sporting goods and bikes areas of the store.

So what’s the bottom line? By rethinking stores and testing new ideas with customers in real-life stores, we are improving customers’ experiences and making it easier than ever for them to get what they need as quickly and easily as possible.

Editor’s Note: You can learn more about Walmart’s in-store tests in this piece from Good Morning America.

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Life

Lights! Camera! Receipt! Walmart Takes on the Oscars

This Sunday, we’re kicking off a three-year partnership with the Academy Awards by doing something we’ve never done before.

We’re bringing audiences three original films by four award-winning directors, each based on a true story – not from a book or a play, but from a Walmart receipt.

Walmart has always been known for saving our customers money, but that’s not all we’re about. We also want to be a part of the ways the people who shop with us live better. One of the ways we can do this is by being a part of the big cultural moments that are important to our customers and giving them something fun to enjoy.

It all started with a challenge to four directors who are known for telling very different kinds of stories: Seth Rogan and Evan Goldberg (Superbad, Neighbors), Antoine Fuqua (Southpaw, The Magnificent Seven), and Marc Forster (Monster’s Ball, The Kite Runner). We sent them each a Walmart receipt with the same six items and asked, could they create with a short film based on just these items?

Bananas, paper towels, batteries, a scooter, wrapping paper, and a video baby monitor – an everyday combination, but one that can lead to three different and extraordinary places depending on what you take from it. After seeing what the directors came up with, the idea really does come to life. Each is unique, but they’re tied together because they all start from the same place.

The three short films will air this Sunday during the Academy Awards. We hope people will love them as much as we did, so we’re also going to post them to our YouTube account after the night is over.

The Academy Awards is a night that celebrates storytelling, and this challenge is an unexpected way for Walmart to pay tribute to that – and to join in on the fun!

Editor’s Note: Through this sponsorship, we’re also supporting the art of film in another way: a donation to The Academy Grants Program for FilmCraft. FilmCraft is a dynamic educational program that identifies and empowers future filmmakers from nontraditional backgrounds.

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Community

Virtual Construction That’s Helping to Build Real Jobs

At the beginning of 2016, Iowa Workforce Development and Hawkeye Community College in Cedar Falls came together to consider the statistic that just 2.3% of Iowa’s construction workers are women.

The construction industry has always been male dominated, but in a state where heavy equipment operators are not only in growing demand, but paid an average hourly wage of more than $23, they saw an opportunity.

Through its PROMISE JOBS program, Iowa Workforce Development works tirelessly to connect Iowans – many of them low-income women with families – with training services. Last year, Hawkeye Community College had a fleet of simulators specifically designed to put individuals behind the controls of a backhoe, bulldozer, excavator, wheel loader and other common construction equipment. And with a state grant from the Walmart Foundation, they had the funding they needed to mobilize.

From January through July 2016, the construction equipment simulator trailer made its way to all corners of the state, with stops at each of IowaWORKS’ 15 regional facilities. Anywhere from 150 to 500 Iowans turned out at each location to try their hand at the controls, gauges and equipment systems in a safe, in-cab environment, with supervision from trained instructors. In some instances, representatives from construction companies came out to connect with interested residents on the spot.

Like any industry, construction isn't for everyone. But this collaboration opened the door to the possibility of a new career path – and a better life – for Iowans. The demand for construction workers, regardless of gender, is high. So this collaboration addressed a genuine issue.

For many, it could mean a transition into higher-paying jobs, thus supporting their families and their futures. That’s a scenario where everyone wins.

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Community

Harvesting Hope and Relieving Hunger for a Military Community

Members of the U.S. military and their families are very special people who sacrifice everything to ensure our safety and freedoms are protected.

Sometimes those same people are sacrificing even more than they should – they’re worried about where their families’ next meals will come from.

Here at Harvest Hope Food Bank in Columbia, South Carolina, my job is to work with local governments and businesses to understand how we can best work together to serve those in need. Working here for over six years has given me a unique perspective on hunger and it’s allowed me to see a gap we can help fill to help our military community.

We have a large military presence in South Carolina. Our state is home to several military facilities, a number of veterans’ hospitals and one of the largest military populations in the country. We have over 50,000 active and reserve troops and over 400,000 veterans living or working in our state.

With that many military men and women living and working in South Carolina, and the fact that Harvest Hope serves 20 of the 46 counties in the state, it’s understandable that we might see a few on occasion. Everyone goes through difficult times, and sometimes you just need a little boost to get back on your feet. What troubled me was how many people with military ties we were actually serving – approximately 12% of the people we see each day.

My philosophy, as well as those who work with me, is there’s no reason anyone who puts their life on the line should ever need to stand in line for food. As someone who served nine years of active duty, it’s a cause near and dear to my heart. So I took action.

I found a study by the U.S. Government Accountability Office on the use of food assistance programs by active duty military. I saw that Feeding America had recently developed a partnership with the U.S. Department of Veterans Affairs to increase food access to veterans. Both of these backed up what I was seeing in my community and pushed me to find a more strategic way reach those men and women who’ve already sacrificed so much.

In 2016, with the support of our food bank’s leadership, we developed Operation Hunger Prevention (HP). This is Harvest Hope’s first large-scale campaign focused specifically on providing food relief to active duty military, veterans and their families. We were so excited when we received grant funding from the Walmart Foundation and Bank of America Foundation to help us get the pilot program up and running – and demonstrate further the actual need for these services. The best part? We could provide assistance to active military, veterans or their family members without any cost to them or the U.S Department of Defense.

This year, we were very fortunate to receive an additional $75,000 grant from the Walmart Foundation, and take Operation HP into a stage two pilot. It will allow us to expand the program out to county veterans affairs offices and ease the burden of having to search for additional funds and sponsors. Because of this funding, we’ll have more time to focus on helping our military community and their families. It will help us provide an estimated 375,000 additional meals.

I’m proud Operation HP is able to provide additional support for such an important part of our community – relieving stress and improving overall military readiness of our troops. These men, women, and families put a lot out there to protect our freedom and ask so little in return. This is just one small way of saying thank you.

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