Opportunity

Growing Opportunities for Africa – and Its People

By  Maggie Sans, Vice President, Walmart International Corporate Affairs August 06, 2014

When Vivian Kleynhans was a child, apartheid law forced her and her siblings out of their small South African hometown. Twenty years later, the country’s changed political landscape opened doors for their dream of starting a business – and now, they produce wines that are welcomed by customers in not only South Africa, but on two additional continents.

Vivian’s business along with her sisters, Seven Sisters Wines, supplies products to more than 500 U.S. Walmart stores. Their wines are also exclusively imported by Heritage Link Brands, an African-American woman-owned company. By investing in Seven Sisters, we’re not only furthering the success of a woman-owned business – we are also supporting growth in Africa, a continent that has a rapidly expanding presence in our global economy.

Walmart made a significant investment in Africa in 2011 with our acquisition of Massmart, and our CEO Doug McMillon reiterated our commitment to the continent yesterday at the U.S.-Africa Business Forum. He noted that our dedication to Africa reflects our mission of helping customers afford the things they need for their families. Our commitment to our customers means we are also invested in their communities and the issues most important to them, and so today I joined the second day of the Forum to share a specific way we’re investing in the African people – women in particular.

At the Investing in Our Future event, African First Spouses from more than 30 countries, plus First Lady Michelle Obama, Laura Bush, nonprofit leaders and others gathered to discuss the impact of investments in education, health, and public-private partnerships. Through Walmart’s Women’s Economic Empowerment Initiative, we’ve devoted resources to these very things to benefit women all over the world, and today, I had the privilege of announcing an aspect that will benefit 135,000 farmers in Africa – 85,000 of whom are women.

Massmart Farming


Walmart and the Walmart Foundation are pledging $3 million to train farmers in Rwanda, Zambia and Kenya. The funds will support the expansion of three projects organized by USAID and three NGOs -- Global Communities, Agribusiness Systems International and One Acre Fund. Through these projects, these farmers will receive high-quality farm inputs, such as seed and fertilizer, and credit and post-harvest support. This will mean they can participate more fully and fairly in the rural agriculture industry. They will also receive appropriate prices for their surplus produce, thereby gaining access to stable economic opportunity and becoming more active decision makers in their households.

As these farmers are able to produce higher crop yields, they will also be able to contribute to another important issue: eliminating hunger on the continent.

I was honored to be a part of today’s events and can’t wait to witness what’s next for Africa – and especially for its people.

Learn more about the Women’s Economic Empowerment Initiative sourcing and training programs that we’re funding: Helping Women Live Better

Learn more about CEO Doug McMillon’s role in the U.S.-Africa Business Forum: Doug McMillon Speaks at U.S.-Africa Business Forum

Read more from Maggie Sans

3 Comments

Wyatt JefferiesAUGUST 12, 2014 8:31 AM

Great piece, Maggie.

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Aster GirmaAUGUST 21, 2014 6:54 PM

Thank you for your support African's farmers. We need to focus on laying the path to sustainable African’s smallholder farmers

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Tareke HadguSEPTEMBER 3, 2014 7:21 PM

Dear Maggie, my name is Tareke originally from Eritrea. I lived in US for over 24 years. worked from mass transit engineer in phila to retail management in Atlanta. I am very much interested to work for walmart in Africa. I have a wealth of experience and desire to be part of walmart international. thank you for the great work that you are doing. Tareke

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