Business

We’re Taking a New Approach to Our Credit Card – Here's Why

There are times in life when we all need to make a big purchase: a new computer, a high-powered lawnmower, or even an engagement ring.

That’s where credit cards can help. They allow us to spread the cost over several months as opposed to paying for an item upfront.

Special financing offers have been around for years. One type works by offering you, the customer, no interest on a purchase if you pay off the balance before the promotional period ends. This can be a good deal, so long as you do pay off your purchase before the promotional period ends.

The issue is that, if you haven’t paid off the balance of your purchase by the time the grace period ends – let’s say that’s 12 months, for example – you may be stuck with a pile of interest that was building up during that time. So, even if you have just a fraction of the purchase price left to pay on day 366, you could owe 12 months’ worth of interest based on the balance. That means your wallet could take a significant hit.

The reality is most people’s lives are anything but predictable, and paying off a purchase within a set period of time doesn’t always happen as planned. We have responsibilities that weigh on us – tasks and relationships to juggle and, of course, a never-ending stack of bills to pay.

Whenever we can save our customers money and help remove unnecessary hassle or burden, we do just that. That’s why we’ve decided to simplify our special financing offer on the Walmart Credit Card and the Walmart Mastercard Credit Card.

With the new offer, you can now take advantage of no-interest financing for purchases, meaning that absolutely no interest accrues during the six- or 12-month promotional period.* It’s really that simple and straightforward.

We know that credit card offers can be complicated, but we don’t think they need to be. Learn more here.

*Editor’s note: The new promotional financing offer on the Walmart Credit Card and the Walmart Mastercard Credit Card includes six months zero interest for purchases made in store of $150 to $298.99 and 12 months zero interest for purchases made in store of $299 or more.

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Innovation

A Look Inside Walmart's Next-Gen Test Stores

The world is navigating a cultural revolution into the digital age.

Meeting customers’ needs is critical as they adopt more digitally-driven lifestyles, expectations increase and increasingly shopping options do not require a trip inside a store.

With this in mind, Walmart is testing new approaches in two recently opened supercenters in Tomball, Texas, and Lake Nona, Florida. These stores were fully reimagined from a new layout to building and environmental enhancements to added technology that all improve the shopping experience.

Keep reading to learn more about these new retail environments. Or, if you’re in the area, drop by and look for yourself.

New Layout
We started with customer shopping behavior to reimagine the layout for these two stores. For example, services like the beauty salon and tech repair are adjacent to relevant merchandise. Health and wellness departments are consolidated to create a single destination. Baby, toys, kids' apparel and kids' shoes form a single destination to ease mom’s shopping journey.


Scan & Go
Speeding up checkout is critical to improving customer experience. So we’re testing Scan & Go technology that works both on personal smartphones and Walmart-provided handheld devices. Customers are greeted on their way into the store by a large bank of these Scan & Go wands, and new digital produce scales have been added to make scanning weighable items much easier. The Scan & Go fast pass checkout lanes allow customers to bypass the traditional checkout process, which makes a quick trip faster than ever.


SmartLife
New interactive projection technology allows customers to learn about connected devices (think Google Home, Apple TV, Nest, baby monitors and connected thermostats) and get answers to what is important to them. Since images are projected onto tables and walls, there’s no chance of accidentally damaging a product, and the product details can be updated more quickly through this new platform. This technology is found in the entertainment section of the store, as well as in hardware, baby, and health and wellness for relevant department items.


Integrated Pickup
Shoppers can use the outside drive-thru to pick up not just their weekly groceries, but also their prescriptions and Walmart.com orders.


Extended Aisles
Step into the Tomball Supercenter and you’ll find interactive screens offering access to an extended curated selection of online-only items in almost 100 categories. Customers can order products, pay with the rest of their basket at checkout and pick up two days later.


Appointment Setting and Ordering Technology
Need your deli order, fast? These stores test a new appointment and ordering kiosk system where you place your order, go shopping, then come back to quickly pick it up. If the initial test in the deli area goes well, it could be expanded to pharmacy, Auto Care Center, beauty salon or anywhere ordering and appointment setting occurs.


Next-Gen Call Buttons
Shoppers simply press a Wi-Fi-connected call button and wearable GPS-enabled devices alert associates that assistance is needed. Associates wearing these devices are trained in specific store areas and are on call to help in the furniture, paint, fabrics, sporting goods and bikes areas of the store.

So what’s the bottom line? By rethinking stores and testing new ideas with customers in real-life stores, we are improving customers’ experiences and making it easier than ever for them to get what they need as quickly and easily as possible.

Editor’s Note: You can learn more about Walmart’s in-store tests in this piece from Good Morning America.

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Business

Best Flatbread 4Evr: Meet the Crotilla, Your Bakery BFF

Crotilla. Crow-TEE-ah.

“Crow” like the bird. “Tea” like the hot beverage. “Uh” like when your kids ask you what’s for dinner and you have no idea.

Crotilla. What on earth is a Crotilla? I’m about to tell you.

The Crotilla is a hybrid bakery item exclusive to Walmart. A combination of a croissant and tortilla, this flatbread can be used for everything from breakfast sandwiches to Indian food. I wanted to know what goes into arranging a food marriage, so I talked to Bradlee Underwood, senior buyer for Walmart Bakery, to get the back story.

Elizabeth: So, let’s talk about the birth of a Crotilla. How did you come up with this new bakery item?

Bradlee: We wanted to invent something innovative and exclusive to Walmart. We worked with our supplier, Aryzta, to create a mash-up of two products the customer already understands, the croissant and the tortilla, similar to the Cronut sensation a few years back. Also, we know customers, especially millennial customers, are hungry for new food trends and cool ways to experience food, and we want to be a destination for that.

E: Because the item was exclusive to Walmart, and brand-new, was there extra pressure to get it right?

B: Because it would be our customers’ first encounter with the Crotilla, we wanted all aspects of the product to be perfect. That meant everything from making the shape correct – the perfect size to fit in a toaster – to ensuring the Crotilla had enough layers. One thing we are especially proud of is the Crotilla’s high quality: It’s made with all butter, and baked fresh in our bakery every day.

E: What about the Crotilla is going to pique the curiosity of, say, a young professional?

B: We’ve been talking a lot about how to help busy customers save not only money but also time. Our millennial customers will appreciate the convenience factor – Crotillas are portable and perfect for a meal or a snack on the go.

E: I know as a mom shopping for my family, I have certain “go-to” foods I buy every week that I am confident my kids will like. What is going to make customers switch up their mealtime routines with a Crotilla?

B: In the same way Walmart is looking to surprise and delight customers, I think parents want to surprise and delight their families. The versatility of the product is really going to impress our customers. You can add Nutella and bananas for breakfast, or dress up a burger for lunch, or even make mini pizzas in the toaster oven for a fun dinner one night. And since Crotillas are easy and not messy, kids can pitch in help make dinner, too.

So, what goes into a Crotilla? Anything you want!

The Crotilla is available in 832 Walmart stores nationwide. Look for it in the fresh bakery department.

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Community

Virtual Construction That’s Helping to Build Real Jobs

At the beginning of 2016, Iowa Workforce Development and Hawkeye Community College in Cedar Falls came together to consider the statistic that just 2.3% of Iowa’s construction workers are women.

The construction industry has always been male dominated, but in a state where heavy equipment operators are not only in growing demand, but paid an average hourly wage of more than $23, they saw an opportunity.

Through its PROMISE JOBS program, Iowa Workforce Development works tirelessly to connect Iowans – many of them low-income women with families – with training services. Last year, Hawkeye Community College had a fleet of simulators specifically designed to put individuals behind the controls of a backhoe, bulldozer, excavator, wheel loader and other common construction equipment. And with a state grant from the Walmart Foundation, they had the funding they needed to mobilize.

From January through July 2016, the construction equipment simulator trailer made its way to all corners of the state, with stops at each of IowaWORKS’ 15 regional facilities. Anywhere from 150 to 500 Iowans turned out at each location to try their hand at the controls, gauges and equipment systems in a safe, in-cab environment, with supervision from trained instructors. In some instances, representatives from construction companies came out to connect with interested residents on the spot.

Like any industry, construction isn't for everyone. But this collaboration opened the door to the possibility of a new career path – and a better life – for Iowans. The demand for construction workers, regardless of gender, is high. So this collaboration addressed a genuine issue.

For many, it could mean a transition into higher-paying jobs, thus supporting their families and their futures. That’s a scenario where everyone wins.

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Community

Harvesting Hope and Relieving Hunger for a Military Community

Members of the U.S. military and their families are very special people who sacrifice everything to ensure our safety and freedoms are protected.

Sometimes those same people are sacrificing even more than they should – they’re worried about where their families’ next meals will come from.

Here at Harvest Hope Food Bank in Columbia, South Carolina, my job is to work with local governments and businesses to understand how we can best work together to serve those in need. Working here for over six years has given me a unique perspective on hunger and it’s allowed me to see a gap we can help fill to help our military community.

We have a large military presence in South Carolina. Our state is home to several military facilities, a number of veterans’ hospitals and one of the largest military populations in the country. We have over 50,000 active and reserve troops and over 400,000 veterans living or working in our state.

With that many military men and women living and working in South Carolina, and the fact that Harvest Hope serves 20 of the 46 counties in the state, it’s understandable that we might see a few on occasion. Everyone goes through difficult times, and sometimes you just need a little boost to get back on your feet. What troubled me was how many people with military ties we were actually serving – approximately 12% of the people we see each day.

My philosophy, as well as those who work with me, is there’s no reason anyone who puts their life on the line should ever need to stand in line for food. As someone who served nine years of active duty, it’s a cause near and dear to my heart. So I took action.

I found a study by the U.S. Government Accountability Office on the use of food assistance programs by active duty military. I saw that Feeding America had recently developed a partnership with the U.S. Department of Veterans Affairs to increase food access to veterans. Both of these backed up what I was seeing in my community and pushed me to find a more strategic way reach those men and women who’ve already sacrificed so much.

In 2016, with the support of our food bank’s leadership, we developed Operation Hunger Prevention (HP). This is Harvest Hope’s first large-scale campaign focused specifically on providing food relief to active duty military, veterans and their families. We were so excited when we received grant funding from the Walmart Foundation and Bank of America Foundation to help us get the pilot program up and running – and demonstrate further the actual need for these services. The best part? We could provide assistance to active military, veterans or their family members without any cost to them or the U.S Department of Defense.

This year, we were very fortunate to receive an additional $75,000 grant from the Walmart Foundation, and take Operation HP into a stage two pilot. It will allow us to expand the program out to county veterans affairs offices and ease the burden of having to search for additional funds and sponsors. Because of this funding, we’ll have more time to focus on helping our military community and their families. It will help us provide an estimated 375,000 additional meals.

I’m proud Operation HP is able to provide additional support for such an important part of our community – relieving stress and improving overall military readiness of our troops. These men, women, and families put a lot out there to protect our freedom and ask so little in return. This is just one small way of saying thank you.

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