Business

Best Flatbread 4Evr: Meet the Crotilla, Your Bakery BFF

Crotilla. Crow-TEE-ah.

“Crow” like the bird. “Tea” like the hot beverage. “Uh” like when your kids ask you what’s for dinner and you have no idea.

Crotilla. What on earth is a Crotilla? I’m about to tell you.

The Crotilla is a hybrid bakery item exclusive to Walmart. A combination of a croissant and tortilla, this flatbread can be used for everything from breakfast sandwiches to Indian food. I wanted to know what goes into arranging a food marriage, so I talked to Bradlee Underwood, senior buyer for Walmart Bakery, to get the back story.

Elizabeth: So, let’s talk about the birth of a Crotilla. How did you come up with this new bakery item?

Bradlee: We wanted to invent something innovative and exclusive to Walmart. We worked with our supplier, Aryzta, to create a mash-up of two products the customer already understands, the croissant and the tortilla, similar to the Cronut sensation a few years back. Also, we know customers, especially millennial customers, are hungry for new food trends and cool ways to experience food, and we want to be a destination for that.

E: Because the item was exclusive to Walmart, and brand-new, was there extra pressure to get it right?

B: Because it would be our customers’ first encounter with the Crotilla, we wanted all aspects of the product to be perfect. That meant everything from making the shape correct – the perfect size to fit in a toaster – to ensuring the Crotilla had enough layers. One thing we are especially proud of is the Crotilla’s high quality: It’s made with all butter, and baked fresh in our bakery every day.

E: What about the Crotilla is going to pique the curiosity of, say, a young professional?

B: We’ve been talking a lot about how to help busy customers save not only money but also time. Our millennial customers will appreciate the convenience factor – Crotillas are portable and perfect for a meal or a snack on the go.

E: I know as a mom shopping for my family, I have certain “go-to” foods I buy every week that I am confident my kids will like. What is going to make customers switch up their mealtime routines with a Crotilla?

B: In the same way Walmart is looking to surprise and delight customers, I think parents want to surprise and delight their families. The versatility of the product is really going to impress our customers. You can add Nutella and bananas for breakfast, or dress up a burger for lunch, or even make mini pizzas in the toaster oven for a fun dinner one night. And since Crotillas are easy and not messy, kids can pitch in help make dinner, too.

So, what goes into a Crotilla? Anything you want!

The Crotilla is available in 832 Walmart stores nationwide. Look for it in the fresh bakery department.

3 Comments

U.S. Manufacturing

Helping Americans Sleep Easier, Sinomax Brings Hundreds of Jobs to Tennessee

Manufacturing has always been a hallmark of Tennessee’s economy.

As commissioner for economic and community development in this great state, it’s my job to find lasting opportunities for growth and make them available to the members of our communities.

Tennessee’s commitment to innovation has put us at the forefront of today’s manufacturing renaissance. One of the more recent investments in our state comes from Sinomax – the largest producer of polyurethane foam bedding in China, which now has a facility in La Vergne, Tennessee.

We’re seeing a growing trend of companies reshoring production to the U.S., simply because it is more cost effective to produce and distribute products here. But to the members of these communities, this trend means so much more. While making it a goal to fill its workforce from the local crop of talent, Sinomax has committed to provide 350 La Vergne-area residents with high-quality, family-wage jobs.

I believe the U.S. manufacturing trend will not only continue, but also build momentum to become even more competitive in the years ahead. To stay competitive, we know that companies need a team of qualified workers who can excel in today’s manufacturing environment. Tennessee is fortunate to have an excellent governor who has truly become a pioneer in higher education. Because of initiatives like Tennessee Promise and Tennessee Reconnect, which offer all Tennesseans the chance to earn a postsecondary degree or certificate free of tuition and fees, our state leads the nation in developing and maintaining an educated, well-trained workforce.

We’re sending a clear message to employers about our commitment to building the highly-skilled workforce they need to face the future of manufacturing. And an investment in American jobs and manufacturing means we’re also providing our neighbors with an environment that creates a sustainable path into the future. We are grateful for companies like Sinomax that choose to invest in our state – and our people.

Be the first to comment on this article

Business

‘Outside the Box’ Breaks Down Blockchain

“Blockchain” is one of the latest business buzzwords making its way around the internet. But this is one word you won’t want to ignore.

Technology is improving the retail experience in ways you may have never imagined. And when it comes to food safety, we can see the way of the future. In Episode 2 of our podcast, Outside the Box, our guests will help break down how blockchain is improving supply chain – and in some cases, saving lives.

“Breaking Down Blockchain” features Brigid McDermott, Vice President of Business Development for Blockchain at IBM. She’s responsible for driving the growth of blockchain, an emerging platform that can radically improve banking, supply chain and other transaction networks. You’ll also hear from Frank Yiannas, Vice President of Food Safety at Walmart.

Outside the Box is our chance to bring together some of today’s most brilliant thought leaders, innovators and visionaries to talk about the retail industry and the roles it plays in society and the global economy.

Future episodes will explore topics such as “The Workforce of the Future,” where industry experts dissect the issues that will face employees in the coming years, and “U.S. Manufacturing, where we’ll talk to a business analyst, a merchandise supplier and a government official about the challenges and benefits of making products in the United States.

If you’re a business owner, an entrepreneur, a maker, a doer, a consumer – anyone! — this podcast is for you.

Learn more about the series and subscribe, and tell us what you think in the comments below.

2 Comments

Sustainability

One Company is Helping Keep Walmart and Our Communities in the ‘Green’

Glenn H. Garrett set a standard for protecting community waterways long before “going green” became a common refrain.

In 1996, after witnessing the damage left behind by hurricanes earlier that year, the disabled Marine Corps veteran launched his own business, Retention Pond Services, in his hometown of Wilmington, N.C.

The storms had destroyed the basins that hold stormwater and they were overflowing. Glenn decided to do something about it. Luckily, four years in the Marine Corps – from 1980 to 1984 – prepared him for the hard work ahead.

“It’s not glamorous, not high tech. It’s done with good, old-fashioned manpower,” he said of his business.

Glenn developed a relationship with Walmart in 2002 when a store in Wilmington had a runoff issue in the parking lot. Walmart’s construction division called the state’s stormwater regulators and asked for a recommendation on whom to hire for help. Retention Pond Services was their answer.

When the same issue happened again, this time at another store, Walmart decided to expand the maintenance procedures developed with Glenn’s company. From there, it went nationwide.

Retention Pond Services now repairs, maintains and services stormwater systems for 1,200 Walmart stores and Sam’s Clubs across the U.S. The goal is to help Walmart meet rules and regulations set by the Environmental Protection Agency and reduce the risk of water pollution.

“I remember my first meeting with Walmart [representatives], and they started talking about being ‘green’. I had never heard anyone talk about green – being environmentally conscious,” he said, adding that the retailer encourages suppliers to be responsible by leading by example.

He didn’t realize it at the time, but Glenn and his company would play a major role in bringing that to fruition. He said Walmart has become a standard bearer of stormwater maintenance for big-box retailers throughout the U.S.

Retention Pond Services began with 16 employees. Fast-forward 20 years and it now employs as many as 250 workers each year, including Glenn and three other senior leaders, with clients ranging from retailers to municipalities. The number fluctuates with the seasons, but one thing remains constant – there are always military veterans like Glenn on staff. Several veterans started in junior positions and moved up through the ranks.

The business was hiring veterans before Walmart introduced its Veterans Welcome Home Commitment in 2013, but Glenn said the initiative is a great encouragement for suppliers and veterans alike. “It goes back to [Walmart] recognizing our service and appreciating what we’ve done,” he said. As a veteran himself, Glenn knows that the skills and can-do attitude learned in the military easily transfer over to civilian jobs. Glenn takes pride in his team – “I’m only as good as my worst employee” – and in protecting the environment. Much of that pride stems from his childhood in Chesapeake Bay, Maryland.

“My grandfather used to tell me how great fishing was – about catching massive fish. When I was growing up, there were no fish. The bay was essentially dead, killed by pollution and runoff.”

In the 1970s, Maryland got involved in a save-the-bay campaign, and the federal government’s Water Quality Act followed in 1987. Those actions helped return fishing in the bay to its former glory.

Caring for the environment comes at a cost, whether it be time or money, but the results are well worth it. As U.S. businesses continue to grow, Glenn and his team are ready to step in and protect our communities.

Be the first to comment on this article

Opportunity

Retired Store Manager Fashions Second Career Out of Dreams and Opportunity

Sometimes it’s not enough to follow your dreams. You also need someone else to see your potential.

My career at Walmart was a dream – so unanticipated! And that set me up to follow yet another dream. After nearly 20 years, I retired Feb. 17 as manager of supercenter #2914 in Massillon, Ohio, to start my own business as a fashion stylist – something I’ve been passionate about for years – and to spend more time with my precious family.

I have long had an interest in fashion, starting back when my mother was a seamstress and would create her own designs as I was growing up. Most of my wardrobe was handmade by her! I always loved how wearing something special made me feel. Working at Walmart, particularly with women, rekindled a passion in me to witness the impact of dressing well. Increased confidence, better communication, direct eye contact – we all know how that feels. Feeling positive about ourselves can be transformational.

My retail career had simple beginnings in 1997, when I was a stay-at-home mom with five small children in a single-income family. That August I was looking to get a little extra money for Christmas and applied for the first clock-in-and-out job of my life. Walmart hired me as a temporary associate despite my having dropped out of college to start a family and having zero experience in retail. I never would have dreamed I’d take a job stocking store shelves overnight and end up managing 500 people.

This company backed me every step of the way, seeing and believing in a potential I didn't recognize. One of my first store managers took a significant interest in challenging and pushing me to see opportunities that existed. It taught me how important the human touch can be.

I remember one young man who was doing a really good job as an hourly supervisor at my store. Not long after we talked about his potential, he put his job in jeopardy by clocking in late on multiple days. Instead of giving up on him, his direct supervisor asked him what was going on. He shared that his car had broken down, and with no other transportation he’d had to walk the four miles to and from the store. After hearing this, I bought him a bicycle to help put him back on the right track. He ended up going into a management program and is doing really well today.

As for me, my story has come full circle. Walmart not only gave me the acumen and process to run my own business, it also gave my husband and me the financial security to start this second phase of our lives. My baby was in kindergarten when I started my career, and now all my children are grown and college-educated. Freedom in my schedule allows me to be a stay-at-home grandma to five grandchildren.

Having been at the Massillon supercenter for the last four years, it was bittersweet to turn over my keys and the responsibility. But, I’m excited to continue being a cheerleader from the outside. The people I hired are going to go even further than I did with the belief they can have limitless careers.

Photos courtesy of Massillon Independent.

1 Comment