Whether it’s a vitamin or mineral, tablet or even energy bar, the majority of adults in the U.S. take one or more dietary supplements either every day or occasionally.
These supplements provide extra nutrients when one’s diet is lacking or when certain health conditions cause the development of a deficiency in vitamins, minerals, or other dietary substances.
From herbals and botanicals to amino acids, probiotics, enzymes, and others, there are a wide variety of supplements available today that allow consumers to play a more active role in their health and nutrition.
But the rapid growth and expansion of products in the marketplace has called into question their quality and safety. In addition, the differing quality seals and verification marks on product labels can lead to confusion. That’s why we are excited to announce that Walmart is working, in collaboration with the Natural Products Association, GNC and other leading retailers, to create the Supplement Safety & Compliance Initiative (SSCI).
What is the Supplement Safety & Compliance Initiative?
SSCI brings some of the largest retailers, raw material manufacturers and suppliers, dietary supplement manufacturers and other stakeholders together to assist in strengthening safeguards and helping to ensure regulatory compliance from harvest to retailer shelf.
Why is SSCI important to Walmart?
Manufacturing practices vary widely across the dietary supplement industry. Although all of our private label – aka store brand – suppliers must have a third-party audit and certification, SSCI will ensure they meet our stringent expectations and a recognized high standard through the supply chain.
The goal of SSCI is to recognize and help ensure various safety and manufacturing standards provide greater assurance throughout the supply chain. Agreeing upon common standards is a critical piece in the initiative and a process that is proven to be effective with enhancing consumer safety.
SSCI is a bold step forward for the dietary supplement industry. We look forward to having additional retailers and others join this effort to support the enhancement of the authenticity and safety of dietary supplements and ultimately improve the health and nutrition of consumers everywhere.