Life

Iconic Brawny Man Steps Aside for Women’s History Month

What does it mean to be strong? To be resilient? As the makers of Brawny paper towels, it’s our job to make sure the iconic Brawny Man – and the product he represents – embodies these traits.

And that’s why, in honor of Women’s History Month, The Brawny Man is temporarily stepping aside this March to showcase strong women and their impact on history (yesterday and today).

This might not seem like a big deal, but it’s a real change for a brand whose toughness has been represented by a plaid-clad guy for more than 40 years. So we are excited to bring this limited edition packaging design to Walmart customers. Who says a woman can’t take the place of the Brawny Man? Not us.

While simple, the idea that being strong isn’t limited to men was a new way for us to think about Brawny. And in that thinking, we found a connection with consumers that goes way beyond paper towels. As a result, the #StrengthHasNoGender initiative was born last year as an extension of the “Stay Giant” campaign for our paper towels.

This year, we found more inspirational stories to share. From the first African-American female combat pilot to a college student who developed an app that detects breast cancer, strong women are making a difference and breaking barriers in so many different fields. You can view these films on our website, and I encourage you to do so. These achievements inspire us all to reach higher and push further – no matter what barriers we may face. They’re truly inspiring stories, and they get to the core of what our brand is about.

But why these stories? Because we know that women are currently underrepresented in the fields of science, technology, engineering and math (STEM). Empowering women and girls in STEM seemed like a great way to inspire young women with our campaign. That’s why we partnered with Girls Inc., to encourage girls to participate in hands-on activities, explore, ask questions and solve problems. And because someday we want these same girls to consider a STEM job with a manufacturing company like ours, making Brawny stronger.

#StrengthHasNoGender is part of the evolution in the way we talk about our brand: that strength goes way beyond paper towels. Overall, we hope the campaign and packaging change promotes a conversation about what it means to be strong and resilient. We hope women and girls everywhere are inspired to pursue their dreams no matter what obstacles they face. And finally, we hope that one day, the notion that Strength Has No Gender will be universal – understood and accepted by everyone.

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U.S. Manufacturing

In the News: Inside Our Open Call for American Manufacturing

Shrimp, hair gel, sweet potato cake.

Forbes sent a film crew to Walmart’s corporate office in Bentonville, Arkansas, to capture the excitement as suppliers pitched these and hundreds of other products at our annual U.S. Manufacturing Open Call event.

Forbes shared its inside look today. Take a look at what the big day is like for the people behind the products.

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Life

Introducing ‘Outside the Box,’ a Podcast About Retail and All Things Related

No matter what kind of information you’re looking for, you can probably find a podcast that focuses on it.

From whales to Wales, from weather patterns to whether the latest movie is any good, they’re all topics that generate multiple search results in your favorite podcast app.

“Walmart” has many mentions there, too, but this week, you may notice that something new and different has appeared. We’re excited that this something is our new podcast – a series called Outside the Box.

With the topic of retail as a foundation, we’re focusing on conversations with some of the most brilliant thought leaders, innovators and visionaries working today. From the small things that make up shopping itself, to the bigger picture of how the retail industry plays in to society and the global economy.

Our first episode is about sustainability, and we’re excited to launch with some amazing guests, including Carter Roberts, CEO of World Wildlife Fund, Matt Knott, CEO of Feeding America and Ken Sullivan, CEO of Smithfield Foods. Future episodes of Outside the Box will touch on subjects like:

  • The Workforce of the Future. Where industry experts dissect the issues that will face employees in the coming years.
  • From Gen X to Millennials and now Gen Z. First Millennials overtook Gen X and now Gen Z is overtaking them, once again changing the world as we know it.
  • Technology. We’ll host a handful of industry insiders who can let us in on some of the more interesting and surprising applications of retail tech.
  • U.S. Manufacturing. We’ll talk to a business analyst, a merchandise supplier, and a government official about the challenges and benefits of making products in the United States.

If you’re a business owner or an entrepreneur, this podcast is for you. If you’re a maker, a consumer, a doer – in short, everyone! – this podcast is for you.

Learn more about the series and subscribe here, and tell us what you think in the comments below.

“What is Sustainability?” – the first episode of Outside the Box, was recorded in the Walmart Radio studio at our home office in Bentonville, Arkansas. Most other days, this studio is home to Walmart Radio DJs Bo and Antonio who host the Walmart Radio Show, which airs daily in our stores across the country.

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Innovation

How Easy Reorder is Making Shopping Even … Easier

Peanut butter beats jelly. Water beats soda. Tortilla chips beat potato chips. These are just a few of the things revealed to us by our new Easy Reorder feature.

What is Easy Reorder? Instead of telling you, let me try and show you. Imagine this … last week you purchased diapers while at your local store. Then you realized you forgot a few things. So, you logged onto Walmart.com and purchased wipes as well as some cleaning supplies and paper towels.

The next time you open the Walmart app, you may notice something different. The site remembers the Walmart.com items you purchased, but also the diapers you bought in your local store – including the brand and size.

Easy Reorder, which is available now on desktops and our mobile app, makes it … well, easy for you to reorder items that you previously purchased at Walmart. Here’s the cool part: We’re integrating both in-store and online purchases to provide you with a single spot to view (and repurchase) the items that you buy most frequently – items like dog food, cereal, shampoo and diapers.

Let me share a little bit more on why we’re doing this. I’ll use myself as an example. I have 151 different items on my Easy Reorder list. I challenge you to go online and try and find 100 individual products to build a list. You’ll find it takes a really long time. Now, you can simply go into a Walmart store, buy the things you need and then, when you come home, everything will be neatly organized on Walmart.com. For me, that means that I get to save a ton of time when I need to repurchase the items I’m looking for. Trust me, with two kids at home, I have to replenish the snack cupboard a lot. Easy Reorder is a game changer.

I’m not the only one who loves this feature. Our customers love it as well, and we’re seeing it in our results – Easy Reorder contributed to the growth we saw in the first quarter.

For fun, I thought I’d share some of the top items on customers’ reorder lists:

Easy Reorder is part of our team’s laser focus on helping customers save both money and time by leveraging our more than 4,700 stores and Walmart.com.

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Community

Why This Associate Wants You to Start With #HelloMyNameIs

“Hello, my name is….” It’s a phrase made up of only four words.

It takes very little time to say – it’s an easy way to begin a conversation. Yet, when people say these words, they can have such a big impact.

My late wife, Kate, started the #HelloMyNameIs campaign in 2013 while living with terminal cancer. As a medic herself, she had become frustrated with nurses and doctors who never introduced themselves to her before providing medical care.

Kate had already been speaking to hospitals and conferences about her experience as both a medical provider and a patient, but through the campaign she hoped to share some key values that resonate beyond people working in healthcare: communication, small acts of kindness, putting the patient at the center of every decision and seeing each person as an individual.

Kate was one of the most determined, resilient people I have ever known. I firmly believe that through adversity, comes legacy. July 23 is International “Hello My Name Is” Day – both the anniversary of Kate’s passing and what would have been our 12th wedding anniversary. We invite everyone – from people to corporations – to join us in celebrating Kate’s legacy by introducing yourself and using #HelloMyNameIs.

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